Although the major manufacturers are struggling to promote sales, the sales of the domestic color TV market this year still cannot escape the environmental impact. According to the monitoring data of Aowei Cloud Network, the sales volume of the domestic color TV market during the 11th promotion period decreased by 15.6% year-on-year to 2.92 million units. At the same time, sales decreased by 11.9% year-on-year to 11.8 billion yuan. 
However, in a weak trend, OLED TVs with a high degree of concern are in defiance. According to data from China Yikang, during the Golden Week period, OLED TV sales were 4967 units, sales were 81.97 million yuan, and over 200% year-on-year. growth of. However, the entire OLED camp is still not as good as the rest of the Hisense family that plays ULED TV. According to the data, Hisense ULED TV sold 170,350 units during the Golden Week and achieved sales of RMB 136 million, a year-on-year increase of 71.5%.
With no volume of audio sales, the OLED market started slowly. OLED has always been the king of the television market, and it has long been dubbed the "next generation display technology." With Sony's introduction of the high-end OLED TV A1 and Apple's iPhone X with OLED screens, discussions on OLEDs have never stopped. However, the high volume of sound is in stark contrast to dismal sales, which also proves that the market for voting with RMB is far more rational than using the keyboard.
The reason that hinders the popularity of OLEDs is, on the surface, the price. However, what is reflected in the price is that the entire OLED industry is not yet mature. It is also doomed that OLED TVs can only take the high-end route. Skyworth, Changhong, Philips and other brands of OLED TVs, even during the 11 promotional period, the price is also more than 10,000 yuan, the higher end of the Sony OLED TV's average price remained at 30,000 yuan or more, is the same size LCD TV 2 -3 times. Excessive prices have an inhibitory effect on consumers' enthusiasm for purchasing OLED TVs. In particular, during the promotional season of the 11th, many brands of mass products compete on the same platform, and consumers are more sensitive to price than usual. Although domestic brands subsidize “price changeâ€, they still cannot compensate for the overall weakness of the supply chain.
There is a causal relationship between high prices and insufficient production capacity of OLED panels. Taking LGD, a major supplier of OLED TV panels, as an example, it produces more than 100,000 OLED panels per month. Its production capacity will be between 1.5 million and 1.8 million in 2017, and it is expected to expand to 3 million in 2018 and further expand to 2020. 6 million pieces. However, this capacity still can not meet the market demand, because according to market data, the total annual sales volume of the global color TV reaches 250 million units. The issue of production capacity is not resolved on the first day, and prices are always an insurmountable gap for OLED TVs.
With the majority of the mainstream players, it is still difficult for ULED to instigate any company that occupies a dominant position in the market, and it will certainly grasp the mainstream products. The same is true of the television market.
At present, the 55-inch and 65-inch color TVs are the main sales force in the TV market. In the 41st week of the data, the total sales of 55-inch and 65-inch color TVs accounted for 35.8% and 19.5% respectively. Among them, Hisense’s share is exclusive of 19.8% and 38.4%, far exceeding that of other manufacturers. What is even more commendable is that on behalf of the high-end series of Hisense, the sales volume and sales volume of ULED TVs with larger profit margins have increased by more than 70% year-on-year. This reflects that in the context of the upgrading of Hisense, Hisense has not only stabilized its "quantity" but also enhanced its "quality", reflecting the company's continued healthy development.
In contrast, OLED, in the 55-inch market, OLED TV sales share of 2.18%, while ULED TV sales share reached 6.06%. From the sales data, ULED TV is more than three times the sales of OLED TVs, firmly grasping the share of the mainstream market.
Technology continues to develop, but also to focus on the user experience In addition to the lack of capacity, the decline in sales of OLED TVs and consumer choice concerns are also related. The problems that have plagued OLEDs, such as burn-in screens, afterimages, and short lifespans, are still difficult to wield in the hearts of consumers. Although the technical progress of OLED is obvious to all, and many problems are solved step by step, there is still a relatively high technical threshold. Except for several upstream companies, many complete machine manufacturers lack control and core technologies.
These problems no longer exist for the mature LCD industry, but also allow manufacturers to focus on improving the user experience of picture quality and sound quality. Taking the Hisense 7 Series ULED TV NU7700 influence series as an example, the pioneering “Air Sound Field†technology brought a revolutionary bass experience on the basis of ultra-thin TVs and subverted 60 years of TV audio history. Hisense 11 achieved results thanks to the intensive new product release in the first half of the year. The laser TVs of Celestial, Scorpio, 7700, and 88-inch have improved the display performance.
Into October, 2017 also reached the last quarter, then the focus of the various manufacturers will focus on the dual 11 double 12 online channels. Judging from the large-scale price war that has not emerged in the 11th, the TV market is facing rationality and sales pressure is also known. Aiming at the high-end large-screen route is still the focus of various future continuous efforts.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
With no volume of audio sales, the OLED market started slowly. OLED has always been the king of the television market, and it has long been dubbed the "next generation display technology." With Sony's introduction of the high-end OLED TV A1 and Apple's iPhone X with OLED screens, discussions on OLEDs have never stopped. However, the high volume of sound is in stark contrast to dismal sales, which also proves that the market for voting with RMB is far more rational than using the keyboard.
The reason that hinders the popularity of OLEDs is, on the surface, the price. However, what is reflected in the price is that the entire OLED industry is not yet mature. It is also doomed that OLED TVs can only take the high-end route. Skyworth, Changhong, Philips and other brands of OLED TVs, even during the 11 promotional period, the price is also more than 10,000 yuan, the higher end of the Sony OLED TV's average price remained at 30,000 yuan or more, is the same size LCD TV 2 -3 times. Excessive prices have an inhibitory effect on consumers' enthusiasm for purchasing OLED TVs. In particular, during the promotional season of the 11th, many brands of mass products compete on the same platform, and consumers are more sensitive to price than usual. Although domestic brands subsidize “price changeâ€, they still cannot compensate for the overall weakness of the supply chain.
With the majority of the mainstream players, it is still difficult for ULED to instigate any company that occupies a dominant position in the market, and it will certainly grasp the mainstream products. The same is true of the television market.
At present, the 55-inch and 65-inch color TVs are the main sales force in the TV market. In the 41st week of the data, the total sales of 55-inch and 65-inch color TVs accounted for 35.8% and 19.5% respectively. Among them, Hisense’s share is exclusive of 19.8% and 38.4%, far exceeding that of other manufacturers. What is even more commendable is that on behalf of the high-end series of Hisense, the sales volume and sales volume of ULED TVs with larger profit margins have increased by more than 70% year-on-year. This reflects that in the context of the upgrading of Hisense, Hisense has not only stabilized its "quantity" but also enhanced its "quality", reflecting the company's continued healthy development.
Technology continues to develop, but also to focus on the user experience In addition to the lack of capacity, the decline in sales of OLED TVs and consumer choice concerns are also related. The problems that have plagued OLEDs, such as burn-in screens, afterimages, and short lifespans, are still difficult to wield in the hearts of consumers. Although the technical progress of OLED is obvious to all, and many problems are solved step by step, there is still a relatively high technical threshold. Except for several upstream companies, many complete machine manufacturers lack control and core technologies.
Into October, 2017 also reached the last quarter, then the focus of the various manufacturers will focus on the dual 11 double 12 online channels. Judging from the large-scale price war that has not emerged in the 11th, the TV market is facing rationality and sales pressure is also known. Aiming at the high-end large-screen route is still the focus of various future continuous efforts.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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