March 15th, Shanghai News - Social networks and self-media are reshaping the relationship between enterprises and users. Every successful company must have its own fan base. How to do this group's operation and service becomes a new challenge. . At the hard-to-see community SAAS system conference held on March 15th, Yunchuang officially launched a SAAS system for the electronics industry, which is dedicated to providing enterprises with new fan management and community operations tools to help Electronic industry companies can easily complete community establishment and management, conduct the drainage and management of fans and potential customers, build brand stickiness, and carry out continuous marketing.
“In the past history, many electronics industry companies have demonstrated the power of fan management and community operations, from the earliest use of BBS for technology sharing and development to the subsequent QQ group operations management, and now to the most popular WeChat group and Each self-media platform can initially meet some of the needs of enterprises, but these platforms still have shortcomings such as scattered functions, weak service capabilities, and difficult membership data precipitation. In the era of community operations 3.0, enterprises need one-stop operation tools. Provide independent data systems and applications, a variety of service resources, and support channel diversion and business realization." In the conference, Yunchuang hard-view marketing director Zhu Rongwei introduced, hard-core community SAAS system to "corporate community" As a core scenario, it provides a community operation system consisting of “multi-channel client + back-end operation systemâ€. “This system comes with multiple modular functions, including self-media, activities, training, Q&A, and subsequent upcoming launches. E-commerce, etc., assist enterprises in the accurate matching of operational resources through data collection, behavior monitoring, data mining, etc. We believe that corporate fans provide better information services."
According to reports, at present, China Quality Club, Zhishou School, Shenzhen Virtual Reality Industry Association and other users have tried this service, from membership training, news information, technology sharing, industry activities and other aspects to meet members, fans and Diversified needs of potential audiences. Zhu Rongwei introduced: "Our seed users have chosen to publish their relevant information in addition to their own systems, and also through the hard-hitting platform to more exposure, increase traffic and fan import. In addition, hard-core platform and individual users You can also choose to share some information directly and recommend and operate each other."
According to reports, as a technology-based enterprise that serves hardware innovation in the electronics industry, Yunchuang is adhering to the industry philosophy of “Smart Connect Hardware Innovationâ€, integrating technology media, learning and training, community management, and marketing resources. Small technology companies, hardware makers, large manufacturing companies, hardware engineers and other customers provide comprehensive services in the electronic hardware industry. At present, it has a number of basic functions such as information reporting, community operations, hard-view colleges, brand promotion, product solutions, investment incubation, etc.; Shenzhen, Beijing, Huizhou, Tianjin and other offline exhibition spaces and training bases; The investment concept of the fund investment approach forms an industrial cooperation win-win model, and establishes a hard-core fund. I hope that I can build an intermediate bridge connecting thousands of member service providers and millions of hardware engineers, integrate technology chain, industrial chain quality resources and marketing channels to make more contributions to industrial development.
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