LoRa founding members "defect" NB-IoT wants a unified Internet of Things?

On June 16, "NB-IoT Standard Core Protocol Freeze" a news detonated the Internet of Things circle, making people full of expectations for NB-IoT, and the foundation of NB-IoT's large-scale commercialization was finally implemented. From the public information, it can be found that the global mainstream operators, including the three major operators in China, have set a timetable for NB-IoT, and 2017 will be the first year of commercialization of a large number of operators' NB-IoT networks.

Recently, Mike Mulica, the new CEO of French Internet of Things company AcTIlity, said in an interview with Mobile World Live (MWL): "We will embrace NB-IoT, which is part of our development roadmap, and we will be determined immediately after the NB-IoT standard is finalized. The NB-IoT product is released. This product is under development and we are very confident about it."

People familiar with low-power wide-area networks know that AcTIlity is one of the founding members of the LoRa Alliance. It launches ThingPark, an open Internet of Things platform based on LoRaWAN, and has LoRaWAN application cases in many countries. It can be said that it is a strong supporter of LoRaWAN. However, the attitude of the new CEO gives the impression that LoRa's hardcore advocates want to embrace NB-IoT?

All along, the industry has a continuous voice of LoRa and NB-IoT disputes, a series of recent events give people a feeling of being more short-lived. I have been in the "NB-IoT will lead to the death of LoRa? In fact, they are complementary and coexisting in the Internet of Things market. It is pointed out that the two parties will shine in the field of carrier-grade and enterprise-level low-power wide-area networks. Once again, it is not a battle between the two. We should guide the gradual opening of a benign competitive relationship between the two parties, the licensed band represented by NB-IoT and the low-power wide-area network technology represented by LoRa. Starting from their respective advantages, they will conduct commercial use in a complementary form.

Does NB-IoT eliminate other LPWAN technologies? User inertia eased the war

The most radical debate before is that "NB-IoT will lead to the demise of other unlicensed spectrum technologies." In fact, this view is only from the perspective of operators, that is, when deploying a nationwide carrier-class wide area network. The licensed spectrum technology can effectively avoid radio interference problems in long-distance and wide coverage scenarios. However, in the commercial sector, it is not the advantage of this one that can eliminate other technologies, not just one link in the industry, but the result of the game after the entire industry chain participates.

We are accustomed to standing in the upper reaches of the industry and looking at market competition from their own interests, and user demand is the ultimate determinant.

Is a carrier-class network sufficient for all the needs of low-power WAN equipment connections? In many cases, user inertia has a huge impact on the formation of the industrial landscape.

For example, the LoRa chip has millions of shipments per year. It has many terminal deployments in meter reading, asset tracking, and sensor data transmission. These devices have accumulated commercial experience during the life cycle, and users only care about other transmission solutions. It is cheaper and more efficient than the original solution. It does not care what the technology is. Due to user inertia, other alternatives may not replace the existing solution if they do not have more prominent advantages.

Of course, user inertia is not only reflected in the inventory users, there are still strong inertia factors in the new users. In the past informatization process, while the carrier-class network solved the demand for a large number of users' common communication, the government-enterprise and industry-specific networks are also a booming field. With the further development of the Internet of Things, the original government, enterprise and industry network users need to network their own devices because of inertia, through a dedicated network. Therefore, low-power wide-area private networks are under the influence of this. A place to complement the lack of carrier-class networks.

Big market, big business VS long tail market, small business

LoRa founding members "defect" NB-IoT wants a unified Internet of Things?

In the previous article, the author believes that the low-power wide-area network will further lengthen the "long tail" part of the Internet of Things. Of course, in this market, there are still batch terminals and volume requirements, which are often the focus of carrier-class networks and large enterprises, and meet these batch terminals and requirements through network coverage and unified solutions. But in a large number of long tail markets, especially those who are increasingly stretching to the "tail", who will serve them?

At present, the NB-IoT camp is supported by the world's mainstream operators, equipment manufacturers and chip manufacturers. Large-scale deployment and large-scale applications are what these giants hope. Although NB-IoT has the characteristics of providing government and enterprises and industry-specific networks through technological transformation in the future, the long-tail part is more of a small-volume, personalized demand, especially for small and medium-sized enterprises in various industries. There are specific requirements for low-power WANs in the project. At this time, will the giants who have long cultivated the government and enterprises and the big market in the industry provide services for these small individual needs? For the time being, I'm not sure, but the SMEs that have already provided connectivity solutions for businesses in all walks of life can serve these long tail markets. From the current domestic market, in the attempt to promote unlicensed spectrum low-power wide-area network solutions, in addition to ZTE government and enterprises, most of them are emerging small and medium-sized enterprises, among which the companies that provide LoRa solutions are the most, and there are also ZETA of vertical technology. Other technical solutions such as InterBow from IoT will have a huge role in these long tail markets. Moreover, the characteristics of the closed-end specificity of enterprises in the long tail market will minimize radio interference.

Don't underestimate the long tail market, its size will account for nearly half of the overall market. The combination of the big market and the long tail market is also the formation of a competitive relationship between the licensed spectrum and the unlicensed spectrum low-power WAN standard.

Rational behavior, breaking the barriers of different technologies

For market-oriented enterprises, the decision-making process is a process of rational thinking. At present, different camps of low-power wide-area networks have their loyal supporters and constitute the industrial ecology of this technology standard. As a pioneer of low-power WAN solutions, AcTIlity's established ThingPark open platform includes ThingPark IoT Wireless and ThingPark Cloud and ThingPark Store. ThingPark IoT Wireless has connected devices through LoRaWAN, and ThingPark Cloud and ThingPark Store makes these connected devices a rich application. When it launched the Nb-IoT device, I believe that it is not abandoning LoRa, but instead of expanding the ThingPark open platform, allowing more devices to access the network and providing applications through ThingPark Cloud and ThingPark Store. It can be said that this is a non-discriminatory open platform approach that further opens up barriers to different technical standards.

As a representative of the licensed spectrum, NB-IoT has a tendency to occupy a carrier-class network, while unlicensed spectrum technologies such as LoRa, Ingenu, Sigfox, and ZETA are also flexibly applied to various government and enterprise projects. It’s time to abandon the idea that both of you are killing me and killing each other.

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