"Millet pre-sales model" encountered Peugeot's peer force in October to seize the market

August 30 news, August 16, Lei Jun released the millet mobile phone, with high configuration, low prices, is not yet ready to launch millet phone boom.

After the exposure of Xiaomi’s mobile phone, it received great attention. However, from the high-profile release to the launch, there is a two-month free period. According to TechWeb, its competitors are planning and brewing new marketing tools to seize the intelligent machine market and huge attention that millet has opened.

TechWeb was informed that the peers will mainly use two methods, one is configured with millet, faster, lighter, thinner, and the second is configured with a lower price, compared to 1999 yuan price of millet mobile phone, will be cheaper 100- 500 yuan.

It is reported that Huawei, Meizu, Alibaba and Tencent have joined the group.

In October, Huawei will launch a new machine called Honor, which is similar to Xiaomi's mobile phone but with a lower price of -1888 yuan. In addition, Meizu will also release MX (dream) in September.

When Xiaomi phones do enough work and is officially listed, can Lei Jun win the market after the enclosure?

Huawei Honor: Configuration similar to the sale of 1888 yuan listed in October

Huawei is about to launch three new models: Vision Vision, Honor Glory, Spark Spark, and smart cloud mobile phones. The time for market launch is: end of September, October, and November. Yu Chengdong, senior vice president of Huawei, said that in the original plan time, it strives to advance.

On August 16th, Yu Chengdong stated on Weibo: “Today, I saw Xiaomi’s mobile phone released by Lei Jun and found that it was surprisingly consistent with the major specifications of Huawei's Honor mobile phone that Huawei will market at the beginning of October! The same resolution 4-inch Japanese screen, The same large capacity of 1930mAh, and Honor than the millet phone is even more narrow! Thinner! Appearance and craft better! Market time is also in early October. Millet ahead of so many released, and we Honor glory has not yet released to the media. We are not good at publicity!"

Like millet phones, Honor is also a 1.5GHz dual-core processor with an 800W pixel camera. The difference is that Honor is equipped with Android2.3 operating system, MIMI MIMI operating system is based on Android2.3.5 development, you can brush into a prototype.

In addition, Huawei Honor glory also has a 16:9 FWVGA resolution of 854*480. Honor also has a crystal translucent white version, suitable for female compatriots.

Yu Chengdong stated on Weibo: “Huawei Honor Glory Mobile Phones are developed in accordance with the most stringent radio frequency indicators of European operators in the United States, and are more difficult than those in China and other regions. But the benefits are that mobile phone signals are better, especially signal comparisons. It is better to use the experience in a weak place."

Yu Chengdong did not reveal Honor's sales channels, but said that Xiaomi's mobile online sales are worth learning from. “The price of Xiaomi’s mobile phone is RMB 1999, which means that the cost of adopting electronic online shopping channels is low, and it can still stand. If you use social retail channels, the equivalent price must be at least 3,000 yuan. Therefore, online electronic channels can significantly reduce channels. The cost of sales. The sales method is worth learning from!"

Meizu will push MX (dream) machine to be listed at the end of September release

There are Meizu mobile phones containing the millet. In June of this year, Meizu CEO Huang Zhang broke the news at the official forum: "MX is listed at the end of September."

In the early hours of this morning, Meizu CEO Huang Zhang said at the forum: “The progress of MX is very smooth and beautiful. The appearance is very different from that of M9. The price will not be lower than 16GB 2999 yuan and 32GB 3999 yuan.”

"With the cost, I don't want to stop by the best dream machine. Obviously, the next generation of Dream 2 will definitely be higher. Of course, when the new product comes out, the cost of the old product will also drop and it will reduce the profit. For more consumers, I can't slow down and pursue my dream machine because of the cost," said Huang Zhang.

Lei Jun: ready to welcome the bullets and rain

The Internet giant Alibaba is also blocking the phone. According to rumors, Ali will also release a similarly configured cloud phone in the near future.

In fact, on the day of Xiaomi’s mobile phone release, Lei Jun told the media: “Everyone is waiting for everyone to take a picture and ready to welcome the bullet.”

Lei Jun held a conference resembling “Steve Jobs”. After setting off the millet fever, domestically-manufactured mobile phones with the same configuration and lower prices will seize the fruits of “marketing”.