The May 1st warfare report came out and the mid-to-high end market has become a highlight of many people's attention.
According to data from Yikang, during the "May 1st" period (4.25-5.1), the mid-to-high end of the TV market is buzzing with warmth, and 4K TVs, ultra-thin TVs, curved TVs, and Quantum-dot TVs have ushered in a new period of growth. Among them, the retail penetration rate of the high-end market, consisting of 55-inch and larger screens, 4K, and curved surfaces, reached 66.6%, and the penetration rate of retail sales was as high as 86.4%. Compared with previous years, there was a major breakthrough. Market observers pointed out that consumer demand has become increasingly high this year, and consumers have shifted from simply pursuing low prices to pursuing high-tech and high-quality.
What is particularly noteworthy is that, unlike the traditional Japanese and Korean brands that are driving the mid- to high-end market, this year's May 1st shows an important trend. Chinese brands are replacing Japan and South Korea and become the new engine in the mid-to-high end market. The performance of TCL was the most impressive. With the 2016 flagship masterpiece QUHD TV Quantum Dot TV, the sales of TCL high-end products all the way up, squeezing the strongest product storm in the market.
It is understood that during the May Day period, the sales volume of curved TVs has steadily increased. Its market retail penetration rate is as high as 8.6%, of which the share of TCL's curved TV retail volume reaches 26.6%, which means that for each sale of four curved TVs, there is one. TCL, the speed of development is unstoppable; and QUHD TV Quantum-dot TV is also well-matched, setting off an upsurge of purchase across the country.
Quantum dots and curved TVs become market "tipping points"
In 2016, the television industry began to slump. In January-February, the TV market accumulated sales of 9.91 million units, a decrease of 0.4%. The growth rate of the TV market in the first quarter was extremely slow. The retail sales volume was 12.44 million units, a slight increase of 3.0% year-on-year. “The overall economy of the TV industry still faces significant downward pressure, but the high-end TV market has been in a trend of contrarian growth since last year.†Insiders said that the high-end market will become a key development field for the TV industry to reverse the market downturn.
Then, how should TV companies find the "power point" in the mid-to-high end market? Recently, when General Secretary Xi Jinping visited the Advanced Technology Research Institute of the China University of Science and Technology, he proposed that "we must rely on innovation to continuously increase our innovation content and upgrade our country's industries to the mid-to-high end." The television industry undoubtedly took the lead in setting the standards, especially TCL, and made QUUV TV quantum dot TV powerful breakthroughs in the mid-to-high-end market barriers.
“QUHD TV is a truly high-end product with unique competitiveness in the industry, which has filled the lack of Chinese brands in the high-end market.†Market observers believe that good products dare to face the challenges of the market, and the performance of QUHD TV in May is undoubtedly It proved its unstoppable product strength.
It is understood that QUHD TV relying on Yue Cai QD display materials, color gamut up to 110%, more than 10% increase than OLED, more than ordinary LED 72% level, the user will be brought into a new "vision." At the same time, QUHD TV also incorporates TCL's exclusive and patented “brilliant quality image processing engine†technology, which improves image quality in terms of color gamut, brightness, stability, etc., making the screen more realistic and natural, and achieving a historic change in the quality experience. .
The use of full ecological HDR technology and top-level charm black crystal screens achieves a high level of image quality and effectively reduces 90% of ambient light reflections. The contrast is improved by 10 times, and the picture quality is clearer and the colors are more vivid. High-end consumer demand.
“After May Day, major events such as the European Cup, the Olympic Games, and the World Cup qualifiers took place alternately, and many consumers purchased television for battle. Naturally, the requirements for products are higher than ever before.†Observers pointed out that sports events are fierce and fast. It is said that only QUHD TV, a product with an epoch-making improvement in picture quality, can meet demanding demands, and the May 1 victory is more justified.
The TCL set off another wave of technology, non-curved TV is none other than. At present, the technology of curved television has been very mature. Compared with flat screens, curved screens are more in line with the human eye structure, which can better eliminate visual distortion at the edges of the screen and create a natural and comfortable look and feel that is more attractive to users.
In particular, the curved TV camp created by TCL was the first to integrate quantum dot surfaces, ultra-thin surfaces, HDR surfaces, etc., and created the largest arc curvature of 4000R so far, and achieved a breakthrough in the same curvature as the eyeball. Reproduce the sensation on the spot and shape the beauty of the scene, so that China TV has achieved a hierarchical breakthrough in visual experience.
Pointing consumer pain points into key points for market growth
According to the China News Agency, mid-to-high-end outbound tourism on the May Day holiday has gained momentum. Bookings in Europe increased by 91% year-on-year, and the United States increased by 85%. At the same time, people spared no effort to buy rice cookers, toilet lids, and domestic brands. Why is the current Chinese consumer market causing this embarrassment? It is because the company as the supply side can not meet the needs of the consumer side.
During the May 1st period, the high-end market in the TV industry, especially TCL's surface and QUHD TV QD TVs, could achieve a trend of contrarian growth. A very important reason is that the high-end TV categories incorporating cutting-edge technologies have hit consumer pain points. , With hard power to meet their longing for high-tech products. This has inspired the fiercely competitive TV industry: based on the mid-to-high-end market, breaking the pain point of consumers can enable TV companies to take the initiative in the wave of the new normal.
"As China's economy changes, there will be more and more middle-income groups. People's demand for mid-to-high-end markets will naturally increase. The integration of high-tech, personalized, and fashionable products will surely become the mainstream of consumption. “Observers in the industry have stated that quantum dot technology can handle TV's multifaceted experience in brightness, color purity, contrast, and core picture quality.
As Professor Peng Xiaogang, one of the world’s top nanomaterials scientists and the National Thousand Talents Planner, said, quantum dots are the best luminescent materials that humans have discovered so far and still represent the future of television technology. The TCL's QUHD TV Quantum TV can become the biggest winner in the May Day market, and it has taken shape.
“Before buying TV, we generally consider foreign brands first, but after comparing multiple brands in the store, we still chose TCL's QUHD TV.†Some users said that QUHD TV QD TV has a great sense of technology, but also in terms of sound quality. The display effect of the screen is very good, the overall level is no less than foreign brands, fully meet their own demand for high-tech television.
"QUHD TV has reversed the industry and market perception of Quantum TV, and has driven the high-end market to move up," said an observer. In fact, QDTV has been at the heart of the industry since its release. However, compared with the wait-and-see attitude of the industry in the past two years, it was only after the release of QUHD TV in 2016 by TCL that the world’s largest number of quantum dot technology booms began. Now that Wuyi has finally ushered in a new round of growth, this shows that Quantum TV is gradually gaining recognition in the industry.
Wuyi is a signal that it strongly predicts that quantum dot TV will win the competition in the next generation of high-end television. It can be said that TCL has opened the door to China's mid- to high-end market, and it has actually used practical actions to point the way for the mid-to-high-end transformation and development of Chinese TV companies.
Authoritative media have pointed out that the profits of Sony in the last century exceeded the total profits of all TV companies in China. Now, from a global perspective, companies with the highest net TV profit rate in China can reach 5% to 7%, which is about 3% higher than that of Japanese and Korean companies.
“Changing the traditional strategies of the past and focusing on the middle and high-end markets will allow Chinese companies to have greater power in the global television industry.†Industry experts believe that Chinese companies headed by TCL will break the mid-to-high end market and make China’s TV industry as a whole. The development has brought far-reaching enlightenment significance - to the high-end market as the core, direct consumer pain point, will become the Chinese TV companies to achieve a contrarian growth, and even change the status of Chinese brands in the world a key springboard. "The future global high-end market will no longer be the top four of the US, Japan and the US and Europe, and Chinese brands will make a stronger voice."
According to data from Yikang, during the "May 1st" period (4.25-5.1), the mid-to-high end of the TV market is buzzing with warmth, and 4K TVs, ultra-thin TVs, curved TVs, and Quantum-dot TVs have ushered in a new period of growth. Among them, the retail penetration rate of the high-end market, consisting of 55-inch and larger screens, 4K, and curved surfaces, reached 66.6%, and the penetration rate of retail sales was as high as 86.4%. Compared with previous years, there was a major breakthrough. Market observers pointed out that consumer demand has become increasingly high this year, and consumers have shifted from simply pursuing low prices to pursuing high-tech and high-quality.
What is particularly noteworthy is that, unlike the traditional Japanese and Korean brands that are driving the mid- to high-end market, this year's May 1st shows an important trend. Chinese brands are replacing Japan and South Korea and become the new engine in the mid-to-high end market. The performance of TCL was the most impressive. With the 2016 flagship masterpiece QUHD TV Quantum Dot TV, the sales of TCL high-end products all the way up, squeezing the strongest product storm in the market.
It is understood that during the May Day period, the sales volume of curved TVs has steadily increased. Its market retail penetration rate is as high as 8.6%, of which the share of TCL's curved TV retail volume reaches 26.6%, which means that for each sale of four curved TVs, there is one. TCL, the speed of development is unstoppable; and QUHD TV Quantum-dot TV is also well-matched, setting off an upsurge of purchase across the country.
Quantum dots and curved TVs become market "tipping points"
In 2016, the television industry began to slump. In January-February, the TV market accumulated sales of 9.91 million units, a decrease of 0.4%. The growth rate of the TV market in the first quarter was extremely slow. The retail sales volume was 12.44 million units, a slight increase of 3.0% year-on-year. “The overall economy of the TV industry still faces significant downward pressure, but the high-end TV market has been in a trend of contrarian growth since last year.†Insiders said that the high-end market will become a key development field for the TV industry to reverse the market downturn.
Then, how should TV companies find the "power point" in the mid-to-high end market? Recently, when General Secretary Xi Jinping visited the Advanced Technology Research Institute of the China University of Science and Technology, he proposed that "we must rely on innovation to continuously increase our innovation content and upgrade our country's industries to the mid-to-high end." The television industry undoubtedly took the lead in setting the standards, especially TCL, and made QUUV TV quantum dot TV powerful breakthroughs in the mid-to-high-end market barriers.
“QUHD TV is a truly high-end product with unique competitiveness in the industry, which has filled the lack of Chinese brands in the high-end market.†Market observers believe that good products dare to face the challenges of the market, and the performance of QUHD TV in May is undoubtedly It proved its unstoppable product strength.
It is understood that QUHD TV relying on Yue Cai QD display materials, color gamut up to 110%, more than 10% increase than OLED, more than ordinary LED 72% level, the user will be brought into a new "vision." At the same time, QUHD TV also incorporates TCL's exclusive and patented “brilliant quality image processing engine†technology, which improves image quality in terms of color gamut, brightness, stability, etc., making the screen more realistic and natural, and achieving a historic change in the quality experience. .
The use of full ecological HDR technology and top-level charm black crystal screens achieves a high level of image quality and effectively reduces 90% of ambient light reflections. The contrast is improved by 10 times, and the picture quality is clearer and the colors are more vivid. High-end consumer demand.
“After May Day, major events such as the European Cup, the Olympic Games, and the World Cup qualifiers took place alternately, and many consumers purchased television for battle. Naturally, the requirements for products are higher than ever before.†Observers pointed out that sports events are fierce and fast. It is said that only QUHD TV, a product with an epoch-making improvement in picture quality, can meet demanding demands, and the May 1 victory is more justified.
The TCL set off another wave of technology, non-curved TV is none other than. At present, the technology of curved television has been very mature. Compared with flat screens, curved screens are more in line with the human eye structure, which can better eliminate visual distortion at the edges of the screen and create a natural and comfortable look and feel that is more attractive to users.
In particular, the curved TV camp created by TCL was the first to integrate quantum dot surfaces, ultra-thin surfaces, HDR surfaces, etc., and created the largest arc curvature of 4000R so far, and achieved a breakthrough in the same curvature as the eyeball. Reproduce the sensation on the spot and shape the beauty of the scene, so that China TV has achieved a hierarchical breakthrough in visual experience.
Pointing consumer pain points into key points for market growth
According to the China News Agency, mid-to-high-end outbound tourism on the May Day holiday has gained momentum. Bookings in Europe increased by 91% year-on-year, and the United States increased by 85%. At the same time, people spared no effort to buy rice cookers, toilet lids, and domestic brands. Why is the current Chinese consumer market causing this embarrassment? It is because the company as the supply side can not meet the needs of the consumer side.
During the May 1st period, the high-end market in the TV industry, especially TCL's surface and QUHD TV QD TVs, could achieve a trend of contrarian growth. A very important reason is that the high-end TV categories incorporating cutting-edge technologies have hit consumer pain points. , With hard power to meet their longing for high-tech products. This has inspired the fiercely competitive TV industry: based on the mid-to-high-end market, breaking the pain point of consumers can enable TV companies to take the initiative in the wave of the new normal.
"As China's economy changes, there will be more and more middle-income groups. People's demand for mid-to-high-end markets will naturally increase. The integration of high-tech, personalized, and fashionable products will surely become the mainstream of consumption. “Observers in the industry have stated that quantum dot technology can handle TV's multifaceted experience in brightness, color purity, contrast, and core picture quality.
As Professor Peng Xiaogang, one of the world’s top nanomaterials scientists and the National Thousand Talents Planner, said, quantum dots are the best luminescent materials that humans have discovered so far and still represent the future of television technology. The TCL's QUHD TV Quantum TV can become the biggest winner in the May Day market, and it has taken shape.
“Before buying TV, we generally consider foreign brands first, but after comparing multiple brands in the store, we still chose TCL's QUHD TV.†Some users said that QUHD TV QD TV has a great sense of technology, but also in terms of sound quality. The display effect of the screen is very good, the overall level is no less than foreign brands, fully meet their own demand for high-tech television.
"QUHD TV has reversed the industry and market perception of Quantum TV, and has driven the high-end market to move up," said an observer. In fact, QDTV has been at the heart of the industry since its release. However, compared with the wait-and-see attitude of the industry in the past two years, it was only after the release of QUHD TV in 2016 by TCL that the world’s largest number of quantum dot technology booms began. Now that Wuyi has finally ushered in a new round of growth, this shows that Quantum TV is gradually gaining recognition in the industry.
Wuyi is a signal that it strongly predicts that quantum dot TV will win the competition in the next generation of high-end television. It can be said that TCL has opened the door to China's mid- to high-end market, and it has actually used practical actions to point the way for the mid-to-high-end transformation and development of Chinese TV companies.
Authoritative media have pointed out that the profits of Sony in the last century exceeded the total profits of all TV companies in China. Now, from a global perspective, companies with the highest net TV profit rate in China can reach 5% to 7%, which is about 3% higher than that of Japanese and Korean companies.
“Changing the traditional strategies of the past and focusing on the middle and high-end markets will allow Chinese companies to have greater power in the global television industry.†Industry experts believe that Chinese companies headed by TCL will break the mid-to-high end market and make China’s TV industry as a whole. The development has brought far-reaching enlightenment significance - to the high-end market as the core, direct consumer pain point, will become the Chinese TV companies to achieve a contrarian growth, and even change the status of Chinese brands in the world a key springboard. "The future global high-end market will no longer be the top four of the US, Japan and the US and Europe, and Chinese brands will make a stronger voice."
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