Founded in 2005, Slashgear is dedicated to reporting the latest and coolest personal technologies. The magazine covers everything from the latest technical equipment to the latest digital life in the United States. The magazine reads 9 million a month. The following is the original report of the Huawei nova series:
In the smart phone market where various models are emerging and the shape design is rapidly updated, the appearance of the mobile phone has created a new challenger - Huawei. Huawei not only exerts its strength in its traditional main price market, but also boldly challenges the high-end market at a higher price.
Huawei's latest move is to launch a new Huawei nova series mobile phone at the IFA show, Huawei nova and nova plus. Both phones have two core advantages: First, the two phones have a higher configuration, but they have an amazing price advantage; secondly, they are outstanding in design and stand out among many competitors.
For a long time, it has been easy for people to regard Huawei as a follower in the smartphone market. Indeed, this Chinese-based technology company has previously launched a number of low-end mobile phones, ignoring the beauty of mobile phone design. Personal speculation, other manufacturers are hoping to maintain this state, let Huawei stay in the low-end market, and then develop high-end models. Unfortunately, Huawei does not think so. It boldly challenges the status quo and has launched a series of high-quality mobile phones that are outstanding in terms of thinness, metal technology and design.
The turning point is that Google chose Huawei to produce the Nexus flagship model, the Nexus 6P. The Nexus 6P is probably the highest-end of the Google mobile phone from NexusOne to the present, and its slim and elegant body combines metal and glass craftsmanship. Huawei nova series with Nexus 6P DNA, aluminum alloy body smooth and soft, clear outline button and slim plastic ring outside the camera.
If we say that Huawei has created the Nexus 6P to let it see its ability to produce high-end smartphones, then Huawei's successful launch of the high-quality mid-range model Huawei nova series will make its competitors even more surprised.
The price of Huawei nova has a very powerful configuration, including fingerprint recognition, rear 12 million pixel camera and front 8 megapixel camera, the latest USB-C, fast charging function, large capacity battery and expandable card slot and support double The function of the SIM card. All of these configurations are concentrated in an elegant body that is widely recognized by the consumer market. Huawei is doing a good job of producing Android phones that are slim and have a good grip. Huawei has become the world's third-largest smartphone maker for a reason, not just relying on superior cost performance. After I experienced Huawei nova and nova plus, I was really shocked. It is really not easy for Huawei to do so well in such a short period of time.
Of course, there are some unsatisfactory places: Qualcomm Snapdragon 625 chip is generally not the first choice for everyone. However, the combination of the Huawei nova series is already the leader in the mid-end market, using as many high-end models as possible. It can also be seen from other Huawei products that Huawei is still responsible for quality. Huawei will control costs, but will never take shortcuts irresponsibly.
The rise of Huawei's design power is good news for consumers, but it has sounded an alarm for other smartphone manufacturers. Should not continue to underestimate that Huawei is your business, but the trend of this affordable design in the market should not be underestimated.
TechAdvisor/PCAdvisor awarded Huawei nova and nova plus "2016 Best Recommended Products". The editor pointed out: "Huawei's recent performance has really impressed us. Huawei nova and nova plus continue to show that Huawei is the strength of the smartphone industry."
TechAdvisor/PC Advisor is the number one consumer electronics publication in the UK, covering news, reviews, best recommendations and usage guides, with over 42 million monthly readings.
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