Panasonic targets the European LED lighting market in 2018 with a global sales target of over $3 billion

Panasonic Corporation announced on the 1st that it will increase the sales revenue of the European lighting business from 30 billion yen in fiscal year 2014 to 36 billion yen (about 300 million US dollars) by fiscal year 2018. Matsushita believes that compared with Japan, the LED penetration rate is still low, and there is still room for growth. In the future, LED lighting related components will be used to open up the market.

Panasonic will accelerate its business development with the German Vossloh-Schwabe company acquired in 2002.

In addition to residential and store lighting equipment, Panasonic's lighting business is also engaged in LED bulbs and lighting components, and has the world's third market share. However, in the European market where Philips and other strong players gathered in the Netherlands, Panasonic did not carry out the lighting and bulb business before, and only provided sockets and other components to the lighting manufacturers.

Japan’s power shortage after the Great East Japan Earthquake led to the popularization of LEDs, which currently account for around 50% of the total lighting. In Europe, there is a culture of incandescent lamps such as street lamps, and LEDs account for only about 30%. Panasonic predicts that the focus on energy conservation in the future will boost demand in Europe, and will enrich the components for LED lighting in the future. In addition to the lighting of the store, a control system for the brightness and hue of the street lights will be promoted.

Panasonic will also strengthen its lighting business in China and India outside Europe. The overall sales revenue of the lighting business is planned to increase to 400 billion yen (about 3.32 billion US dollars) in FY 2018, compared with 317.7 billion yen in FY2014.

Among Japanese domestic manufacturers, Toshiba also sells LED bulbs and lighting fixtures in Europe, mainly in Germany and France.

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