Will smart phones replace personal computers? In recent years, this topic has repeatedly led to industry discussions.
One reality is that smart phones are no longer just a communication tool, but are the most common information processing devices in people's lives. From the use of habits and scope of application, smart phones have become a new choice for people to expand their own information processing capabilities. Correspondingly, global PC shipments continued to decline. According to the latest data released by Gartner Consulting of the United States, global PC shipments have declined for 12 consecutive quarters.
Why does the personal computer market continue to suffer? In the current explosive development of mobile devices, can personal computers once again usher in the spring of development?
“Most of the facades of the Antarctic Computer City have been converted into catering and department stores. The facade of selling computers has been sold to beancurd. Only one quarter of the merchants are still operating digital products.†Ms. Zheng, Hongshan District, Wuhan City, Hubei Province, is a long-term Responsible for the management staff of the Antarctic Computer City, according to her introduction, there were about 200 households selling mobile computers, and now many of them are converted into catering businesses.
Recently, the news that "the computer facade has sold beancurd" has triggered a heated discussion on the Internet. In fact, not only is Computer City in Wuhan City, the global personal computer market has experienced a winter of sales.
According to estimates from Gartner Consulting of the United States, global PC shipments fell by 3.6% in the third quarter of 2017 to approximately 67 million units. According to Gartner's analysts, there are many factors that cause a continuous decline in PC shipments, but one important point is that the demand for PCs is no longer as high as it once was.
"Although there has been a modest increase in the personal computer market, the decrease in consumer demand has offset growth," said Gartner Chief Analyst Kitagawa Kiko. With the rapid development of smart phones, more and more users are moving from personal computers to mobile devices.
This point has also been verified in the Chinese market. "Notebooks and desktops are now not hot electronic products. Mobile phones and tablet computers are the mainstream." A merchant in Wuhan Antarctica Computer City stated that he now runs other peripheral products such as cameras and game discs in addition to operating computers. Sometimes these products bring even more profits than computers.
"The computer in my home was purchased five years ago. Now I don't need to use my computer to print anything except my homework." Liu Wei, a citizen of Jinan City, Shandong Province, said that the mobile phone is easy to carry, Alipay and WeChat make shopping convenient. , go out to the Internet. In addition, she believes that the computer replacement rate has been lower in recent years. Generally two or three thousand yuan a mobile phone, one or two will be able to change once. The computer costs at least four or five thousand yuan and the replacement cost is too high.
Market is expected to resume growthIn recent years, the rise of mobile phone market has occupied the computer industry, and smart phones have replaced personal computers in more and more aspects and fields. In many technology product malls, mobile phone sales and computer industry accounted for almost half of each, and mobile phone retail has a large share of computer shops.
There is a view in the industry that, as smartphones become the primary devices used by users, PCs will become an accessory of smartphones.
Similarly, some analysts believe that a large proportion of users in the market are still using personal computers five years ago and are far from meeting the production needs of emerging applications such as mobile office. "At present, there are about 500 million old computers that use at least 5 years or more. In the future, due to the replacement of old equipment by consumers and enterprises, global personal shipments are expected to remain stable and may even bring about new opportunities." Research of a consulting company Director Jay Zhou said.
It is undeniable that personal computers still play an important role in many areas and it is difficult to replace them with smart phones in the short term. Gartner believes that as more and more companies upgrade to computers equipped with Windows 10 systems, companies have once again started buying computers. The company expects that the overall personal market, including ultraportables, will remain stable in 2017 and will increase by 0.8% in 2018.
“There is a misconception that the world is mobile and totally dependent on smartphones. But our latest survey shows that, like smartphones, users also rely on desktops and tablets.†Gartner’s director of research, Rangit Atwal said that in reality many people still use desktops, laptops, and tablets to perform certain tasks, including reading, watching videos, and writing longer e-mails.
New technologies bring new opportunitiesIn view of the higher unit price of personal computer products, the personal computer market is still a market with an annual scale of trillions of yuan. According to industry insiders, the opportunity for the future personal computer market lies in the subdivided areas. Manufacturers must create distinctive products for different consumer groups and find different points of appeal for users.
"Ultraportability" will become a major growth point. Data shows that the “ultra-portable†market will become the highest revenue area in the next three years, reaching US$57.6 billion, and the profit margin is very impressive. Users are even more hopeful for a lighter, more portable mobile experience with strong productivity and personalized features. At the same time, adding artificial intelligence, biometric feature recognition technology for protecting user privacy and security, more natural touch and writing experience, and the like can allow users to easily obtain a more natural and reliable personalized computing experience.
This has become a growth point for the development of some personal computer brands. Dell recently released its latest series of thin and light notebooks, high-performance gaming equipment and ultra-wide curved display and other personal computer products. According to Wang Lijun, senior vice president of Dell's Consumer and Small Business Group in China, a real alternative to personal computers has not yet emerged. In the near future, personal computers will still dominate personal touch devices, and new technologies such as touch screens and virtual reality will continue to emerge. The emergence of this will provide new growth opportunities for personal computers. “The emergence of virtual reality technology is not a challenge for the personal computer but an opportunity. To meet the needs of the game and other consumers, consumers will turn to buy new computers equipped with virtual reality technology and accelerate the upgrading of personal computers.†Wang Lijun said.
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