Zhuang Zhuang: Interpretation of Big Data Technology

According to the "2012-2016 Forecast and Analysis of China's Big Data Technology and Service Market" published by IDC, the market size of big data will soon increase to US$617 million, with a compound growth rate of 51.4%, and the market scale will increase by nearly 7 times. Recently, the State Council promulgated the "Guiding Opinions on Promoting the Orderly and Healthy Development of the Internet of Things", and officially incorporated big data into the Internet of Things industry from the policy level. In the era of big data, data has become a strategic resource for people, finances and goods. How to manage and apply this resource is a new skill that every government department and enterprise must learn. About the application of big data technology,
The application of the big data of Tongfang Zhuanghua Big Data, the general manager of the same party’s Internet of Things Application Industry Division, needs top-level design. Since the Fifth Plenary Session of the 17th CPC Central Committee, Comrade Hu Jintao has repeatedly stressed the need to strengthen “the reform of top-level design”. In the “Twelfth Five-Year Plan”, the formulation of “top-level design” is even more continuous, especially in the “12th Five-Year Plan” of the National E-Government Administration and the “Twelfth Five-Year Plan for the Construction of National Government Informatization Projects”. More importantly, it emphasizes the significance and importance of top-level design, and the top-level design concept has received more and more attention. In the era of great information technology development, concepts such as the Internet of Things, smart cities, and big data seem to have become popular in every city. However, when it comes to concrete landing applications, there is very little success. Some explanations explain that this is because we The top-level design was missed during the advancement of smart cities. For such a statement, Xi Zhuanghua also expressed his point of view. “As an information service provider, Tongfang attaches great importance to the construction of smart cities. However, the planning and promotion of smart cities is a very complicated system project. For example, every city has its own Unique historical heritage and cultural heritage, how does the top-level design take into consideration these historical and humanistic factors? Also, how do each city locate in the surrounding area and what kind of radiation and influence does it have to play? These are all related to a city. The positioning and development goals are closely related, and we look at some specific plans for smart cities, more or more emphasis on the planning of various technical solutions and technical standards, and lack of accurate and complete information on a city’s positioning and development goals. Exposition, not to mention an effective, systematic decomposition of urban development goals."

In the process of concrete advancement of smart cities, the support and use of various basic technologies and modern technologies will surely be needed, including numerous information technologies, especially big data technologies. Big data is the basic driving force for the development of smart cities. If we want to properly support the development of smart cities, we can truly play the role of “wisdom” and “we need to establish two-tier data centers, namely, total data centers and secondary data centers. The general data center is responsible for the goal decomposition of the overall goals, the development of rules for each block or field of operation, and the evaluation based on data. The secondary data center is responsible for the execution of the rules for each block, collecting data and feeding back data to the general center. It is relatively detailed and more targeted."

Indicator system: Under the top-level design idea, the target is identified by Xie Zhuanghua, general manager of the Data Resources Engineering Division of the IoT Application Industry Division. “The top-level design concept is well explained, but it is hard to implement. The highest level of informationization. It is a decision support system. However, a truly good decision support system is rare. It needs data to help it to achieve. Through data, it can accurately reflect whether there is a deviation between the current status and goals of the work and how far it deviates from it. Do a good job of making decisions.” That is to say, the premise of a project's top-level design is to understand its development goals, but the goal is not simply to be able to digitize or technicalize things. This involves how to transform the conceptual goal of things. Into quantifiable data.

“Tongfang's approach is to add a system of indicators between the target and the data, and use the indicators to analyze and characterize the target. Just like the performance evaluation of an enterprise, it needs continuous refinement and quantification.” Tongfang’s multi-year data business Based on the experience, it is very good at translating the target into the corresponding index system according to the requirements of the customer, and then actually collecting or processing the data of all the indicators required by the entire system through different business systems, and then using the data to monitor, evaluate, analysis. In this way, we can help the user to understand the deviation between the actual work and the goal in a more organized and accurate manner. It is necessary to make local adjustments or to adjust certain sub-objectives so as to ensure the achievement of the final goal.

The big data advantages and specific applications of the same party - the third economic census big data should not bring you new technologies or products. It should be a new concept and a new model. Only in this way can you really put big data. The value is played out. For the past ten years, Tongfang has been doing data applications. From data planning, data collection and integration, to data analysis and application, Tongfang has formed a complete set of technical systems and products. And actively promote the concept of big data landing, based on Tongfang's own index system approach and top-level design philosophy, to help customers establish a complete data resource system, unified management of the data in order to play its overall efficiency. In addition, we believe that data, as a resource commensurate with people, finances, and resources, can rely on the index system and be independent of the business. This allows Tongfang to be more easily identified in the specific application process than the current specific business. And establish some new models, with greater application and development space. The third national economic census was conducted under the unified leadership of the State Council’s Third National Economic Census Leading Group Office, and was conducted in accordance with the principle of “unified deployment, unified standards, and hierarchical responsibility” to conduct a comprehensive investigation and understanding of China's secondary industry. And the development scale and layout of the tertiary industry, understand the current situation of China’s industrial organization, industrial structure, industrial technology, and the composition of various production factors, and further verify the development status of service industries, strategic emerging industries, and small and micro enterprises, and find out The basic conditions of the class units are comprehensively updated to cover basic unit catalogs, basic information databases, and statistical electronic geographic information systems in various industries of the national economy.

Tongfang Co., Ltd. won the third package of the third national economic census and the amount of the project was 94.29 million yuan. The purchased PDA device—E person E book is mainly used for the mobile collection of census data. The collection and processing of the data of the three general census are carried out by enumerators using mobile acquisition terminals (PDAs) for positioning, verification, and certification. On this basis, non-networked direct reporting units and self-employed individuals are required to use mobile terminals (PDAs) to collect census table data; the online direct reporting units must also use mobile terminals for on-site inspections. In addition, the same party also undertakes the design and development tasks of the data collection software of the three mobile terminals, as well as the data collection and data processing of a set of table platforms of the National Bureau of Statistics at the backstage.

The third economic census is a relatively major issue in the country and will be conducted once every five years. In this regard, Xi Zhuanghua said that the third national economic census emphasizes the comprehensiveness and authenticity of the data and the convenience of the census enumerators. This time, we have used the mobile terminal to collect non-structured data such as business location, business registration certificate, tax registration certificate, and other non-structured data in order to collect the indicator data. This has made the data collection software for mobile terminals very High technical requirements, such as the map data and census system issued from the platform to the mobile terminal, the OCR identification after the camera license photograph, the verification of the site's index data, the return and management of the census data and the license picture to the platform, etc.

One obvious difference in this census is the census and the collection of large amounts of unstructured data. With its own technical strength, Tongfang Company can not only assist the National Bureau of Statistics in the technical service and technical support for data collection in the first census, but also help the National Bureau of Statistics to do the data processing in the later period, such as the usual structure. How to combine data and the new unstructured data.

Zhuang Hua finally stated that Tongfang’s data resource system is based on its many years of data processing experience and is confident in this economic census project. Through this economic census project, the foundation of Tongfang Big Data Industry in statistics and statistics industry will be further consolidated, and the market space for data acquisition terminals and customized data query of Tongfang under the data resource management platform will be expanded to provide users with more scientific and accurate statistics. Information support helps the development of smart cities.