With the slowdown in smartphone growth for mobile Internet main devices, the industry has pinned its next wave of development on wearable computing devices. But recent events in the field of wearable devices have added a lot of shadow to the future of wearables.
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First, Jawbone's first wristband Up failed, and finally had to apologize and accept an unconditional return, followed by Fitbit recalling a Force wristband that caused skin allergies. The most frustrating thing for the wearables industry is that Nike, which has been into wearables for three years, announced that it has abolished most of the wearable hardware team Fuelband, and may not continue to release follow-up products in the future. Although there are many reasons why the wearable device is difficult to break out, what is the root of it?
Here we may wish to take the wristband as an example. As we all know, smartphones are constantly adding the functions of wristbands. Smartphone manufacturers are constantly porting the functions worn on their wrists to the devices in their pockets. Mobile phone). And this trend continues to cut the market demand for individual wearable devices. Here I have to mention the first application of the M7 coprocessor, especially on the Apple iPhone 5s, which has a wealth of sensors that are open to a large number of application developers to use it to achieve motion tracking and other functions. This has to remind us of Apple's Healthbook application that has been exposed recently.
The user interface draws more on existing Passbook applications from the iPhone, which can track data including heart rate, water content, blood pressure, physical activity, nutritional status, blood sugar, sleep, respiratory rate, oxygen saturation and weight. Among these functions, with the iPhone 5S's M7 sports coprocessor, the Healthbook can technically get the cadence, walking miles, and calorie count from the iPhone itself. As for other data that cannot be obtained through M7, since Apple's iPhone itself has many third-party health applications, Healthbook may be the only place where existing third-party iOS health applications can set up and store this data.
What we see here is that wearable devices such as wristbands are inextricably integrated with smartphones as smartphone functions continue to improve. In this case, what is the significance of developing a wearable device platform alone? I am afraid this is the root cause of Nike’s desire to give up Fuelband for three years in the field. After all, the development level and application of smartphones three years ago. Levels do not yet have these features.
The same dilemma also occurs on the largest category of wearable devices and the rise of smart watches. Let's not say that there are few objective winners in the field of smart watches. Although the industry will explain the success or prospects of smart watches with Pebble's sales of around 400,000 so far and the possibility of doubling its revenue, it does not seem to clarify the direction of the future market. In comparison, Apple sold more than 1 million units in the 74th day after the launch of the first iPhone; Motorola sold nearly 1 million units on the 74th day after launching the Droid model for the Android system market; the first generation The iPad sold 1 million units on the 28th day of launch. These products have led the trend of the mainstream market. Don't say that there is no comparability. You know that when these products are launched, their fields and industries are just getting started, not even optimistic about the industry.
The reason may be that some of the comments made by Nick Hayek, an intern executive of the Wooke Watch Group, may be able to find the answer. Recently, it has been reported that Apple has been in contact with executives and artisans of Swiss watch brands and hopes to reach new cooperation with these companies to introduce high-end watch manufacturing expertise into the company to develop iWatch smart watches. In this regard, Nick Hayek said that he did not find a reason to reach any cooperation agreement, you need two hands or voice recognition to operate the smart watch, which requires a lot of power, which is difficult to achieve in a very limited space. It is not difficult to find that, compared with smart phones, smart watches are extremely vulnerable, except for the wearable devices such as wristbands. The control and experience methods are also extremely weak. The conclusion is made.) This also explains very well that many young users are used to the fact that smart phones don't leave their hands and no longer wear watches, while middle-aged people often use watches as a symbol of a certain taste. It can be seen that these two main consumers lack the necessary reason to wear smart watches on their wrists all day long. This is also the main reason why Apple recently contacted Swiss watch companies frequently (with the brand effect made by Swiss watches).
Of course, the final obstacle is the high price and lack of killer applications in the industry. But what we want to say is that this price is high and the lack of application is caused by who? Of course not with the current mainstream pure watch, but with the price of falling and increasingly enhanced smartphones. That is, when the market and users choose the so-called smart watch, they are always the main reference object with the smartphone.
In summary, we believe that despite all the reasons for the lack of wearable devices in the industry, the roots are on smartphones, especially Apple's iPhone. That's why the industry has pinned the hopes of wearables on Apple (such as the rumored iWatch). So can Apple break the spell of the biggest obstacle to the development of wearable devices for smartphones represented by the iPhone?
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