In macro terms, the plus sign of “TV +†can be followed by other media or industry forms at the same level as TV stations, such as the Internet, radio, movies, newspapers, magazines, etc.
From the microscopic point of view, the plus sign behind “TV +†can also be new elements, new ideas, and new ways to inject fresh vitality into TVs, such as activities, marketing methods, and interactive modes.
TV should strengthen its construction of “two micro-ends†under the premise of exerting its own advantages and use its new media platform to stimulate its own vitality, expand its communication channels, and enhance its communication and influence.
With the help of "Internet +", traditional media also introduced the "Media +" approach and model. Such as "broadcast +" "TV +" and so on. The "TV +" based on "Internet +" can bring many new surprises to TV. The development of traditional media such as radio and television and new media from "plus" to "combination" has become inevitable.
In the minds of a wide audience, the television station is the mouthpiece of the party and the country, and it has the credibility that the Internet cannot and cannot replace. Television at all levels of theory and practice has experienced a long history of development, accumulating unique advantages accumulated through time and testing. If you can rely on these advantages, plus the extension of television in the new media, the Internet era is still very promising.
Inject new elements into new formats and play "TV +"
If the decline in television sales to the drop in television ratings, on a certain level, reflects the impact on television stations, then taking the "TV +" approach is a good idea to turn the situation.
From a macro perspective, the “TV +†plus sign can be followed by other media or industry forms at the same level as the TV station, such as the Internet, radio, movies, newspapers, magazines, etc. From the microscopic point of view, the plus sign behind “TV +†can also be new elements, new ideas, and new gameplay that can inject fresh vitality into TV, such as activities, marketing methods, and interactive modes.
The expression "TV +" itself actually implies television people's desire for the traditional media to innovate and surpass oneself in the era of media integration. Judging from the current stage of media practice, the macroscopic “television +†front road is not yet clear; from the perspective of enhancing influence and taking a slice of the new media era, “television +†as a methodology can be Bring many new opportunities for television.
"+product". In the age of new media where viewers’ needs are increasingly diversified and personalized, simply providing conventional content products can hardly attract the attention of viewers who are easily exposed to other choices. At this point, the proper implantation of service products can expand viewers' experience of TV usage from simple "TV watching" to "using TV" and "playing TV." Let TV become more interesting, so that products are also wings, into the lives of ordinary people.
"+ Performing Arts." Whether it is “Internet+†or “broadcast+†and “television+â€, behind the “+â€, there is actually a kind of cross-border thinking, while cross-border is often able to bring about innovation. This implies a logical chain that was constructed after first deconstruction: If a television station does more than just TV, what else can the TV station do? Who can the TV station cooperate with? After cooperating with different "Who", what can the TV station do? In the process of television cross-border cooperation, it is possible to try the possibility of a collision between TV and the performing arts markets such as movies, dramas, and sketches.
"+ Festival". Compared with the past, various emerging technologies of new media have brought a lot of new interactive channels and modes of operation to television, which can help TV stations to use their own inconvenient resources in the past and expand beyond TV screens. Your own fan base. Among these resources, various social festivals and celebration days are excellent choices.
"+ brand". Products have broadened the channels of profitability of television stations. Performing activities have increased the influence and awareness of television stations. Festival marketing has expanded the fans' groups of television. However, these are only the conditions under which “earthly weather, geographical advantages, and people’s†are all available. “Short-term gainsâ€; in the long run, if TV wants to truly consolidate its audience and make it a permanent fan of loyalty, it must also build its own brand that can last long. For example, it can be combined with public welfare from the perspective of the geographical characteristics of its own media organizations, the characteristics of the audience, and so on, so as to obtain a double harvest of brand awareness and social reputation.
Grasp its own advantages and achieve deep integration
The integration of traditional media and new media is not a simple form of institutional integration, operation integration, and channel integration. It is necessary to complement each other in the process of integration. TV has its own irreplaceable advantages: credibility, high level of professional production capabilities, unique in the depth, breadth and height of news reports.
TV programs usually broadcast fixed columns at relatively fixed times. This special sense of procedure and ceremonies will bring expectations and resonance to the audience to a certain extent. This is unmatched and surpassable by new media. In the process of “combining†with new media, TV stations must firmly grasp their own advantages, use new media to package themselves in all directions, and achieve deep integration, thus opening up another new area of ​​the TV industry.
Strengthen the construction of "two micro-ends". TV stations must strengthen the construction of “two micro-ends†(ie, WeChat, Weibo, and clients) under the premise of exerting their own advantages, and use the new media platform to stimulate their own vitality, expand their communication channels, and enhance their communication and influence.
For example, the one-time collection, multi-media presentation, and multi-channel publishing operation mechanism of the “Central Kitchen†realized the three-dimensional publishing pattern of the first report on the mobile terminal, the multi-screen broadcast of TV programs, and the integration and dissemination of websites, realizing broadcasting, television, and computers. Full coverage of the phone.
Seize the opportunity to cooperate with new media. At present, TV platforms in China's high-quality variety market still occupy the leading position. Major video sites want to quickly seize user traffic and seek strategic cooperation in high-quality resources. Buying TV's superior variety shows is still the main method. The competition of various video sites for phenomenal arts shows a trend of enthusiasm. Whoever seizes the trump card variety will seize the commanding height of traffic. Therefore, whoever creates an ace variety show with “connotation and content†will be favored by major video sites.
Integration with e-commerce. Television is the carrier of information. Its social function is public opinion guidance and enlightenment of the people. It has strong social influence, credibility, and the right to speak. Recently, a saying was popular in the circle of friends: "The most expensive thing: It used to be a lot, it is traffic, and the future is a fan."
For TV media integration to achieve "chemical reaction" rather than "physical overlay", it is impossible to sing television, nor to make television and new media a "two skins," let alone to allow emerging media to "eat" television.
For television, the biggest tragedy is that the stage is still there and the audience is gone. Regardless of how the form of television is changed, "Good content is king" is the constant truth. To promote innovation through innovation and promote development through integration, TV and emerging media have been “integrated†together from the previous “joint†side by side. Through bi-directional driving, parallel paralleling, resource sharing, and long-term growth, the fundamental change from simple “plus†to “deep†integration of TV and new media is realized.
Copper Lugs,Copper Cable Lugs,Plating Copper Cable Lugs,Copper Tube Terminal Lugs
Taixing Longyi Terminals Co.,Ltd. , https://www.lycopperterminals.com