[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue Qiu Zuling]
At present, the LED industry's "first" - Guangdong, has become an important LED production base and trade center in China, nearly 3,000 LED companies, with an output value of 11 billion yuan.
So, what is the development stage of the LED lighting industry in western Chongqing? What is the view of the responsible person of Chongqing LED Enterprise on the local development environment? The "Lighting Market" reporter took these questions into the Chongqing LED famous enterprise - Chongqing Xinghe Optoelectronics Technology Co., Ltd., and had an in-depth exchange with Ms. Xiao Xiaohong, the chairman of the company.
Rooted in Chongqing
Yan Xiaohong told the reporter, “Chongqing Xinghe Electric Co., Ltd. is the predecessor of Chongqing Xinghe Optoelectronics Technology Co., Ltd., which was founded in Shenzhen by Sino-Hong Kong joint venture in 1995. It specializes in the design, installation and commissioning of various types of urban landscape lighting projects. business".
After moving from Shenzhen to Chongqing, Xinghe Optoelectronics carried out research, development, application, manufacturing, sales and service of LED series products, mainly producing LED street lamps, tunnel lights and indoor lighting products, especially high-power road lighting products.
When asked why I returned to Chongqing from a mature cluster of coastal LEDs, Xiao Xiaohong explained: On the one hand, there are few LED companies in Chongqing, fewer people know about the LED industry and products, and have broad market prospects; on the other hand, she As a Chongqing person, it is the responsibility to develop a force for Chongqing LED.
Opportunity is greater than challenge
Returning to the mainland from the coast, will it be "unacceptable"? On this point, Xiao Xiaohong said her opinion. "The opportunities here are greater than the challenges. There are three main aspects: the company has great development potential, strong government support, and abundant human resources."
First of all, Chongqing's industrial chain is imperfect, and the development of the entire upper, middle and lower reaches is still not a large-scale cluster, with small and medium-sized enterprises.
Xiao Xiaohong said, "These seem to be difficult problems, but they are opportunities in the eyes of our LED industry. The characteristics of LED companies are small, scattered and small, which encourage us to make continuous efforts to develop the LED industry in Chongqing more maturely. The application of LEDs here is more optimistic, and LED products are more popular. How many shortcomings there are, there is much potential. LED companies need to dig, and strive to make the LED industry stand in Chongqing, and then radiate the country."
Secondly, "In Chongqing, the government is not only the support of funds, but also the support of the market." Xiao Xiaohong said.
Xinghe Optoelectronics has received strong support from Chongqing Municipal Party Committee and Municipal Government, with National Semiconductor Expert Group, Chongqing Municipal Government Photoelectric Industry Expert Group, Chongqing Science and Technology Commission, Chongqing Transportation Design Institute, Chongqing Optoelectronics Society, Chongqing Optoelectronic Engineering Research Center and Chongqing University, Chongqing Optoelectronics Research institutes such as the Institute of Technology have established a multi-channel, multidisciplinary and multi-disciplinary system of horizontal and vertical cooperation.
Under the support of the government, Xinghe Optoelectronics has become the research unit of the National 863 Project (High Power LED Tunnel Light Project) with advanced technology. And obtained the financial support of the Chongqing Power Industry Bureau high-power tunnel lamp industrialization project and the financial support of the Chongqing Science and Technology Commission landscape and special industrial and mining lighting LED lighting development project.
Finally, although in the western region of China, the development level of the LED industry is not as good as that of Zhongshan, Shenzhen, Beijing, Shanghai and other developed regions, it is undeniable that the training of high-end technical talents in many electronic professions has increased, and the relationship between schools and enterprises has been strengthened. Both have reduced the loss of talent.
Yan Xiaohong believes that the importance of excellent technical talents for the long-term development of a company is beyond doubt. So how to retain these talents and fill the talent gap of Chongqing LED small and medium-sized enterprises is a problem that the whole industry needs to care about.
Xinghe Optoelectronics adopts the three-generation ladder-type talent training mode of the old, middle and young. The company has experienced backbones of the older generation; a middle-aged elite with leverage; and a youth reserve army with awesome future. This talent structure provides a strong guarantee for the development of the company.
Focus on engineering channels
The industry often says that “channels are kingsâ€, and Xinghe Optoelectronics is no exception. Its market development awareness is strong, and domestic and foreign markets are working hard.
“The company is doing all kinds of testing and certification for products entering the overseas market, and the promotion in foreign markets has achieved initial success.†Xiaohong said that in terms of expanding market experience, the domestic market involves more and more complicated procedures. Some, foreign markets are relatively simple. However, considering the current environment of economic development, the current development focus of Xinghe Optoelectronics is still the domestic market.
In addition, Xinghe Optoelectronics is currently mainly engaged in engineering channels, such as LED tunnel lights, street lamp engineering installation and product production. After obtaining the first-class qualification of urban road lighting, it gradually formed the advanced nature of the enterprise in engineering projects. "Going to the engineering channel, what customers need, what they tailored for them," said Xiao Xiaohong.
Not blindly expanding
For the future development strategy of Galaxy Optoelectronics, Xiao Xiaohong puts a few key points:
First of all, we are committed to improving the technology of product distribution, heat dissipation, self-cleaning, maintenance, etc., enhancing the competitiveness of products in practical applications, and conducting strict quality control and standardized production management.
Second, vigorously build sales channels and prepare for the establishment of specialized sales companies. However, for the store channel, this year is only the preparatory stage, and it is still difficult to enter the store with the current strength of Xinghe Optoelectronics. The development of brand stores such as Philips, NVC, Opp, Osram and so on has spent a lot of manpower, material resources and financial resources.
At the same time, carry out contract energy management. At present, the application of the EMC model in Chongqing is still very difficult, because the electricity bill here is very low. In other regions, EMC can cooperate with many non-municipal engineering energy-using units, but it is difficult to survive without government support in Chongqing. It is undeniable that the contract energy management model has very market prospects, so Galaxy will consider developing this model.
Finally, Xiao Xiaohong said that although the current scale of the company is still small and the domestic product market is not fully mature, we will take every step.
At present, the LED industry's "first" - Guangdong, has become an important LED production base and trade center in China, nearly 3,000 LED companies, with an output value of 11 billion yuan.
So, what is the development stage of the LED lighting industry in western Chongqing? What is the view of the responsible person of Chongqing LED Enterprise on the local development environment? The "Lighting Market" reporter took these questions into the Chongqing LED famous enterprise - Chongqing Xinghe Optoelectronics Technology Co., Ltd., and had an in-depth exchange with Ms. Xiao Xiaohong, the chairman of the company.
Rooted in Chongqing
Yan Xiaohong told the reporter, “Chongqing Xinghe Electric Co., Ltd. is the predecessor of Chongqing Xinghe Optoelectronics Technology Co., Ltd., which was founded in Shenzhen by Sino-Hong Kong joint venture in 1995. It specializes in the design, installation and commissioning of various types of urban landscape lighting projects. business".
After moving from Shenzhen to Chongqing, Xinghe Optoelectronics carried out research, development, application, manufacturing, sales and service of LED series products, mainly producing LED street lamps, tunnel lights and indoor lighting products, especially high-power road lighting products.
When asked why I returned to Chongqing from a mature cluster of coastal LEDs, Xiao Xiaohong explained: On the one hand, there are few LED companies in Chongqing, fewer people know about the LED industry and products, and have broad market prospects; on the other hand, she As a Chongqing person, it is the responsibility to develop a force for Chongqing LED.
Opportunity is greater than challenge
Returning to the mainland from the coast, will it be "unacceptable"? On this point, Xiao Xiaohong said her opinion. "The opportunities here are greater than the challenges. There are three main aspects: the company has great development potential, strong government support, and abundant human resources."
First of all, Chongqing's industrial chain is imperfect, and the development of the entire upper, middle and lower reaches is still not a large-scale cluster, with small and medium-sized enterprises.
Xiao Xiaohong said, "These seem to be difficult problems, but they are opportunities in the eyes of our LED industry. The characteristics of LED companies are small, scattered and small, which encourage us to make continuous efforts to develop the LED industry in Chongqing more maturely. The application of LEDs here is more optimistic, and LED products are more popular. How many shortcomings there are, there is much potential. LED companies need to dig, and strive to make the LED industry stand in Chongqing, and then radiate the country."
Secondly, "In Chongqing, the government is not only the support of funds, but also the support of the market." Xiao Xiaohong said.
Xinghe Optoelectronics has received strong support from Chongqing Municipal Party Committee and Municipal Government, with National Semiconductor Expert Group, Chongqing Municipal Government Photoelectric Industry Expert Group, Chongqing Science and Technology Commission, Chongqing Transportation Design Institute, Chongqing Optoelectronics Society, Chongqing Optoelectronic Engineering Research Center and Chongqing University, Chongqing Optoelectronics Research institutes such as the Institute of Technology have established a multi-channel, multidisciplinary and multi-disciplinary system of horizontal and vertical cooperation.
Under the support of the government, Xinghe Optoelectronics has become the research unit of the National 863 Project (High Power LED Tunnel Light Project) with advanced technology. And obtained the financial support of the Chongqing Power Industry Bureau high-power tunnel lamp industrialization project and the financial support of the Chongqing Science and Technology Commission landscape and special industrial and mining lighting LED lighting development project.
Finally, although in the western region of China, the development level of the LED industry is not as good as that of Zhongshan, Shenzhen, Beijing, Shanghai and other developed regions, it is undeniable that the training of high-end technical talents in many electronic professions has increased, and the relationship between schools and enterprises has been strengthened. Both have reduced the loss of talent.
Yan Xiaohong believes that the importance of excellent technical talents for the long-term development of a company is beyond doubt. So how to retain these talents and fill the talent gap of Chongqing LED small and medium-sized enterprises is a problem that the whole industry needs to care about.
Xinghe Optoelectronics adopts the three-generation ladder-type talent training mode of the old, middle and young. The company has experienced backbones of the older generation; a middle-aged elite with leverage; and a youth reserve army with awesome future. This talent structure provides a strong guarantee for the development of the company.
Focus on engineering channels
The industry often says that “channels are kingsâ€, and Xinghe Optoelectronics is no exception. Its market development awareness is strong, and domestic and foreign markets are working hard.
“The company is doing all kinds of testing and certification for products entering the overseas market, and the promotion in foreign markets has achieved initial success.†Xiaohong said that in terms of expanding market experience, the domestic market involves more and more complicated procedures. Some, foreign markets are relatively simple. However, considering the current environment of economic development, the current development focus of Xinghe Optoelectronics is still the domestic market.
In addition, Xinghe Optoelectronics is currently mainly engaged in engineering channels, such as LED tunnel lights, street lamp engineering installation and product production. After obtaining the first-class qualification of urban road lighting, it gradually formed the advanced nature of the enterprise in engineering projects. "Going to the engineering channel, what customers need, what they tailored for them," said Xiao Xiaohong.
Not blindly expanding
For the future development strategy of Galaxy Optoelectronics, Xiao Xiaohong puts a few key points:
First of all, we are committed to improving the technology of product distribution, heat dissipation, self-cleaning, maintenance, etc., enhancing the competitiveness of products in practical applications, and conducting strict quality control and standardized production management.
Second, vigorously build sales channels and prepare for the establishment of specialized sales companies. However, for the store channel, this year is only the preparatory stage, and it is still difficult to enter the store with the current strength of Xinghe Optoelectronics. The development of brand stores such as Philips, NVC, Opp, Osram and so on has spent a lot of manpower, material resources and financial resources.
At the same time, carry out contract energy management. At present, the application of the EMC model in Chongqing is still very difficult, because the electricity bill here is very low. In other regions, EMC can cooperate with many non-municipal engineering energy-using units, but it is difficult to survive without government support in Chongqing. It is undeniable that the contract energy management model has very market prospects, so Galaxy will consider developing this model.
Finally, Xiao Xiaohong said that although the current scale of the company is still small and the domestic product market is not fully mature, we will take every step.
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