Today, IDC released the third quarter smart wearable device sales forecast, Apple Watch (Apple Watch) under the impact of cheap smart bracelets simply did not fight back.
According to IDC, Apple Watch sales in the third quarter of this year plummeted 71% year-on-year, from 3.9 million in Q3 last year to 1.1 million this year. In the smart wearable device market, the top five vendors are Fitbit, Xiaomi, Garmin, Apple and Samsung. In addition to Apple, the sales of the other four vendors have grown steadily.
IDC wearable device sales forecast It is worth noting that, except for Apple, the sales force of these four manufacturers are all cheap smart bracelets, and their success is also based on their simple but practical functions. Apple Watch's bells and whistles are not subject to consumers. To be seen.
IDC analyst Ubrani said: "In the eyes of the outside world, this market is a smart watch, but the smart bracelet with the simple function has the upper hand. It seems that the single function is not a bad thing."
Apple Watch has seen a year-on-year decline in sales for two consecutive quarters. For the frustration of this smart watch in the market, IDC believes that the release of Apple Watch Series 2 at the end of September this year has intensified the decline in sales. However, what really makes users abandon Apple Watch is the aging and very unintuitive user interface of the first generation. Although the Apple Watch Series 2 has made great progress in all aspects, but in the case of the smart watch category gradually abandoned by users, Apple is still afraid to win in the competition.
The fourth quarter of this year will be critical for Apple Watch, and Apple needs to prove its strength during the holiday shopping season.
Cixi Xinke Electronic Technology Co., Ltd. , https://www.cxxinke.com