[Text / high-tech LED Gan Qin] In terms of the overall LED market this year, the most intuitive feeling brought to the enterprise is that the money is getting harder and harder to earn. The survival of the enterprise is becoming more and more serious, including the LED driving power industry, which has also entered the winter. period.
According to the GGII survey, the LED indoor drive power market is expected to reach 14.59 billion yuan in 2015, up 39% from the previous year. However, the growth rate is down 15 percentage points from last year; the outdoor LED driver power supply is expected to The market size for the whole year reached 1.45 billion yuan, a 22% increase over the same period last year. The growth rate was 10 percentage points lower than last year.
In addition, GGII research shows that in the first three quarters of this year, the overall driving power supply market price decreased by 25% compared with the same period of last year, and it is estimated that the annual sales will drop by about 30%.
Under such a double pressure of slowing market demand growth and rapid decline in product prices, the LED driver power industry can be said to be the time of death and death. In such a critical period, power companies have faced problems together. What?
Long-term standardization
In fact, the continued rapid supply capability has become the key to LED power supply manufacturers to win the market, and power standardization is considered to be the key to power supply manufacturers in the market to enhance initiative, market share and product competitiveness.
Ding Hua, general manager of Maoshuo Power LED Business Group, said, "Standardized products are an important guarantee for power supply stability. Only in the realization of supply chain and product standardization, can we really solve the problem of cost and application."
Ding Hua believes that the future supply capacity will become the key to the LED power supply manufacturers to win the market. Once the scale is popular, the LED power supply manufacturers will become more and more active in the market, and the market share and product competitiveness will be greatly enhanced. Upgrade.
In fact, standardization has been in the LED driver power industry for a long time. However, the standard of the overall LED power industry has not been introduced. The industry believes that the standardization of the LED power industry still needs a long way to go. The so-called standardized products introduced by some power supply manufacturers, It is not a unified standard in terms of current, size, and safety regulations, but only related products recommended by LED power supply manufacturers to downstream lighting factories in order to prepare inventory and shorten lead times.
Li Chengwei, director of Kegu Power Marketing, said, “Power standardization is our goal, but this road is difficult to implement from the current point of view. Upstream packaging and upgrade of IC solutions will affect standardization.â€
Li Chenghao said frankly that although many of the company's power products have certification standards, the biggest difficulty is that the diversification of downstream lamp parameters and the increasing requirements for appearance customization make it difficult for the power supply to achieve standardization.
The same feeling is also Igor Marketing Director Li Weixiong, he said, "In order to prevent plagiarism, the lighting factory is taking a differentiated route. The requirements for lamp beads and power supply are also moving towards individuality and customization. Different big customers are basically derivative products, so it is easy to achieve standardization."
Automated production is difficult to implement
From traditional manufacturing to electronics manufacturing, companies are eager to introduce automated production lines to reduce labor demand. Since the development of the LED industry, various industrial chains have also regarded “automated production†as a new way to ensure production quality and improve production efficiency.
Since the beginning of this year, the demand for highly automated power companies has been very strong. However, it is not easy to automate LED drive power. Many companies admit that “the ideal is full and the reality is very skinnyâ€.
In fact, at present, there is almost no real power supply company that can achieve automatic production. Even if it is, it can only be regarded as semi-automatic production.
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