According to statistics, in the first half of 2015, the retail volume of the color TV market reached 12.92 million units, an increase of 4.7% year-on-year; retail sales amounted to 73.3 billion yuan, an increase of 5.3% year-on-year. The 4K and ultra-thin TVs are rapidly surpassing the first-to-market curved-surface TVs with rapid momentum and become the new darling of the high-end TV market. In response, companies have increased their efforts in the high-end market, especially in June, coincided with the 618 node, brand competition is intensifying, and competition is particularly fierce.
According to the latest online monitoring results provided by the JDW Big Data Research (mainly including Jingdong and Suning), the distribution of market share of branded TV sets in June was as follows:
Comparison of the introduction of new Skyworth and TCL new products in June
Let's look at TCL's new products in June. In the high-end and low-end price ranges, there is a hobby, and the number of new products is relatively even. The low-end models are 7, 7, and 7, respectively, for a total of 20 models. TCL's newest product in June was the 65-inch 4K ultra-high definition smart LCD TV model L65E6800A.
Skyworth and TCL Hot Products in June
Look again at TCL TV, in Jingdong Suning, the market share of hot products, through the price range classification, the price of products in 1000-2000 yuan, occupying market share were 2.58% and 4.11%, the price in 2000-3000 yuan The market share between products is 0.82% and 1.20%, respectively, while for products above 3,000 yuan, the two data are 1.90% and 3.54% respectively.
From the market share of each price product, it can be clearly seen that on the one hand, the price of smart TVs has become more and more obvious. On the other hand, when consumers choose TVs, they still choose price advantages. Obvious product.
June Skyworth, TCL's Total Share of Jingdong Suning
In terms of total sales, Skyworth’s product sales in each price range are basically better than those of TCL. From the perspective of the new brands of two brands and the characteristics of televisions, as the control center of smart homes, smart TVs with large screens and Internet access are the control centers in the smart home environment. From the current point of view, smart TVs have entered the era of ultra-high-definition 4K TVs, and high resolution, ultra-lightweight, ultra-thin, and more energy-efficient are the future directions for the development of smart TVs.
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