At present, the construction process of smart cities is accelerating, a series of smart applications such as smart medical care, smart education, smart communities, and smart homes are rapidly spreading, and the space of the information consumer market is constantly expanding. A round of consumption and investment demand provides a rare opportunity.
Intelligent infrastructure triggers large-scale investment
The construction and development of a new generation of information infrastructure, intelligent transportation, and intelligent pipe networks have accelerated the intelligent transformation of urban infrastructure and started a new round of investment boom in the information field.
At present, urban development is showing new trends with the help of information technology, and the path of building a "smart city" is becoming clearer. Urban infrastructure, urban management, urban services, and urban operations are all undergoing revolutionary innovations. In particular, the construction and development of a new generation of information infrastructure, intelligent transportation, and intelligent pipe networks has accelerated the intelligent transformation of urban infrastructure and started a new wave of investment in the information field.
Take the information infrastructure as an example. Information infrastructure is an indispensable condition for the construction and development of a "smart city". It is the most critical infrastructure for economic and social development today, and is also the focus of investment in the field of information technology. The "Smart Beijing Action Plan" proposes to build a ubiquitous information infrastructure for broadband. It is expected that by the end of 2012, it will attract a rolling investment of 100 billion yuan from society. The "Decisions of the Ningbo Municipal Party Committee and Municipal Government on the Construction of Smart Cities" clearly propose to build a ubiquitous information network, promote "triple network integration", and accelerate the construction of smart city infrastructure. The Ningbo municipal government has signed contracts with 19 companies including China Mobile, China Unicom, and Datang Telecom to jointly cooperate in new-generation communication networks, Internet of Things, and triple play. The enterprise investment will exceed 20 billion yuan. During the "Eleventh Five-Year Plan" period, China's basic telecommunications companies' business income increased by an average of 9.2% annually, with a cumulative investment of 1.44 trillion yuan. Among them, the direct investment in 3G network construction was 267.2 billion yuan, driving GDP growth of 414.5 billion yuan. In 2011, China's basic telecommunications fixed assets investment was 333.14 billion yuan, and broadband network construction investment was 55 billion yuan. It is expected that by 2015, the investment in integrated information network infrastructure will exceed 1 trillion yuan.
Take smart transportation, smart grid and smart pipe network as examples. The intelligentization of urban infrastructure has become a prominent feature of modern economic and social development. Intelligent infrastructure such as power grids, transportation, and pipeline networks will generate a large amount of investment demand. During the "Twelfth Five-Year Plan" period, it is expected that the cumulative investment scale of China's smart grid construction will exceed 286 billion yuan, and the cumulative investment scale of smart transportation will exceed 200 billion yuan. The intelligentization and perception of urban pipeline networks such as water, gas, and heating will also bring about a large amount of investment demand. Only the renovation and reconstruction of urban water supply facilities, the investment will exceed 800 billion yuan in the next three years.
Service system expands investment needs in the information field
Smart healthcare supported by information technology is also an important area of ​​information technology investment. It is estimated that by 2015, the overall scale of IT applications in China's medical industry will exceed 45 billion yuan.
Smart medical services, smart education, smart communities, smart homes and other social service fields supported by advanced information technology are the key content of smart city construction and an important field of information technology investment.
There is a huge demand for investment in education informatization. In 2012, the investment in information technology in China's education industry continued to grow. It is expected that the total investment will reach 43.91 billion yuan in 2012, an increase of approximately 53% over 2007. It is estimated that by 2015, the IT application market in China will exceed 88 billion yuan. Education informatization will directly drive the development of related industries such as IT services and digital content. It is expected that by 2015, the market scale of related industries will directly exceed 88 billion yuan.
The investment space for medical and health informatization is considerable. In recent years, China's investment in medical and health information has continued to grow. In 2011, the overall scale of IT applications in China's medical industry exceeded 20 billion yuan, 2.4 times that of 2007. During the "Twelfth Five-Year Plan" period, China will further accelerate the construction of health informatization, establish national, provincial, and prefecture-level three-level comprehensive health management information platforms, aim at improving the medical service system, and establish an electronic health record and electronic medical records The two major databases improve the five major business application systems of public health, medical services, medical supervision, comprehensive management, and NCMS to provide patients with high-quality services that integrate prevention, treatment, rehabilitation, and health care. It is estimated that by 2015, the overall scale of IT applications in China's medical industry will exceed 45 billion yuan, and the scale of related industries will reach 200 billion yuan.
Digital life leads the upgrade of information consumption
Digital homes stimulate new demands for information consumption. It is estimated that from 2013 to 2015, 60% of TVs in China will be replaced with smart TVs, and the cumulative sales in 3 years will reach 1.6 trillion yuan.
The extensive and in-depth development of smart cities will create a completely digital living environment for people. Digital life is becoming a new consumption hotspot and an important driving force to guide the transformation of consumption patterns.
Digital homes stimulate new demands for information consumption. In recent years, Guangzhou, Shenzhen, Hangzhou, Qingdao and other cities have successively launched pilot projects for the construction of digital homes, promoted the digital conversion of cable TV, improved the application level of home information technology, guided various services and applications into the home, and inspired modern homes to consumer electronics Demand for products and integrated information services. New-generation digital products such as digital TVs, information appliances, smart appliances, new-generation mobile communications and multimedia entertainment terminals will become people's daily necessities. From January to November 2012, China's computer industry achieved a sales output value of 20461 billion yuan, an increase of 11.1%, producing 314.46 million microcomputers, of which notebook computers increased by 8.7%; producing 12.5153 million color TVs, of which LCD TVs accounted for 83.4% ; The home audio-visual industry achieved a sales output value of 482.7 billion yuan, a year-on-year increase of 9.0%. It is estimated that from 2013 to 2015, 60% of TVs in China will be replaced with smart TVs, and the cumulative sales in 3 years will reach 1.6 trillion yuan.
The new digital life has triggered various demands for information services. Remote video communication, online shopping, distance learning, digital entertainment, e-health and other rich and diversified emerging digital services are increasingly popular. In 2011, China's broadband access and Internet information service consumption reached 283 billion yuan, and the digital content consumption scale was about 329.2 billion yuan. It is estimated that from 2012 to 2015, broadband access consumption, 3G consumption and Internet information service consumption will reach 1 trillion yuan, and consumption of digital content such as online video, digital books, digital animation, game entertainment and other digital content will be about 580 billion yuan.
Create a good information consumption environment
Increase the support of information technology, promote the construction of digital homes, support the development of the information content industry, and create a good environment for information consumption.
Smart cities are based on the full use of the Internet of Things, cloud computing and other technologies, as a whole to integrate various types of city information systems to achieve highly intelligent city management, city operation and city life. The rapid development of smart cities has promoted the industrial society to advance towards the information society, and has caused profound changes in social consumption needs. Residents ’consumption will be transformed from“ hard consumption â€such as real estate, automobiles, and home appliances to“ soft consumption â€such as cultural information. And encourage information consumption and give full play to the potential of information consumption in expanding domestic demand and promoting economic growth.
First, we must increase the support of information technology for the construction of smart cities. Scientifically use information and communication technologies such as perception, transmission, intelligent calculation and processing to enhance the perceptibility of urban spatial elements, promote grid management models, achieve refined management, improve the informationization level of city operations, management and public services, and guide The healthy development of smart city construction.
Second, vigorously advocate the digital home. Seize the hotspots of digital home consumption and develop digital products and information services suitable for the needs of our families. Organize enterprises to develop digital home solutions to enrich the connotation of digital homes. Encourage digital home consumption and develop digital home service industry. Promote the collaboration of industrial chain links such as digital home network construction, content development, and application services, organize and carry out digital home pilot demonstrations, and promote the construction of digital homes.
Third, focus on supporting the development of the information content industry. Encourage information content industries such as digital libraries, digital publishing, and digital learning. Strengthen the application of new technologies in digital publishing, accelerate the digital transformation of the publishing industry, build and improve large-scale digital content delivery platforms, and meet the needs of multi-level digital reading consumption. Strengthen the protection of intellectual property rights in the information content industry.
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