"New Industry" reporter / Luo Gemei
In order to promote the rapid development of the LED industry, the Guangdong Provincial Government has increased its industrial support during the 11th Five-Year Plan period and has intensively introduced a series of support policies. The introduction of the “Implementation Plan for the Promotion of the Use of LED Lighting Products in Guangdong Province†at the end of May this year means that the output value of the LED industry in Guangdong Province will increase from 150 billion yuan in 2011 to 500 billion yuan in 2015. The huge potential market size has attracted several LED listed companies to enter the state of rushing, and everyone is always ready to share a piece of cake.
On July 2, 2012, Hongli Optoelectronics announced that it will increase the capital of Guangzhou Zhongying Gongyuan Energy Saving Technology Co., Ltd. (hereinafter referred to as “Heavy Gongyuanâ€) by RMB 24 million. The announcement said that after the completion of the capital increase, the company will be able to undertake LED lighting projects and other LED lighting projects in the public lighting sector in Guangdong Province, which will help promote the LED lighting products of Hongli Optoelectronics and increase the market share of its LED lighting products.
The relevant person in charge of the engineering department of Zhongying Gongyuan revealed to the "New Industry" that large companies that can meet the conditions want to grab the big cake in the LED lighting products market in Guangdong Province. The move by Hongli Optoelectronics to replenish the company’s capital increase is also understandable.
In this regard, Gao Hong LED Industry Research Institute (GLII) senior analyst Yan Hongang said that EMC's operating model has a large profit margin, and even exceeds the profit of the product itself. "For a listed company with a certain financial strength, you will definitely not miss any policy opportunities."
Grab the 500 billion market
In order to grab a huge market cake of 500 billion yuan, the company will expand the market of LED lighting energy-saving application by establishing or increasing capital of EMC subsidiary, and expand the market share of engineering business, far more than Hongli Optoelectronics.
"New Industry" noted that listed companies such as Chau Ming Technology, which is mainly engaged in LED display, and Lehman Optoelectronics, which is mainly engaged in LED devices and displays, have also established energy-saving subsidiaries.
On July 13, Lehman Optoelectronics (300162.SZ) issued an announcement to establish Shenzhen Lehman Energy Conservation Development Co., Ltd. with a registered capital of 30 million yuan. According to the business development plan, the company expects to accumulate a total of 159 million yuan of business funds in the next five years.
Luo Er, deputy general manager of Lehman Optoelectronics, said: "Leiman Optoelectronics intends to set up an energy-saving service company through over-raised funds, mainly focusing on the Guangdong government's policy support and huge market space for LED."
"Now the gross profit of the entire LED industry chain is declining, showing signs of weak growth. How to find new profit growth points and improve performance has become the most urgent demand of listed companies, which must be laid out in advance." Listed companies that are not focusing on LED lighting are targeting giant cakes with LED lighting of RMB 500 billion in Guangdong Province, seeking new profit growth points.
For those companies that have already operated EMC projects in the field of LED lighting, it seems to have an advantage. “Qin Shang Optoelectronics, as the first enterprise in China to list LED lighting as its main business, has a clear advantage in the LED lighting cake of 500 billion yuan in Guangdong Province.†An industry insider analyzed that Qinshang Optoelectronics has been in 2008 since 2008. Beginning to apply EMC mode to LED outdoor lighting, mature operating experience is also one of its biggest advantages.
Local protectionism
The output value of 500 billion yuan, in addition to the LED enterprises in Guangdong Province is fascinated by it, is it also full of irresistible temptation for LED-related industries from other provinces?
The person in charge of Zhejiang Sunshine Lighting LED Product Management Center revealed to the "New Industry" that due to various factors, the company has not yet considered entering the Guangdong market to grab 500 billion yuan of LED cake.
“It is difficult for foreign companies to grab 500 billion yuan in Guangdong Province, which is very relevant to the protectionism of local policies.†Yan Hongang said that China Micro-Optical Electronics (Weifang) Co., Ltd. from Shandong Province had this year. In the month, it successfully won the bid for the purchase of LED street lights and light pole facilities in Guangzhou Modern Avenue and Huashi Avenue. The winning bid price was about 3.6 million yuan. But there are very few similar cases.
According to the reporter's understanding, China Micro-Optical Electronics did not enter the "Recommended Procurement Product Catalogue of Guangdong Green Lighting Demonstration City". “Foreign enterprises want to participate in the Guangdong LED lighting product promotion plan is not only open tendering, but also through a cooperation with local LED companies to share a piece of cake.†Yan Hong said.
In order to promote the rapid development of the LED industry, the Guangdong Provincial Government has increased its industrial support during the 11th Five-Year Plan period and has intensively introduced a series of support policies. The introduction of the “Implementation Plan for the Promotion of the Use of LED Lighting Products in Guangdong Province†at the end of May this year means that the output value of the LED industry in Guangdong Province will increase from 150 billion yuan in 2011 to 500 billion yuan in 2015. The huge potential market size has attracted several LED listed companies to enter the state of rushing, and everyone is always ready to share a piece of cake.
On July 2, 2012, Hongli Optoelectronics announced that it will increase the capital of Guangzhou Zhongying Gongyuan Energy Saving Technology Co., Ltd. (hereinafter referred to as “Heavy Gongyuanâ€) by RMB 24 million. The announcement said that after the completion of the capital increase, the company will be able to undertake LED lighting projects and other LED lighting projects in the public lighting sector in Guangdong Province, which will help promote the LED lighting products of Hongli Optoelectronics and increase the market share of its LED lighting products.
The relevant person in charge of the engineering department of Zhongying Gongyuan revealed to the "New Industry" that large companies that can meet the conditions want to grab the big cake in the LED lighting products market in Guangdong Province. The move by Hongli Optoelectronics to replenish the company’s capital increase is also understandable.
In this regard, Gao Hong LED Industry Research Institute (GLII) senior analyst Yan Hongang said that EMC's operating model has a large profit margin, and even exceeds the profit of the product itself. "For a listed company with a certain financial strength, you will definitely not miss any policy opportunities."
Grab the 500 billion market
In order to grab a huge market cake of 500 billion yuan, the company will expand the market of LED lighting energy-saving application by establishing or increasing capital of EMC subsidiary, and expand the market share of engineering business, far more than Hongli Optoelectronics.
"New Industry" noted that listed companies such as Chau Ming Technology, which is mainly engaged in LED display, and Lehman Optoelectronics, which is mainly engaged in LED devices and displays, have also established energy-saving subsidiaries.
On July 13, Lehman Optoelectronics (300162.SZ) issued an announcement to establish Shenzhen Lehman Energy Conservation Development Co., Ltd. with a registered capital of 30 million yuan. According to the business development plan, the company expects to accumulate a total of 159 million yuan of business funds in the next five years.
Luo Er, deputy general manager of Lehman Optoelectronics, said: "Leiman Optoelectronics intends to set up an energy-saving service company through over-raised funds, mainly focusing on the Guangdong government's policy support and huge market space for LED."
"Now the gross profit of the entire LED industry chain is declining, showing signs of weak growth. How to find new profit growth points and improve performance has become the most urgent demand of listed companies, which must be laid out in advance." Listed companies that are not focusing on LED lighting are targeting giant cakes with LED lighting of RMB 500 billion in Guangdong Province, seeking new profit growth points.
For those companies that have already operated EMC projects in the field of LED lighting, it seems to have an advantage. “Qin Shang Optoelectronics, as the first enterprise in China to list LED lighting as its main business, has a clear advantage in the LED lighting cake of 500 billion yuan in Guangdong Province.†An industry insider analyzed that Qinshang Optoelectronics has been in 2008 since 2008. Beginning to apply EMC mode to LED outdoor lighting, mature operating experience is also one of its biggest advantages.
Local protectionism
The output value of 500 billion yuan, in addition to the LED enterprises in Guangdong Province is fascinated by it, is it also full of irresistible temptation for LED-related industries from other provinces?
The person in charge of Zhejiang Sunshine Lighting LED Product Management Center revealed to the "New Industry" that due to various factors, the company has not yet considered entering the Guangdong market to grab 500 billion yuan of LED cake.
“It is difficult for foreign companies to grab 500 billion yuan in Guangdong Province, which is very relevant to the protectionism of local policies.†Yan Hongang said that China Micro-Optical Electronics (Weifang) Co., Ltd. from Shandong Province had this year. In the month, it successfully won the bid for the purchase of LED street lights and light pole facilities in Guangzhou Modern Avenue and Huashi Avenue. The winning bid price was about 3.6 million yuan. But there are very few similar cases.
According to the reporter's understanding, China Micro-Optical Electronics did not enter the "Recommended Procurement Product Catalogue of Guangdong Green Lighting Demonstration City". “Foreign enterprises want to participate in the Guangdong LED lighting product promotion plan is not only open tendering, but also through a cooperation with local LED companies to share a piece of cake.†Yan Hong said.
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