After more than three years of market cultivation, curved TV has finally entered the popular "last mile."
Currently in the Chinese market, there are already more than 20 brands such as Samsung, Changhong, Haier, Hisense, Konka, LeTV, TCL, Microwhale, Millet and other display companies such as TPV and Wytech. All main dimensions, model up to 155 models.
At the recent "Surface TV / Display Cohesion Forum" jointly organized by Samsung Display and the China Electronics Chamber of Commerce, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, commented that if 2014 was to explore the curved surface market stage, the surface market in 2015 Potential has been demonstrated, and this year is the first year of volume growth for surface products.
Or will break out
According to third-party data, in the first half of 2016, the penetration rate of curved TV market was 3.7%. In 55 inches or more, the penetration rate of curved TV has reached 11.8%, which is already a force that cannot be underestimated in the TV market segment. .
“With the continuous escalation of consumer demand in China, the continuous exertion of mainstream companies, and the multiple factors such as the promotion of gold, nine silver and ten, and the Olympic Year, curved television may usher in a major explosion.†Lu Jianbo judges.
According to CMM's forecast, the sales volume of curved TVs in the Chinese market is expected to reach 2.3 million units in 2016, and it is expected to exceed 4 million units in 2017. The sales volume of curved display is expected to reach 2 million units in 2016 and it will exceed 500 in 2017. Million.
The reason why the industry judges the surface display is the general trend of the future display is because the curved TV has a wider viewing angle than the flat TV and can give the user the immersive sensation like the IMAX theater and a great sense of presence.
Liu Xiaowei, deputy director of Department of Ophthalmology at Peking Union Medical College Hospital, published the “Surface/Plane TV Human Eye Watch Fatigue Difference Test Study Report†pointed out that curved TV is more in line with human eye physiological structure, can reduce the viewer's sense of fatigue.
Zhang Subing, Director of the Center for Conformity Testing at the Digital TV Standards Department of the Ministry of Industry and Information Technology, pointed out that contrast and brightness uniformity are important factors in determining the display performance of a display screen. The brighter the contrast of the black-and-white screen is, the higher the contrast is. From the center of the screen to the left and right edges, the more uniform the brightness, the higher the brightness uniformity.
"The more the merrier"
With the improvement of the surface technology level and the layout of mainstream TV companies, the surface will become a new engine that drives the growth of the market.
Zhang Shaoyong, general manager of TCL Multimedia Product Center, pointed out that curved TV still has the property of home, as the first selling point of home to attract consumers is the sense of “fashionâ€. The surface design of the curved TV is exactly in line with consumer demand for "fashion" of household products. Therefore, from the previous sales data, consumers in the third and fourth tier cities are still very demanding for curved television.
Xiao Qiang, Director of Product Planning Center of Changhong Multimedia Industry Co., Ltd. mentioned that the biggest advantage of curved TV is that it can bring people a cinematic sense of realism. It also believes that the big field of curved TV will bring more perfect realism and vividness to the screen. .
However, the implementation of technology and the popularization of consumer cognition require the collaboration of production, learning, and research to develop in coordination. In particular, as the development trend of curved TV displays has gradually become clear, the active promotion of the upstream panel has enabled the curved TV display to expand both in the brand camp and product size, and it has been affirmed in the consumer market, and in turn, it has also forced the upstream. The panel and the whole plant allocate more resources to the surface, and further expand the market share of curved TV displays through reasonable prices.
Therefore, Samsung Display jointly formed curved surface camps with display companies such as Samsung Electronics, Changhong, Haier, Hisense, Konka, LeTV, TCL, Micro Whale, and Xiaomi, as well as display companies such as TPV and Weike. These companies all expressed their confidence in the market outlook of the curved surface, and have all expanded the product line of curved television.
According to Ouyang Ji, deputy general manager of Samsung Display Sales, the establishment of a partner will enable the rapid adoption of surface products. As a curved display manufacturing company, the product layout of Samsung's future curved display will include the main size products of all displays. The upstream panel and the entire factory will allocate more resources to the curved surface, and the surface TV/display product market will continue to expand.
Qiao Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, believes that the development of surface displays is unstoppable. The rapid follow-up of many mainstream color TV and display companies has made the surface "cakes" bigger and bigger. The establishment of the surface joint camp will help push the surface display to a new journey, and the entry of curved surfaces into the mainstream market will be just around the corner.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to third-party data, in the first half of 2016, the penetration rate of curved TV market was 3.7%. In 55 inches or more, the penetration rate of curved TV has reached 11.8%, which is already a force that cannot be underestimated in the TV market segment. .
“With the continuous escalation of consumer demand in China, the continuous exertion of mainstream companies, and the multiple factors such as the promotion of gold, nine silver and ten, and the Olympic Year, curved television may usher in a major explosion.†Lu Jianbo judges.
According to CMM's forecast, the sales volume of curved TVs in the Chinese market is expected to reach 2.3 million units in 2016, and it is expected to exceed 4 million units in 2017. The sales volume of curved display is expected to reach 2 million units in 2016 and it will exceed 500 in 2017. Million.
The reason why the industry judges the surface display is the general trend of the future display is because the curved TV has a wider viewing angle than the flat TV and can give the user the immersive sensation like the IMAX theater and a great sense of presence.
Zhang Subing, Director of the Center for Conformity Testing at the Digital TV Standards Department of the Ministry of Industry and Information Technology, pointed out that contrast and brightness uniformity are important factors in determining the display performance of a display screen. The brighter the contrast of the black-and-white screen is, the higher the contrast is. From the center of the screen to the left and right edges, the more uniform the brightness, the higher the brightness uniformity.
"The more the merrier"
With the improvement of the surface technology level and the layout of mainstream TV companies, the surface will become a new engine that drives the growth of the market.
Zhang Shaoyong, general manager of TCL Multimedia Product Center, pointed out that curved TV still has the property of home, as the first selling point of home to attract consumers is the sense of “fashionâ€. The surface design of the curved TV is exactly in line with consumer demand for "fashion" of household products. Therefore, from the previous sales data, consumers in the third and fourth tier cities are still very demanding for curved television.
However, the implementation of technology and the popularization of consumer cognition require the collaboration of production, learning, and research to develop in coordination. In particular, as the development trend of curved TV displays has gradually become clear, the active promotion of the upstream panel has enabled the curved TV display to expand both in the brand camp and product size, and it has been affirmed in the consumer market, and in turn, it has also forced the upstream. The panel and the whole plant allocate more resources to the surface, and further expand the market share of curved TV displays through reasonable prices.
Therefore, Samsung Display jointly formed curved surface camps with display companies such as Samsung Electronics, Changhong, Haier, Hisense, Konka, LeTV, TCL, Micro Whale, and Xiaomi, as well as display companies such as TPV and Weike. These companies all expressed their confidence in the market outlook of the curved surface, and have all expanded the product line of curved television.
According to Ouyang Ji, deputy general manager of Samsung Display Sales, the establishment of a partner will enable the rapid adoption of surface products. As a curved display manufacturing company, the product layout of Samsung's future curved display will include the main size products of all displays. The upstream panel and the entire factory will allocate more resources to the curved surface, and the surface TV/display product market will continue to expand.
Qiao Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, believes that the development of surface displays is unstoppable. The rapid follow-up of many mainstream color TV and display companies has made the surface "cakes" bigger and bigger. The establishment of the surface joint camp will help push the surface display to a new journey, and the entry of curved surfaces into the mainstream market will be just around the corner.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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