What are the chronic diseases that need to be eradicated in the “slow motion” of new energy vehicles?

Recently, the discussion on the "dual-integration" policy has been buzzing and stirring up in the industry.

On September 27, 2017, the "Sword of Damocles", which hung over the traditional car companies, finally fell. On the same day, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Commerce, the General Administration of Customs, and the General Administration of Quality Supervision, Inspection and Quarantine jointly announced the "Measures for the concurrent management of the average fuel consumption of passenger vehicles and the points for new energy vehicles" (hereinafter referred to as "Measures"). The "Measures" were implemented on April 1, 2018. However, compared with the previous consultation draft, there has been a clear change, that is, the elimination of credit scoring for new energy vehicles in 2018, directly requiring the proportion of new energy vehicles in 2019 and 2020 to 10%, 12%.

According to reason, the policy is out, "dust has settled," new energy car companies do not need to wait and see, but should quickly hurry to go; but retroactively, the industry stubbornly difficult to eliminate, "national badness" sinking still.

Governance stubborn illness, under the strong medicine. It is necessary to reflect on the merits of warnings in the future.

So, which diseases are still working? In the future, what are the successes and failures of the cases? The new energy vehicle network analyzes this for reference by the industry.

Giant baby mentality "slow motion"

If you have to find keywords that can highly summarize the industry's ills, then "giant psychology" and "reverse development" can definitely be ranked in the top two.

In June 2017, the Ministry of Industry and Information Technology released “Measures for the Concurrent Management of the Average Fuel Consumption of Passenger Vehicles and New Energy Vehicles (Draft for Soliciting Opinions)”. According to the interpretation of the industry, this approach aims to give homegrown brands an overwhelming advantage in the new energy sector, as most joint ventures are unable to achieve this goal.

However, what was neglected by the industry was that independent auto makers such as FAW and Dongfeng could not meet the standard.

In addition to independent auto companies such as BAIC New Energy, BYD, JAC, and Geely, domestic large-scale auto makers lacked enthusiasm in promoting new energy vehicles. In this regard, they generally adopt a wait-and-see attitude. Yes, the judgment of the Chinese-style mentality of “law does not condemn the public” leads to the judgment: Under the current reality, the policy will certainly consider the status quo and will not be implemented prematurely.

Several domestic leading automakers have failed to reach the target. This may also be the result of the cancellation of new energy vehicle point calculations in the "Measures for the Concurrent Management of Passenger Vehicles' Average Fuel Consumption and New Energy Vehicle Integration" published on September 27, 2017. "The assessment of the year", thus the main reason for delaying the implementation of the double-point system.

Wu Zhihong, a psychologist, has a point of view. The Chinese people's main mentality is the "giant infant mentality." This kind of mentality manifests itself in the desire to "be comprehensively cared for", and is particularly afraid of changes in the surrounding environment, and it is excessive for safety and comfort. Requirements and dependencies. Under such a trend of mindset, "Giant Baby" will voluntarily give up all kinds of uncertainties in life, and desperately seek a "comfortable nest" to bury his own life.

New Energy Auto Network believes that in the face of the new energy auto boom that is full of changes and uncertainties, there are not only a few independent auto companies with a giant baby mentality.

The pain of the lack of "positive R&D"

If we say that the giant baby mentality has led to the increase in the risk of most domestic car companies in the face of new trends, new wave fronts and missed strategic opportunities, then "positive R & D" has become China's auto industry, especially the new energy automotive industry. Painful lingering pain points.

As we all know, in the traditional automotive field, due to the complex historical and practical reasons, the core technologies such as engines, transmissions, and chassis are often monopolized by foreign companies. Especially in the engine and gearbox, almost all of the technological commandments are occupied by foreigners. Even the engine ECU calibration, Chinese auto manufacturers have to find Delphi, UMC. Therefore, in the traditional automotive industry, Chinese automobile manufacturers have almost no possibility of breaking out, and the joint venture of “market-for-technology” has long been declared a failure. There are few domestic-made automobile enterprises that insist on R&D; In the same way, in the emerging industry of new energy vehicles, domestic auto makers and foreign manufacturers are almost on the same starting line, especially in the field of three electric power.

But the ideal of fullness once again encountered the reality of backbone. In particular, it is worth noting that, in the field of new energy vehicles in China, many car companies have low R&D enthusiasm, and new energy vehicles launched are mostly derived from traditional models and are not innovative. Some key components and key technologies have not yet been completely broken, and the product maturity is not high. In addition, there is a lack of integration of technical resources and the interaction of the industry chain has not yet formed. Therefore, the current Chinese new energy vehicle companies are still studying separately and fighting each other, failing to achieve joint research and sharing of results. This has led to a large number of low-level redundant constructions, and the human and material resources have been wasted.

"Cycle replacement" is the simplest and most commonly used strategy for new energy auto companies, that is, replacing the fuel-car's engine with a brand-new battery pack and not even replacing the shell. It can be imagined that the performance of safety and driving can not be the same as that of a real car. “Some large domestic companies have the problem that the production method is too simple, that is, take the traditional car and convert the internal combustion engine into a motor.” said Jian Jianhua, deputy secretary-general of the China Automobile Industry Association. There are also some enterprises that have laid out new energy vehicles relatively early. At present, they are only based on continuous innovation based on traditional vehicles, not disruptive innovation.

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