Emirates combines children's plush toys with a 3D augmented reality (AR) experience. From December 1st onwards, all flights of the flight company will present young passengers with a polar Noel charm and plush animals. However, unlike other Emirates Flying With Me Animals, polar bears are equipped with a digital gift card to showcase 3D AR animations.
With Buzz Products, it took six months to develop the story about Noel’s family in the Arctic and receiving Christmas gifts. His design studio presented the original concept of Emirates flying with me.
Leonard Hamersfeld, Buzz's director, said: "We know that like adults, technology is also very important in today's children and it has now become a key part of inspiring children. Combining physical products and technology is a child's development and entertainment model. An important focus of attention."
Buzz Products is not the only product that uses AR to provide entertainment for children. Charlotte Gade, head of consulting and concept development at KIDZInflight, explained: “Children are the only passengers who can basically determine the cabin environment. If the child is not happy, the entire cabin will be affected. The airline is very concerned about making the children receive good hospitality. â€
This fact, together with the success of Elven Pokémon Go, has prompted KIDZ Inflight to work with Zappar. Once the application detects and recognizes a zap code - Gade said that in the children's activities on the machine, the code can be printed as small as 8 mm in diameter - it will use AR to make such photos, videos and Games and other things have become vivid.
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