Nowadays, the competition in the television industry cannot be described with enthusiasm. I don't know if you have any experience of releasing products in a movie theater. For the first time, the author is the first time, and this company still started from traditional TV. Yes, it was Changhong, who has been deeply involved in the industry for more than 40 years. Held a new spring conference at the Beijing CBD Wanda IMAX Theater and launched the first CHiQ TV Q3T equipped with a UMAX cinema system. The product uses seamless bending technology and supports robot plating. Integrated rear cover, high strength, light weight. It also covers 43/50/55/60/65/75 in size and exposes IMAX movie technology.
As early as January of this year's CES in the United States, Changhong exhibited HDR+ TVs that received extensive attention from the industry. HDR high dynamic display also became the main display technology for mainstream TV companies in 2016. The latest release of CHiQ TV Q3T by Changhong can be said to maximize the HDR display technology.
According to Su Zihuan, general manager of Changhong Multimedia Industry Company, Q3T continued many excellent qualities of CHiQ TV, and achieved a perfect combination of HDR high-dynamic display technology and DTS double-decoding sound system, and also set up an HDR film special zone with a comparable viewing effect. IMAX experience.
The technology industry has always been recognized within the television industry: the quality of the TV picture is good or bad, the most critical factor is the screen, and the most critical screen is the backlight. According to the conference site information, Q3T series TV adopts original AAA 4K display screen, and the screen display adopts matrix light control technology to achieve 200 light control areas, accurately distinguish the black and white screens of the television, and make the black and white color of the picture quality more obvious. At the same time, Changhong's unique color-based real-color technology faithfully presents nature's rich colors on TV screens without any deviation.
It is worth mentioning that the live experience link is equipped with a Q3T TV with advanced DTS cinematic sound processing technology, which can really make people feel the theater-like sounding line.
CHiQ Voice Breakthrough Interaction
Not long ago, Google Robot Alpha Dog and South Korean chess player Li Shishi had a man-machine battle to win over humans with machines and push artificial intelligence to the social hotspot.
From this we can see that machine intelligence has grown to an unprecedented level, and as the core of the smart TV function, voice interaction has shown a new face after four years of application growth. In the television industry, Changhong first developed and applied artificial intelligence level voice interaction. The response time of new Q3T TV voice instructions evolved to milliseconds, and the accuracy of voice recognition reached more than 98%.
In terms of specific controls, Q3T TV has achieved full-coverage of intelligent interactions such as voice switching, voice and brightness adjustment, network video precision search, and viewing video process control.
Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, said that the essence of innovation in color TV technology lies in the promotion of audio and video and the ease of interaction. The essence of television products regressing to audio and video is a constant theme, and convenient interaction will grow along with artificial intelligence.
UMAX Cinema Area Difference Content
Prior to the release of Changhong TV 2016 new products, Changhong and Micro Finance voted to view the big data and jointly released the 2015 China Film Consumption Behavior Report. According to statistics, at the current stage, the omni-channel viewing of cinemas, televisions, and online platforms has opened up. The percentage of on-demand viewings of movies on smart TVs is 39% higher than TV shows and variety shows. Watching movies at home has become a popular trend.
According to the survey, the videos that can be seen on the smart TV are synchronized or delayed with the theaters, and some movies are even being shown on the cinema in advance, such as Saint Seiya, former destinations, LEGO movies, and imitation games. Compared with movie theaters, watching movies on home TVs is cheaper and easier to watch. If you have a TV with excellent audio quality and excellent performance, it will be better, and Changhong CHiQ TV Q3T is born for this.
The first UMAX viewing area launched by Changhong was carried on the Q3T new product. It was jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources with updated and timely quality are available for users to choose.
According to reports, the "Hongchuangjin" system, which was launched in November 2015, is supported by Penguin TV, allowing users to earn points and prizes while watching TV, thus allowing traditional consumer behaviors to become profitable. As of now, the number of participants is close to more than 4 million. You can earn money each time you turn on your TV, and at any time carry out user-interaction draws such as cash bonuses, televisions, and air conditioners.
Hardware and software combined with a comprehensive layout
In addition to this Q3T equipped with a UMAX cinema system, the site also showcased the G3 (50/55/60/75 inch), the naked-eye 3D display, the new OLED Q3A (55/60 inch), and the curved TV E9600 (43/55å‹), of which the 43-inch curved TV is the first in the industry. The G3 is Changhong's newly launched online high-end series in 2016. It is equipped with a 4-core A53 high-end 4K chip and a Mali-T860 high-performance GPU capable of directly displaying HDR movies in the H.265 format. The UMAX theater system is also built-in, opening up the UMAX area covering HDR film and TV, 4K film and television as one, using high and low bass suspension sound design, through the new sound effect post-processing technology effectively comparable to DTS cinema effects. The same artificial intelligence voice, voice channel change, volume adjustment, on-demand, setting system, etc., all can be a key to control.
It is not difficult to see from the Changhong Spring New Product Launch Conference that Changhong is professional and motivated in the TV field. There are also new products released from the live show, involving OLEDs, LEDs, laser displays, commercial displays, etc., and technologies such as AR/VR have been strategically followed. It can be seen that Changhong has done a good job in hardware and software. Overall layout. The next step is the in-depth cooperation with Penguin TV, so as to revitalize the entire user activity. As a traditional TV maker, today is learning to use the essence of the Internet industry, and its next move is believed to be even more exciting.
HDR+DTS Shock Picture
As early as January of this year's CES in the United States, Changhong exhibited HDR+ TVs that received extensive attention from the industry. HDR high dynamic display also became the main display technology for mainstream TV companies in 2016. The latest release of CHiQ TV Q3T by Changhong can be said to maximize the HDR display technology.
According to Su Zihuan, general manager of Changhong Multimedia Industry Company, Q3T continued many excellent qualities of CHiQ TV, and achieved a perfect combination of HDR high-dynamic display technology and DTS double-decoding sound system, and also set up an HDR film special zone with a comparable viewing effect. IMAX experience.
The technology industry has always been recognized within the television industry: the quality of the TV picture is good or bad, the most critical factor is the screen, and the most critical screen is the backlight. According to the conference site information, Q3T series TV adopts original AAA 4K display screen, and the screen display adopts matrix light control technology to achieve 200 light control areas, accurately distinguish the black and white screens of the television, and make the black and white color of the picture quality more obvious. At the same time, Changhong's unique color-based real-color technology faithfully presents nature's rich colors on TV screens without any deviation.
It is worth mentioning that the live experience link is equipped with a Q3T TV with advanced DTS cinematic sound processing technology, which can really make people feel the theater-like sounding line.
CHiQ Voice Breakthrough Interaction
Not long ago, Google Robot Alpha Dog and South Korean chess player Li Shishi had a man-machine battle to win over humans with machines and push artificial intelligence to the social hotspot.
From this we can see that machine intelligence has grown to an unprecedented level, and as the core of the smart TV function, voice interaction has shown a new face after four years of application growth. In the television industry, Changhong first developed and applied artificial intelligence level voice interaction. The response time of new Q3T TV voice instructions evolved to milliseconds, and the accuracy of voice recognition reached more than 98%.
In terms of specific controls, Q3T TV has achieved full-coverage of intelligent interactions such as voice switching, voice and brightness adjustment, network video precision search, and viewing video process control.
Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, said that the essence of innovation in color TV technology lies in the promotion of audio and video and the ease of interaction. The essence of television products regressing to audio and video is a constant theme, and convenient interaction will grow along with artificial intelligence.
UMAX Cinema Area Difference Content
Prior to the release of Changhong TV 2016 new products, Changhong and Micro Finance voted to view the big data and jointly released the 2015 China Film Consumption Behavior Report. According to statistics, at the current stage, the omni-channel viewing of cinemas, televisions, and online platforms has opened up. The percentage of on-demand viewings of movies on smart TVs is 39% higher than TV shows and variety shows. Watching movies at home has become a popular trend.
According to the survey, the videos that can be seen on the smart TV are synchronized or delayed with the theaters, and some movies are even being shown on the cinema in advance, such as Saint Seiya, former destinations, LEGO movies, and imitation games. Compared with movie theaters, watching movies on home TVs is cheaper and easier to watch. If you have a TV with excellent audio quality and excellent performance, it will be better, and Changhong CHiQ TV Q3T is born for this.
The first UMAX viewing area launched by Changhong was carried on the Q3T new product. It was jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources with updated and timely quality are available for users to choose.
According to reports, the "Hongchuangjin" system, which was launched in November 2015, is supported by Penguin TV, allowing users to earn points and prizes while watching TV, thus allowing traditional consumer behaviors to become profitable. As of now, the number of participants is close to more than 4 million. You can earn money each time you turn on your TV, and at any time carry out user-interaction draws such as cash bonuses, televisions, and air conditioners.
Hardware and software combined with a comprehensive layout
In addition to this Q3T equipped with a UMAX cinema system, the site also showcased the G3 (50/55/60/75 inch), the naked-eye 3D display, the new OLED Q3A (55/60 inch), and the curved TV E9600 (43/55å‹), of which the 43-inch curved TV is the first in the industry. The G3 is Changhong's newly launched online high-end series in 2016. It is equipped with a 4-core A53 high-end 4K chip and a Mali-T860 high-performance GPU capable of directly displaying HDR movies in the H.265 format. The UMAX theater system is also built-in, opening up the UMAX area covering HDR film and TV, 4K film and television as one, using high and low bass suspension sound design, through the new sound effect post-processing technology effectively comparable to DTS cinema effects. The same artificial intelligence voice, voice channel change, volume adjustment, on-demand, setting system, etc., all can be a key to control.
It is not difficult to see from the Changhong Spring New Product Launch Conference that Changhong is professional and motivated in the TV field. There are also new products released from the live show, involving OLEDs, LEDs, laser displays, commercial displays, etc., and technologies such as AR/VR have been strategically followed. It can be seen that Changhong has done a good job in hardware and software. Overall layout. The next step is the in-depth cooperation with Penguin TV, so as to revitalize the entire user activity. As a traditional TV maker, today is learning to use the essence of the Internet industry, and its next move is believed to be even more exciting.
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