Talking Cheng Peng on NDS Navigation

The successful development of NDS represents that NavInfo's new technology innovation capability has advanced from domestic to international leadership. The introduction of the NDS standard format provides a unified and standard interface for navigation map data and navigation system software, solving the long-standing problems in the industry.

The new BMW 5 Series and 7 Series were launched on the high-profile market at the end of September and were the first to launch the world’s first NDS navigation map data newly developed by NavInfo. This map format is a common map format that is currently being promoted by BMW, Volkswagen, and Daimler. It is reported that the only company that can provide navigation maps of NDS specifications at home is a new one of NavInfo. Some media have described the matter as “Naviglas’s new NDS invasion”. The article reads “It is worth noting that the other two major customers are Mercedes-Benz and Audi. Also European customers, I believe that NavInfo will never give up the chance to win the car navigation terminal."

Reporter: The new BMW 5 Series and 7 Series have a big bright spot. They all use the new NDS format navigation map data developed by NavInfo. The original intention of the new NavInfo NDS standard is:

Cheng Peng: At present, the world's major car manufacturers for the development of the car navigation system, established a number of different specifications of navigation map specifications, and even different models of the same brand can not interchange navigation map CD. This situation has brought huge costs to owners, depots, system developers, and data providers. The standard unification of navigational electronic maps is a world problem that needs urgent solution. How to form and whether it can form advanced technology and market accepted standards has become an important issue in the industry. NDS is short for Navigation Data Standards Association. Established in 2006, NavInfo is one of the first members of China to join the NDS Association. At present, NavInfo has hundreds of people engaged in NDS-related work in Europe and China. Develop NDS navigation electronic map products and/or provide NDS compilation services.

In September of this year, after several years of consultations, research and development, and improvements by several NDS members such as BMW, Alpine, and NavInfo, the first automotive product equipped with NDS standard format data, the world’s first to use the NDS standard format Passenger cars of data products come out. This is currently the first NDS standardization product in the world. It not only meets the demanding requirements of BMW and other international customers for navigation and map products, but also successfully passes the global evaluation of BMW. It also provides powerful commercial applications based on NDS format data in the future. Backstage support.

Reporter: What is the significance of the proposed NDS standard for NavInfo?

Cheng Peng: Its successful development has two levels of significance. From the perspective of NavInfo, first of all, on behalf of NavInfo, the new technology innovation capability has advanced from domestic to international leadership. The introduction of the NDS standard format provides a unified and standard interface for navigational map data and navigation system software, solving the long-standing problems in the industry; followed by increasing market share, NavInfo's technological breakthrough in NDS will promote global Customers are concentrated in companies with strong technological advantages. BMW is just the beginning and will cooperate with more European and American cars in the future.

From the user's point of view, NDS-sized navigation maps also bring many benefits. NDS enables navigation maps of various brands to become common parts on the same platform. Car owners can choose map brands according to their own needs and preferences. It is understood that at present there is only one new NavInfo NIV navigation map output capability.

Reporter: Is it difficult to promote the NDS standard in China?

Cheng Peng: There is a certain gap between China's standardization and its international counterparts. The major vehicle-mounted navigation manufacturers have huge data compilation costs for maintaining different versions of different models. Therefore, it is very urgent for the application of a new generation of navigation data physical storage format. As the mainstream car makers advance, they will soon be promoted and recognized by the market.

In addition, at present, China's car navigation front loading rate is still very low, Japan's pre-installed share of 60%, Europe and the United States is probably an average of 25%, only 8% of domestic. With the improvement of the level of social civilization, the navigation market has great potential. It is expected that by 2015, most mid-range and high-end cars will use NDS.