Internet TV is inseparable from concept guidance
Yesterday, Storm TV released the first 45-inch “VR+AR†Internet TV in Beijing, which is another upgrade after Storm TV released VR TV.
TV + Internet, so that the TV industry bustling, and now, again VR / AR, seems to repeatedly use new technologies to hang consumer appetites.
In fact, after the release of the first VR TV in the storm, who can be the first to release the first AR TV has always been concerned about, I did not expect Skyworth to be the first AR TV release, so that the traditional TV glory. The innovative application of new technologies has also enabled Skyworth's share price to rise up.
The Internet's masterpiece is a marketing hotspot, and this storm is not bad after LeTV. Of course, it is possible to take advantage of the Internet and bring in traditional industries to innovate. The storm seems to have been prepared.
As early as in the last new television conference, Fengfeng Group CEO Feng Xin briefly reviewed his entrepreneurial history and focused on the storm's "next 10 years." In the future strategy to support the storm, VR/AR is An important part, for this reason, the storm determined to be a VR device and become the best of China's VR equipment.
Looking at the future now, any innovative technologies are all connected, and they are pulling each other, including Internet TV. Feng Xin believes that by 2025, there will be 300 million Internet TVs in domestic families. TV will integrate social networking, games, shopping, etc., and become a home Internet application platform. "TV may be a screen that is ignored by the Internet giants," Feng Xin said. This is an opportunity for Storm TV.
The reference to the new concept is also reflected in the storm TVCEO Liu Yaoping. From the earlier "IPS Hard Screen" to "Rose Gold VR Super TV", Liu Yaoping said this time that Storm TV "redefined the viewing gold size for Chinese families."
Why is it 45?
We are familiar with 40-inch, 42-inch, 43-inch, 50-inch, and even larger TVs. Why did you publish 45?
Yao Yaoping believes that the introduction of 45-inch screens is more concerned with improving cutting efficiency and avoiding waste of resources. On the other hand, the launch of the 45-inch Internet TV means that for users, the viewing area increases and the experience increases.
"The 42-inch, 43-inch, and other non-standard sizes have low cutting efficiency, which will bring 4%-5% material loss to each LCD panel, and will cumulatively cost as much as 4.5 billion RMB in one year," said Liu Yaoping. Storm TV uses a 4K screen supported by Sharp's 10-generation line technology. Judging from the viewing effect, the 45-inch area is 26.67% more effective than the 40-inch area, and more than 8% more effective than the 43-inch viewing area, which is the size of an iPad Pro. The 3.3-meter viewing distance is more suitable for family life. Moreover, for the 4K screen, the user viewing experience will be better.
From the hardware point of view, the new storm TV will continue the "mainframe split upgrade" feature, to facilitate the user to achieve hardware upgrades by replacing the main box. In terms of design, Storm TV continues to lead the ultra-thin body.
VR TV, from Shantou to Content Ecology
It is not a bad thing for the television industry to introduce new technology concepts. However, it must be allowed to fall on the floor to allow users to feel the charm of new technologies. Otherwise, consumers will be bothered.
As a content-driven Internet TV, how to provide consumers with richer content is the key to getting consumers to pay for it.
On May 4th this year, Storm TV released the first VR TV, more from a conceptual level. Previously, Storm TV had cooperated with Twentieth Century Fox and released the X-Men TV. From the point of view of this conference, Storm TV and Paramount Pictures have reached an in-depth cooperation and named the new TV as “Superstorm TV 2 45X Star Trek Editionâ€.
It is reported that this release of the 45-inch VR TV Star Trek version is loaded with the AR function, through AR and 3D real-time rendering technology, virtual animation and real space can be integrated. The new products released this time can well support AR's interaction.
According to Liu Yaoping's demonstration at the scene, the elements of the picture book can be captured by the television camera to present AR effects on the television. In order to enrich the content ecology and truly play the value of AR TV, Storm TV will join hands with Baby English, Little Dragon Magic World, AR Magic Library and other APPs to create new AR ecological content.
In addition, in terms of more popular content, Stormwind TV covers the entire contents of Storm Media, iQIYI (Kiwi), and Oki. Each month, it has 30,000+ hours of new film updates and 20,000+ hours of exclusive content. 720°VR panorama content. This year, Stormwind Group and the international sports copyright giant MP & Silva reached a strategic cooperation, and launched a storm sports platform, TV-side sports content is also continuing to grow.
In terms of price, the Superstorm TV 2 45X Star Trek hardware price is 1999 yuan; Storm Super TV 2 45X Star Trek Standard Hardware price is 1799 yuan.
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