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Like most people, Xiao Bian also likes beautiful electronic products, especially televisions. The appearance is even more important. Unlike tech editors who are busy testing the performance of electronic devices all day long, Xiao Bian does not require a perfect picture, but it only looks good if the TV is hung on the wall.
As an editor of the technology industry, it seems to be a bit dereliction of duty to say this. But Xiao Bian is a design lover and a “trimming lineâ€, and therefore appreciates the attractive appearance and simple interface of television rather than the wide range of color gamut.
Because of this, when Xiaobian saw Samsung Serif TV, he was extremely excited, not only because it had a unique “medieval†look that was designed by the French designer Ronan Erwan Bouroullec, but also because it used Samsung's exquisite 4K. SUHD panel.
Given the outstanding performance of the previous models of SUHD TVs, Xiaobian has every reason to expect Samsung Serif TV to perform so well.
The first time Xiao Bian contacted Serif TV was in November last year, but recently in Milan Design Week, he got the chance to appreciate it closely. Xiaobian immediately made up his mind to use this rare opportunity to try Serif TV.
Whenever a new technology product is released, it is the media's practice to write an in-depth review article that thoroughly analyzes the new product. But this time, Xiao Bian wants to change the method.
There is no doubt that there are many senior television editors and critics around the world, and Xiao Bian is not one of them. As a “newbieâ€, Xiao Bian might as well talk about the quality of Serif TV from the perspective of an ordinary consumer.
Size and availability
In fact, Serif TV is not a TV but a series. For now, it has three products. The largest 40-inch model is called “Serif TV†and is priced at US$1,700 (equivalent to approximately RMB1.1 million). It is available in both dark blue (model UE40LS001CU) and white (model UE40LS001AU). Followed by 32-inch models, known as "Serif TV Medium", the proposed retail price of 1,000 US dollars (equivalent to about 6,500 yuan), there are white (model UE32LS001AU) and dark blue (model UE32LS001CU) two. The two Serif TVs can be placed directly on the table, or they can be mounted on the floor using Samsung's specially designed stand.
In addition to the above two models, the Serif TV series also has a 24-inch model called the Serif TV Mini, which is priced at US$700 (equivalent to approximately RMB4,530). The Serif TV does not come with a stand and is suitable for use in a bedroom or kitchen. It is available in white (model UE24LS001AU) and red (model UE24LS001BU).
Serif TV is currently aiming for sales in Europe. Xiao Bian has connected Samsung representatives and asked whether the TV will land in markets outside of Europe, but it has not received a clear response.
Port and remote control
Unlike most TV products, Serif TV's ports and power cords are hidden under unique, attractive woven fabric back shells. After the TV is installed, as long as the magnetic cover is pushed back in place, all the ports and wires will be hidden, so that the TV looks clean and beautiful both from the front and the side and from the back.
Serif TV's ports are rich, including 3 HDMI ports, 1 USB port, 1 USB 3.0 port, optical audio output port, 3.5 mm headphone jack and coaxial interface.
Serif TV's remote control is specially designed for it. The number of buttons on the remote control is very small. In addition to dedicated volume buttons, smart function buttons, and common buttons, the Serif TV remote control also integrates a cursor, as long as the remote control is aimed at TV, TV The cursor will flash on the screen and you can choose whichever you want.
Smart interface
Like the highest-end Samsung TV, Serif TV also has Internet connectivity and smart features. But the difference is that it uses a special custom simple interface.
Although the interface is simple, almost all mainstream streaming applications can be found on Serif TV. Even if there are occasional omissions, users can also go to the Samsung App Store to find and download. At the same time, users can also stream music or upload photos via Bluetooth.
LG's webOS and Samsung's existing smart interfaces are all well-designed products. However, if you prefer simple design rather than extended functionality, Samsung Smart TV may be more suitable.
Interestingly, Samsung added the “curtain mode†to Serif TV. In this mode, the interface looks just like a lightly moving curtain in front of the TV. The lower right corner of the interface is the application, Bluetooth microphone, photo album, clock and other options.
First impression
Xiao Bian believes that many consumers will be attracted by the appearance of Serif TV. Serif TV is not the same as the black, glossy plastic case TVs that are nowadays mainstream. It is designed for those who want to have their own personal style and refuse to follow the flow of consumers.
Xiao Bian has no doubt that a large wave of critics will call Serif TV a "stunt." In fact, in industries with relatively small profit margins, the use of novelties to increase the price of products is a good way to increase profits.
However, the most exciting thing for Xiaobian is that although the price of Serif TV is not close to the people, it is certainly not high. Consumers with a slightly economic foundation can afford such quality products.
As for the sales of Serif TV can take off? Xiao Bian can only say that he does not represent the entire European market, but Americans can demand large-size, low-priced TV products. If Samsung did this, profitability was a matter of hand.
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