Since Apple's ReTIna screen came out, the domestic display industry has been like a stimulant, has a beautiful high-definition growth curve, but soon relapsed, Samsung, LeTV, Xiaomi, these TV mobile phone display panels, whether it is bigger Size, higher resolution, curved screen or smart screen have not broken the deadlock in the display industry downturn.
For millions of years, the world we see with human eyes is three-dimensional, so we have every reason to believe that human display technology will definitely move closer to 3D. Of course, the same goal, there are thousands of paths. There are several types of products on the market today: 3DMax, VR/AR technology, and holographic images.
3D Max has become popular in all major theaters, but 3D TVs with 3D glasses have entered the living room of ordinary people. It seems difficult to say success now; VR/AR is still at the toy level, which makes people dizzy and fired for a while. Abandoned; holographic images are still in the lab, and there is still a long way to go.
To break the deadlock that shows the downturn in the industry, Yuanshui can't save the thirst.
On January 5, 2017, at the American International Consumer Electronics Show CES, a Chinese company called Kang Dexin brought another path: naked-eye 3D technology.
Like the LCD screen that led the previous display industry's golden cycle, the naked eye 3D has its own strong technical capabilities and reasonable market development logic. Of course, this also includes the policy dividend brought by the state support.
Over 100 billion + scale market brings the strongest expectation in 5 years
I still remember that in May 2016, I wrote an article "In 2018, all smart phones are naked-eye 3D screens". This statement has caused a lot of netizens' controversy. There are doubts and approvals. Today I still insist on the same view.
From the perspective of human visual experience, 3D, especially the naked eye 3D, is undoubtedly closer to the viewing needs of human beings, and its replacement for 2D is also the trend of the times. Based on the proportion of the current display area, we assume that all screens are upgraded from 2D to naked-eye 3D screens. What is the size of the market? For example, in the smart phone of the widest range of intelligent terminals, in 2016, the domestic mobile phone market shipped 560 million units, and the cost of a mobile phone can occupy 2 or 30%. According to this rough estimate, in 2016, the domestic smart phone screen market can reach 150 billion yuan.
Television, computer, medical, automotive, tourism, education and many other fields are heavily dependent on display screens. These are the realm of naked-eye 3D technology. Some experts believe that it is entirely possible to develop naked-eye 3D into a market of over 100 billion in 5 years.
The key to the problem is, can naked eye 3D technology have such strong coverage? The latest naked-eye 3D products exhibited by Condexin at the CES Electronics Show in the United States answered this core question.
Compared with the last interview to see the product, my biggest feeling is that Kang Dexin puts more emphasis on the specific application of naked eye 3D technology in various display fields.
For example, Kang Dexin's naked-eye 3D+ surgical medical image. In Kangde's new naked-eye 3D display, the muscles and blood vessels of the patient are presented in three dimensions, the thickness, depth and tissue relationship of the organs are clearly defined, and various anatomical relationships can be clearly presented. Realistic 3D images make the doctors very Real clinical experience and quicker grasp of key medical technologies. It can be said that in the face of life, the application value of naked-eye 3D technology in the medical field cannot be estimated by money.
For example, in the field of fast-concentration games, Kang Dexin demonstrated the latest XYZweaving technology through two 50-inch naked-eye 3D screen game consoles. This technology allows players to watch 3D pictures at close range without being locked. It will feel dizzy, and the sense of immersion and substitution will be greatly improved – it is entirely expected that such gaming equipment will be one of the mainstream ways of the future.
In addition, the new naked-eye 3D mobile phones, tablets, TVs, notebooks, advertising machines, video walls, etc., are all applications of naked-eye 3D display technology in various fields. It is understood that ZTE has cooperated with Kangdexin to develop a naked-eye 3D mobile phone 7MAX. Huawei, Lenovo, TCL and Samsung are also actively engaged in contact with Kangde, to discuss cooperation methods, in other words, in the near future. The naked-eye 3D screen of the mobile phone screen will be popular.
In the commercial real economy, the potential of naked-eye 3D is also explored. For example, after one of the largest chain department stores in the United States, KOHLS department store experienced Kangde's new naked-eye 3D, they believe that the naked-eye 3D display can provide consumers with a new and unique shopping experience, which will help increase passenger flow and business. amount.
Technology Matrix provides solutions for industrial upgrading and convergence
After having the most basic market development logic, technology often becomes the decisive factor in the final performance of products and industries.
Different from other 3D technologies, the individual combat and iteration are not strong. With its market capitalization of nearly 70 billion yuan, Kangdexin has built a complete naked-eye 3D industrial chain ecosystem including optical components, naked-eye 3D modules and software. In particular, after reaching a strategic cooperation with Philips, it has more than 1,000 naked-eye 3D patent intellectual property rights and built the world's only naked-eye 3D production line.
The leading edge of core technology is necessarily the upgrading of the industry. The typical aspect is the production of content in the display industry. In the future, the video content production team will more satisfy the audience's experience needs, and reshape the content output in a more three-dimensional and impactful form. At the same time, terminal display devices such as offline cinemas and TV mobile phones will be forced to upgrade and reform. Once they do not support naked-eye 3D, they may face “out of control†to users until they are lost. By analogy, this danger is also widespread in virtual economies characterized by platforms, flows, and social interactions, because the consumer experience is easily infinitely magnified in this area and given the maximum possible implementation. In terms of technology, the best support is in place, and Kangde's new naked-eye 3D technology just does.
In fact, with the dual support of market and technology, we can fully foresee that in the near future, naked-eye 3D technology will be applied to more display scenarios, and through the Internet big data, naked-eye 3D technology is bound to These industries are undergoing new integrations. Continuing the previous topic, Kangde's new naked-eye 3D technology forced the industrial upgrading of display content production on the content side, application side and technology side. How do new industries survive, how to stand and how to develop, all of which are not separated. Open the power of naked eye 3D technology. In the Internet age, this power is more in the form of integration, rather than a single feature. For example, Kangdexin and Dongfang Vision, founded by Guangdong, are the first 3D content operation platform in China. The main business is to aggregate 3D video, 3D games, 3D content and 2D to 3D services, and fully absorb the traditional display industry and naked eye 3D. The complementary advantages of technology and the maximum release of commercial realization.
Policy dividend or the greatest opportunity for future development
At present, the official has paid great attention to the naked eye 3D. Deputy Director Qiao Yueshan of the Ministry of Industry and Information Technology of the Ministry of Industry and Information Technology said in an interview with the media that the naked eye 3D was included in the “13th Five-Year National Strategic Emerging Industry Development Plan†for the naked eye 3D industry. The development is iconic and an important achievement of the Ministry of Industry and Information Technology and related manufacturers. The naked-eye 3D technology restores nature and brings a beautiful visual experience to human beings. It is an important direction for consumer electronics. The Ministry of Industry and Information Technology is willing to actively support various manufacturers to jointly promote the development and application of naked-eye 3D technology and help the revitalization of China's consumer electronics industry.
This direct policy orientation and preferential promotion is undoubtedly a great encouragement to the naked-eye 3D technology that is poised for growth. It also injects a powerful agent into the capital market in the wait-and-see. The Chinese display industry is expected to regain attention and Favor.
Wei Zhe, the former executive vice president of Alibaba Group, once said that it is not good (new technology) that the user and consumer experience and efficiency cannot be doubled (new technology). The decline of Nokia fully demonstrates that many giants are aware of the application of new technologies. The naked-eye 3D technology that has doubled the user's perception experience, in this wave of visual revolution, the impact on mobile phones, TV, movies and other display fields is also so huge, large-scale reshuffle is inevitable. Of course, the market share of naked-eye 3D in mobile phones and TVs after shuffling will be even greater, indicating that the industry may be welcoming Dazhi after the chaos.
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