[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / Liao Tie]
The lighting industry in Wuhan has gone through fifteen years. Nowadays, the development of LED lighting is surging, and many “lightsmen†who are looking for dreams are still busy in the lighting stores in Wuhan. At present, what is the situation of Wuhan lighting stores? The "Lighting Market" reporter visited the dealers and enterprises with questions.
The veteran "evergreen"
Zhang Zhexing, Deputy General Manager of Hubei Tengyuan Lighting Technology Co., Ltd.
Speaking of the selection of lamps, the Wuhan people can now be said to be the leader. Green, low-carbon and energy-saving, the style should conform to the overall decoration pattern, and the ceiling lights, wall lamps and spotlights are all worthy of attention. However, a few years ago, Wuhan people selected lamps and lanterns to go to department stores or shops specializing in groceries hardware. At that time, Wuhan did not have a professional lighting market. At that time, people's demand for lamps was very simple. The popular one is that "as long as it can be bright," it will not consider whether it is power consumption, long life, and whether the style is good or not.
The building materials hardware market can often attract the majority of Wuhan citizens who have the need to purchase lamps. On the one hand, they choose a variety of styles and are inexpensive; on the other hand, the lamps sold in department stores are unaffordable in price. Wuhan's more famous building materials transfer points include Hankou Hanxi, Shundao Street and Wuchang's Kangjia building materials market. The lighting is not a franchise, but is sold together with various hardware cables, and the local people who are engaged in such operations are also Not many, the bosses of these stores are mostly from the coastal areas of Jiangsu and Zhejiang.
The Evergreen Lighting Market, which has a history of more than ten years, is the first professional lighting market in Hubei Province that has been approved by the Ministry of Commerce. It has attracted many buyers from Wuhan and the province. The completion of Evergreen Lighting City has opened the curtain of the local professional lighting market. Since then, the lighting market in Wuhan has been rapidly transformed into a specialized and large-scale situation.
Liu Xiong Zhuluo Luo Xiangjuan, Manager of Wuhan Xiangyun Jinxiu Lighting Store Operation Department
With the continuous development of the economy, the demand for the lighting market is increasing day by day, and the lighting stores in Wuhan are beginning to bloom everywhere.
Tianxiang Lighting City is located in Shundao Street, Hankou. At the beginning of the opening, not many people can guess that it can shake the status of Changqing Lighting City in the lighting market of Wuhan in a few years and replace it.
In May 2000, the Hanlai Lighting Hardware and Electric Materials Market in the core business circle of Jianghan District of Wuhan City was officially opened. Then in 2001, Wuchang, opposite the Yangtze River, could not stand the loneliness. Xiaodongmen Yijia Plaza opened its doors to welcome guests; 2002 At the end of the year, Wuchang Chenjiawan Kangjia Building Materials Market was established.
In less than three years, Wuhan City has developed five professional lighting sales markets, and its development speed is really staggering. In the fierce competition environment, there were booms and depressions: Kangjia Building Materials Market was located in Wuchang, echoing with Xiaodongmen Yijia Plaza. Because of the Yangtze River, it avoided the fierce competition in the Hankou lighting market. These two large stores have naturally become the first choice of Wuchang residents; Hanlai lighting hardware and electric materials market has become the lighting wholesale center of Hubei Province by virtue of its advantageous location conditions and large-scale large-scale marketing strategy; Tianxiang Lighting Congenital advantages and wide-ranging financial resources, the top in retail performance; and the oldest evergreen lighting city due to geographical restrictions, coupled with insufficient innovation ability, gradually went to the end.
In April 2006, the southern country of Wuhan, the core residence of the West Hanzheng Street, opened its grand opening. After its opening, it developed rapidly. With strong marketing strategies, it is unique in the lighting market and has received great attention from the industry, merchants and consumers. Therefore, the pattern of the six-bearing competition in the Wuhan lighting market was formally formed.
Brand Marketing Li Cheng, Marketing Director of Wuhan Yunxiang Lighting
Before 2006, several major lighting markets in Wuhan invested little in their own propaganda, and it was difficult to see the propaganda about lamps in major media and TV newspapers in the city. At that time, several major lighting cities did not set their own propaganda as the primary goal, and there was no clear plan for the long-term development of the market, and it was mostly discussed. For the most realistic consideration, renting a storefront to collect rent is the primary purpose of each lighting square.
Later, the slogan “Southern China? Wuhan Furniture Brand Building Base Camp†was advertised from newspaper advertisements to street signs, from TV advertisements to buses. Since the opening of the South China-Grand Wuhan home improvement, it has been focusing on its own brand promotion and construction, and has organized various marketing activities. Although the bombing of the turn has made people feel overwhelmed, the brand marketing of Da Wuhan's home improvement has achieved great results in terms of popularity.
With this successful precedent, several other major lighting markets have begun to focus on the construction of their own soft power, making a big fuss about image promotion. After the melee, I explored a lighting plaza suitable for my own development, and gradually matured. This represents to some extent a microcosm of the lighting market in Wuhan or the development of the whole industry.
Grouping effect Zhang Guangzong, general manager of Wuhan Haotai Home Improvement Lighting Co., Ltd.
In the early small-scale lighting stores in Wuhan, such as Sun Yat-sen's bronze lamp market and Jade Bird lighting market, because of the small operating area, limited number of stores, coupled with the lack of standardized market supervision, the market is chaotic, sales are already at the low end of the industry. . The people who buy these small lamps and lanterns market are mainly consumers who are cheaper. They are mainly merchants in the surrounding areas, with low consumption and low requirements for lamps.
At the same time, several large professional lighting stores in Wuhan have obvious benefits. After the re-integration of Hanlai Plaza, the operating area has reached 40,000 square meters, and the single store area has also been repeatedly recorded. It is located on the third floor of Building A, Wuhan, China. Mingxin Lighting Store has a business area of ​​3,000 square meters. The agglomeration effect and its standardized business model will inevitably impact the scattered small lighting stores on the market, and such a development model will also be an inevitable trend in the future development of lighting stores.
In terms of LED lighting, all major lighting stores have LED products franchise stores. In addition to municipal, entertainment and other applications, LED lighting is actively entering the mainstream home lighting market in Wuhan. Home-based stores such as Haomeijia, B&Q, and Real Home are also eyeing the lighting market. Large-scale brands and small dealerships will eventually gather to create a large aircraft carrier in the Wuhan lighting market. In the near future, the traditional small market with solitary sails will not escape the fate of industrial development.
As a result of occupying the central location of China, the radiation effect of the lighting market in Wuhan has been extended to the entire Central China region, including buyers from Jiangxi and Hunan. Due to the rapid development of the entire city economy, the advantages of transportation location and the maturity of the marketing model, Wuhan is likely to play a leading role in the lighting market in Central China.
The lighting industry in Wuhan has gone through fifteen years. Nowadays, the development of LED lighting is surging, and many “lightsmen†who are looking for dreams are still busy in the lighting stores in Wuhan. At present, what is the situation of Wuhan lighting stores? The "Lighting Market" reporter visited the dealers and enterprises with questions.
The veteran "evergreen"
Zhang Zhexing, Deputy General Manager of Hubei Tengyuan Lighting Technology Co., Ltd.
Speaking of the selection of lamps, the Wuhan people can now be said to be the leader. Green, low-carbon and energy-saving, the style should conform to the overall decoration pattern, and the ceiling lights, wall lamps and spotlights are all worthy of attention. However, a few years ago, Wuhan people selected lamps and lanterns to go to department stores or shops specializing in groceries hardware. At that time, Wuhan did not have a professional lighting market. At that time, people's demand for lamps was very simple. The popular one is that "as long as it can be bright," it will not consider whether it is power consumption, long life, and whether the style is good or not.
The building materials hardware market can often attract the majority of Wuhan citizens who have the need to purchase lamps. On the one hand, they choose a variety of styles and are inexpensive; on the other hand, the lamps sold in department stores are unaffordable in price. Wuhan's more famous building materials transfer points include Hankou Hanxi, Shundao Street and Wuchang's Kangjia building materials market. The lighting is not a franchise, but is sold together with various hardware cables, and the local people who are engaged in such operations are also Not many, the bosses of these stores are mostly from the coastal areas of Jiangsu and Zhejiang.
The Evergreen Lighting Market, which has a history of more than ten years, is the first professional lighting market in Hubei Province that has been approved by the Ministry of Commerce. It has attracted many buyers from Wuhan and the province. The completion of Evergreen Lighting City has opened the curtain of the local professional lighting market. Since then, the lighting market in Wuhan has been rapidly transformed into a specialized and large-scale situation.
Liu Xiong Zhuluo Luo Xiangjuan, Manager of Wuhan Xiangyun Jinxiu Lighting Store Operation Department
With the continuous development of the economy, the demand for the lighting market is increasing day by day, and the lighting stores in Wuhan are beginning to bloom everywhere.
Tianxiang Lighting City is located in Shundao Street, Hankou. At the beginning of the opening, not many people can guess that it can shake the status of Changqing Lighting City in the lighting market of Wuhan in a few years and replace it.
In May 2000, the Hanlai Lighting Hardware and Electric Materials Market in the core business circle of Jianghan District of Wuhan City was officially opened. Then in 2001, Wuchang, opposite the Yangtze River, could not stand the loneliness. Xiaodongmen Yijia Plaza opened its doors to welcome guests; 2002 At the end of the year, Wuchang Chenjiawan Kangjia Building Materials Market was established.
In less than three years, Wuhan City has developed five professional lighting sales markets, and its development speed is really staggering. In the fierce competition environment, there were booms and depressions: Kangjia Building Materials Market was located in Wuchang, echoing with Xiaodongmen Yijia Plaza. Because of the Yangtze River, it avoided the fierce competition in the Hankou lighting market. These two large stores have naturally become the first choice of Wuchang residents; Hanlai lighting hardware and electric materials market has become the lighting wholesale center of Hubei Province by virtue of its advantageous location conditions and large-scale large-scale marketing strategy; Tianxiang Lighting Congenital advantages and wide-ranging financial resources, the top in retail performance; and the oldest evergreen lighting city due to geographical restrictions, coupled with insufficient innovation ability, gradually went to the end.
In April 2006, the southern country of Wuhan, the core residence of the West Hanzheng Street, opened its grand opening. After its opening, it developed rapidly. With strong marketing strategies, it is unique in the lighting market and has received great attention from the industry, merchants and consumers. Therefore, the pattern of the six-bearing competition in the Wuhan lighting market was formally formed.
Brand Marketing Li Cheng, Marketing Director of Wuhan Yunxiang Lighting
Before 2006, several major lighting markets in Wuhan invested little in their own propaganda, and it was difficult to see the propaganda about lamps in major media and TV newspapers in the city. At that time, several major lighting cities did not set their own propaganda as the primary goal, and there was no clear plan for the long-term development of the market, and it was mostly discussed. For the most realistic consideration, renting a storefront to collect rent is the primary purpose of each lighting square.
Later, the slogan “Southern China? Wuhan Furniture Brand Building Base Camp†was advertised from newspaper advertisements to street signs, from TV advertisements to buses. Since the opening of the South China-Grand Wuhan home improvement, it has been focusing on its own brand promotion and construction, and has organized various marketing activities. Although the bombing of the turn has made people feel overwhelmed, the brand marketing of Da Wuhan's home improvement has achieved great results in terms of popularity.
With this successful precedent, several other major lighting markets have begun to focus on the construction of their own soft power, making a big fuss about image promotion. After the melee, I explored a lighting plaza suitable for my own development, and gradually matured. This represents to some extent a microcosm of the lighting market in Wuhan or the development of the whole industry.
Grouping effect Zhang Guangzong, general manager of Wuhan Haotai Home Improvement Lighting Co., Ltd.
In the early small-scale lighting stores in Wuhan, such as Sun Yat-sen's bronze lamp market and Jade Bird lighting market, because of the small operating area, limited number of stores, coupled with the lack of standardized market supervision, the market is chaotic, sales are already at the low end of the industry. . The people who buy these small lamps and lanterns market are mainly consumers who are cheaper. They are mainly merchants in the surrounding areas, with low consumption and low requirements for lamps.
At the same time, several large professional lighting stores in Wuhan have obvious benefits. After the re-integration of Hanlai Plaza, the operating area has reached 40,000 square meters, and the single store area has also been repeatedly recorded. It is located on the third floor of Building A, Wuhan, China. Mingxin Lighting Store has a business area of ​​3,000 square meters. The agglomeration effect and its standardized business model will inevitably impact the scattered small lighting stores on the market, and such a development model will also be an inevitable trend in the future development of lighting stores.
In terms of LED lighting, all major lighting stores have LED products franchise stores. In addition to municipal, entertainment and other applications, LED lighting is actively entering the mainstream home lighting market in Wuhan. Home-based stores such as Haomeijia, B&Q, and Real Home are also eyeing the lighting market. Large-scale brands and small dealerships will eventually gather to create a large aircraft carrier in the Wuhan lighting market. In the near future, the traditional small market with solitary sails will not escape the fate of industrial development.
As a result of occupying the central location of China, the radiation effect of the lighting market in Wuhan has been extended to the entire Central China region, including buyers from Jiangxi and Hunan. Due to the rapid development of the entire city economy, the advantages of transportation location and the maturity of the marketing model, Wuhan is likely to play a leading role in the lighting market in Central China.
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Rated current of DC EMI Filter: 0.5A~2000A
Working voltage: 0~250VDC
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