Today, shopping mall lighting is considered one of the most mature and rapid areas of LED applications. The shopping mall is not only a place to buy goods, but also to create an environment suitable for leisure. The lighting effect is indeed indispensable, and the LED lighting has a strong advantage in expressiveness. However, LED can be more important in the lighting market of the market. It needs to be based on the specific lighting environment and the humanized needs of consumers, and refine the various performance parameters and lighting effects of each product.
Shopping mall lighting design is the behavior of customers to purchase goods, in the process of browsing and selection, according to the customer's visual requirements and the characteristics of various products, the space in which each product is located, scientific design, in order to make customers feel comfortable Visual effects.
At the same time, reasonable illumination (commonly known as brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers' attention can be attracted to the goods, creating a comfortable shopping environment. In, stimulate customers' desire to buy. This article will focus on the lighting needs and design points in different areas of the mall.
First, illuminance, color temperature affect people's psychological feelings
Lighting not only has the function of illuminating, but also affects people's psychology: the higher the color temperature, the more refreshing the feeling will be, and the lower the temperature, the warmer. Psychologists have found that in the red environment, people's pulse will speed up, their blood pressure will rise, and their emotions will be excited and excited. In the blue environment, the pulse will slow down and the mood will be quieter. Different colors reflect different tastes, which is also related to the instinctive reaction of people seeing items. For example, when you see red or yellow, you will think of apples and oranges. Red, yellow, sweet, sour and sweet, can stimulate appetite to enhance appetite; and black green, blue-green feeling bitter, will affect appetite.
The effects of different illumination and color temperature on people's psychological reactions are very different. The spatial impression is determined by the environmental impression of color temperature and illumination. Japanese research and human psychological experience have done a lot of research work, high color temperature requires high chroma, low color temperature requires low illumination.
The purpose of store lighting is to attract consumers' interest through “commodity visualization†by providing appropriate lighting and illumination, color temperature, color rendering and brightness changes for different goods and regions, and to communicate with customers through silent language. To convey product information, service concept and brand culture to customers, in order to promote the sales of goods, reduce inventory, and establish a brand image.
Figure: The illuminance color temperature is different, the atmosphere in the room changes.
Figure: Shops of different grades have different average illumination requirements. The ratio of illumination to ambient lighting (illuminance ratio) is also different.