Tablet PC market enters the blowout period

Two years have passed since the Tablet PC market emerged. From Apple’s emergence to the giants such as Microsoft, Google, and Amazon, they have infiltrated into the field of tablet computers one after another. The market presents a hundred disputes. Recently, the giants of all parties have released new products to reshape the tablet world, and their domestic flat-panel market has also seen rapid development. Currently, video entertainment is one of the main functions of tablet PCs. With the continuous fiery market for tablet PCs, the demand for video entertainment media for mobile terminals will increase accordingly. The trend of using tablet PCs to change the viewing habits of video users is quite obvious. This is a good signal for video vendors, such as PPTV, who are strong in the field of tablet computers.

At the end of October, Apple's small-sized tablet iPads iPad, iPad4 and Microsoft Surface tablet PCs have been on the market successively. Together with Google Nexus7 and Samsung's 10-inch flat panel Nexus, the Tablet PC market is at the end of the year. It was particularly prosperous before coming. According to the latest report from the US market research firm Strategy Analytics, Apple still led the tablet PC with 57% of its shipment share in the third quarter. Android's shipments in the third quarter also doubled to 10.2 million units year-on-year. In the Chinese market, domestic flat-panel products under 1,000 yuan are also attracting attention. More than 6 million units of the Android pad are produced every month. In addition, from Apple's release of the iPad mini, it can be seen that the Pad field has entered the era of product segmentation. With the continuous enrichment of the product system, the global tablet PC market will grow even more in 2013.

It can be seen that the rapid growth of the tablet computer market has become irreversible. From the consumer's point of view, the tablet computer is more flexible and convenient to use and carry, no doubt more portable office entertainment terminal taste. At the just-convened 19th China International Advertising Festival, the “China Mobile Internet Market Status and Consumer Behavior Survey Report” showed that nearly 50% of tablet PC respondents believe that smart terminals are entertainment devices and become a link. Life entertainment and work learning tools. In many applications of tablet PCs, video applications occupy the top position of mobile users' entertainment functions. At present, the number of users viewing videos via tablet PCs is increasing. Users' demand for mobile media video consumption, and the expansion of the Pad client market has become an important trend for the development of video companies in the future.

At present, China's mobile Internet users tend to develop towards the mainstream consumer groups, among which tablet users mostly belong to high-income and highly-educated middle- and high-end groups. As the first company in the video industry to have a comprehensive layout in the field of mobile devices such as PCs and tablet PCs, the "multiple cloud" strategy of PPTV Internet TV is rather forward-looking. While other video companies are still copying the PC-side operating model to the mobile terminal, PPTV has accumulated the technical strength and experience, freed itself from the shackles of the PC-side operating model, and built a differentiated mobile phone for the unique user experience of the mobile terminal. Terminal architecture. Especially in the Tablet PC client, high-definition live streaming, complete video source storage, and unique innovative features are all important factors in the popularity of PPTV tablet clients in major industry sectors and high download popularity. At present, PPTV ranks first on the App Store's third quarter iPad video application download rankings. In the Google Play domestic video application download rankings, PPTV also ranks first, and as the first batch of Microsoft Win 8 system on-line video applications, PPTV customers The end has been selected as the best application video category first, and has been widely recognized by mobile terminal users.

On the other hand, some analysts pointed out that, including Google, Facebook and other giants, mobile marketing and mobile advertising revenue has become a key indicator of the future development of enterprises, Facebook shares soared 20% is also due to the second quarter of 150 million US dollars mobile Advertising advertising revenue. According to Shan Xiaolei, vice president of PPTV Internet TV, tablet users mostly belong to high-income, highly-educated mid- to high-end groups. At present, surveys show that 35.1% of users of tablet computers start to “actively” interact with advertisements, so mobile video The field is already the new battlefield for advertisers in the high-end consumer sector. In the PPTV, which is the first to deploy mobile video marketing, you can already see frequent launches of high-end advertisements such as Chanel, Gucci, and BMW. Accurate data positioning is more conducive to the marketing and promotion of advertiser brand value. Under the trend of higher tablet PC market, the market advantage of PPTV in mobile terminal marketing will become more apparent.