Smart TVs want to play “content exclusive” Why does PPTV have to be open?

Since the emergence of the funds chain issue in LeTV Sports, PPTV has replaced LeTV as the most complete sports content platform in China with a copyright value of over 10 billion. In addition to the identity of the copyright owner of the content, PPTV is also a cutting-edge force in the smart TV industry. PPTV, which is both content and terminal, has now released a big move - to open content to other smart TV partners by opening up PPOS and embedding the SDK. In the smart TV industry, more and more competitive content differentiation, PPTV is the opposite, and output to the Friends of the content, what medicine in the gourd in the end to sell?


One obvious problem is that when PPTV opens up a large amount of content to other terminal partners, such as Konka, Sharp, etc., how does PPTV TV differentiate from these brands of TV?

Let's take a look at PPTV's content opening strategy. It is understood that the open sharing strategy of PPTV content will implement “layered opening”. On the one hand, PPTV will jointly launch a cooperative brand open custom terminal with deep cooperation vendors, and open the entire contents to the cooperative manufacturers with hardware embedded PPOS; on the other hand, , PPTV will pre-install APK and other means through cooperation with partners to expand and share PPTV basic content.

Careful interpretation of this open strategy is not difficult to find, PPTV actually set aside for their own "differentiated" operations.

There are two ways that a terminal partner can obtain PPTV content - implanted in PPOS or preloaded with APK. The former can obtain the full content of PPTV, while the latter can only obtain the basic content.

If the terminal partner chooses the former, although the customized TV is still the brand of the friendly business, in fact, since the PPOS is embedded, both the system and content levels are PPTV, so there is no substantial difference between this and a PPTV brand TV. . After all, the core competitiveness of smart TVs has been increasingly tilted from the hardware to the content side. The more televisions populated with PPOS, the greater the PPTV's content penetration, and the greater the revenue that will be available for future operations, including OTT advertising, e-commerce, and membership.

If the terminal partnership partner chooses the latter, it can only obtain the basic content of PPTV. This allows the PPTV private brand TV with all the contents of PPTV and the cooperative custom brand TV with the embedded PPOS system to form a more obvious content. The difference. On the one hand, in the end market competition, it is conducive to differentiate marketing; on the other hand, it can also increase the influence and penetration rate of PPTV content, and to a certain extent, expand operating income.

The implementation of the open content strategy of PPTV means that there is a brand new gameplay in the smart TV industry.

The traditional TV brands represented by Hisense, Skyworth, and Konka still insist on the development ideas based on hardware, and the Internet content operation follows the open convergence path.

The Internet TV brands represented by LeTV and Xiaomi insist on the development of content-based development, with special emphasis on the richness and exclusivity of content.

PPTV has created a new way to play, that is, through the output of the OS system or APK, the content penetration of all terminal TV brands, and then carry out the operation of content and services in a wider range.

It should be said that in the three gameplays, PPTV's ability and future "ambition" are even greater.

Let's talk about the ability issue first, because if you want to input content externally, then the output side's content itself must be sufficiently rich and high-quality, otherwise it is not attractive to other TV brands. In this regard, backed by the powerful strength of the Suning Group, the rich and powerful PPTV has no problem at all – it has won the exclusive all-media copyright of La Liga, Premier League, China Super League, AFC, UFC, WWE and other popular sports content, worth more than 10 billion RMB. 90% of sports events are the most comprehensive sports content platform in China. In addition, PPTV also includes a large number of head-and-screen drama copyrights such as "The People's Name" and "Cool Health, Can We Not Be Sad?"

Look at "ambition." Compared with the open play of PPTV, the first two types of play of smart TVs are reasonable, but because they are all single-branded, they are not fast in terms of efficiency and growth rate. The practice of PPTV is actually to integrate the resources of the entire smart TV industry, including PPTV television and friends, to quickly expand the market for content operations, and then to divide the operation. This and Google open Android system, so that a large number of mobile phone manufacturers have joined the Android camp, the idea of ​​rapid expansion of the Android mobile phone market is similar. Slightly different, PPTV can not only provide systems, but also provide a large amount of content that is embedded in the system and the operational capabilities behind it.

After the implementation of the open content strategy, the differentiation of PPTV TV itself is also reflected in the hardware level, which is to be positioned in the high-end market, widen the gap with a large number of low-end products in the market, and also cooperate with the Friends of the custom products, Provide a good model.

At present, the idea of ​​PPTV has won the support and response of many TV brands. Not only Konka, Philips and Sharp have announced cooperation with PPTV and launched customized new products, but also noticed that representatives from Changhong and Xiaomi also participated in PPTV. The opening strategy of the release of the event, the future is also likely to get PPTV open content in the form of terminal cooperation.

Therefore, comprehensively speaking, opening up is the trend of the times, and the small pattern of fragmentation cannot achieve industrial co-prosperity. It is a broad road to the development of smart TVs by giving play to their respective advantages, forming dislocation competitions, jointly expanding the market, and sharing market cakes.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

PCD Wood Router Bit

As the different workpiece machined and working condition, we can offer and design the best router bit for your

situation. With their unique properties, our OPT woodworking cutters ensure max. machining productivity, and can be re-sharpened many times without affecting the original profile.

We have a world-class technical team, and can design cutting tools as individual situation.You can send us tool samples for checking, or wood samples for designing the right tools.



Woodworking Tools :

PCD Router Cutting Tools

PCD wood router bit


Flexible in order quantity:

Samples can be provided before mass production, and MOQ can be discussed accordingly.


PRODUCT DETAIL:

Pcd Wood Router Bit8

Pcd Wood Router Bit10

Pcd Wood Router Bit9

pcd wood router bit13Pcd Wood Router BitPcd Wood Router Bit6Pcd Wood Router Bit7Pcd Wood Router Bit4Pcd Wood Router Bit3Pcd Wood Router Bit2Pcd Wood Router Bit5




PRODUCTING PROGRESS:

4product detail-fanyi

PAYMENT AND DELIVERY:

banggong huang jing

PRODUCT EQUIPMENT :

product equipment

ABOUT US :

We are specialize in manufacturing PCD diamond tools and Carbide tools. Our major product inclulde PCD Inserts , PCD Reamers , PCD End Mills, PCD Taps, Cabide Inserts,Carbide Drills, Carbide Reams, Taps etc.,


We also offered customized cutting tools per drawings, and provide package according to customer requirements. We manufacture a series range of cutting tools for machining of Cast iron, Aluminium alloy and Non-Ferros metal, it is widely used in all major sectors like Automobiles, Engineering, Aerospace, Aviation and 3C industry. Premium quality of raw material is used in the production and strict examination during processing with advanced equipment, so our client are satisfied with our reliable quality and on-time delivery.


Our best selling of cutting tools include PCD Inserts, PCD End Mill, PCD Ball Nose Mill, PCD Reamer, Carbide Taps , Carbide End Mill, Special Form Cutter and many more. For these years we have been made a large forward in the technologies of manufacturing cutting tools. With high quality on performance and price, our product sells well both on domestic and overseas market. And we will always focus on the quality and best service, to make long business relationship.

banggong huang jing

quanlity control:


We have dedicated team of quality control and precise equipment to keep good and stable performance for our products and processing services.

great service


PCD Router Bits,Diamond Drill Bit,Diamond Router Bits,PCD Wood Router Bit

OPT Cutting Tools Co., Ltd. , https://www.optdiamondtoolss.com

Posted on