The new national standard implementation: clean water appliances from the ride on the wind?

August 1, General Administration of Quality Supervision, Inspection and Quarantine, and National Standardization Administration discussed and revised the General Requirements for Household and Similar Use Water Purification Equipment and the Domestic Clean Water Purification Product for Household and Similar Uses. It will be formally implemented. This incident has aroused strong concern from the industry and consumers. “The new national standard of clean water will be implemented tomorrow. It will also give the industry a ride as it adds a “sweeping spell” to the industry.” Jiang Bei, chairman of the Changsha Home Appliances Association, bluntly stated that the main reason for the confusion in the water purifier industry lies in the industry. With low barriers to entry, the industry lacks the norms of national mandatory standards, and it is urgently necessary to standardize the market order and accelerate industry purification.

The lack of chaos standards and market chaos

According to statistics, the growth rate of the water purification market in the first half of this year reached 40%, and there were more than 3,200 water purification equipment enterprises. At the same time, some problems have also been exposed: brand cohabitation, uneven product quality, concept propaganda, skyrocketing products, and huge profits.

The reporter learned that the current large water purifier brands include not only domestic brands such as Lisheng, Midea, and Liyuan, but also the US A. O. Smith, GE, 3M and other multinational companies, as well as new forces such as Gree, Chunlan, Xinfei. Numerous manufacturers have marked the potential for the development of the water purifier industry, and have caused chaos in the water purifier industry. At present, the relevant standards for water purifier products are relatively lacking, which has become a loophole in the development of the industry.

Regulate the industry to catch a ride

In the face of a chaotic water purification market, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration discussed and amended the two general requirements of “General Requirements for Water Purifiers for Household and Similar Uses” and “Cleaning Inner Cores for Drinking Water for Household and Similar Uses”. The national standard for the machine industry will be introduced and will be officially implemented starting tomorrow.

Jiang Bei said that compared with the penetration rate of 90% in Europe and the United States and 70% in developed countries in Asia, the penetration rate of domestic household water purifiers is still relatively low, only less than 5%. Although the water purification machines in the market are mixed, there is no shortage of “disposal”. However, there are still a large number of big companies such as Gree, Li Sheng and others who set a good example of how to use water purification products for consumers to dispel doubts.

Reporters found that in the market, in addition to the automatic reminder to replace the core water purifier, large enterprises led by Gree also developed a strict customer return visit system. “After a consumer purchases a product, he or she will have detailed information on the computer. After the consumer product arrives at the core change time, we will make an appointment in advance to show the job permit and change the product service price list. After the service is completed, we ask the employees. Wipe the machine, clean and let the user sign, and finally return visit service satisfaction.” Gree Environmental Electric responsible person Yang Pan introduced, Gree also introduced 7 days from the date of purchase, return, 15 days replacement, the whole year repair kit (except filter consumables) service items.

Jiang Jiang analysis, the introduction of the new national standard, will make the water purifier industry more standardized, no doubt, the entire industry will catch "satisfaction."

1 barrel of purified water costs only 2.3 yuan

At present, bottled water is 18.9 liters and the price is 10 to 15 yuan. So, how much does it cost to use 1 barrel of pure water for the clean water system?

Yang Pan calculated an account: a 2000 yuan water purifier, assuming 5 years as the cost period, produced a barrel of 18.9 L of bottled water, minus PP sponge, activated carbon, RO reverse osmosis membrane, carbon rod Loss costs, 3.6 yuan per ton of water and 0.65 yuan per kWh of electricity and machine depreciation, the total cost of making a bucket of water is about 2.3 yuan. The service life of big brand water purifiers is generally 8 to 10 years, so it is very cost-effective.