Should I buy Hisense Laser TV?

“2016 is the Year of the Laser in the color TV industry.” Several institutional market data indicate that this phrase has become a reality. According to statistics from China Yikang, from January to October this year, the market share of Hisense laser TVs in the ultra-large screen market of 85吋 and above reached 42.03%, accounting for 52% in the third quarter. "Big screen to see laser" has become the user's choice.

In the past two years, the TV industry has grown steadily in the TV market, and there has been a continuous increase in size. According to the market data of China Yikang in November, the market share of large-screen TVs with 55-inch or more in Internet TV accounted for 45.73%. In October, the growth rate of 65-inch TVs has already exceeded 55-inch, and the demand for large-screen TVs has been constantly escalating.

However, the price of television panels has continued to fluctuate, and the development of large-screen LCD TVs has been hampered by costs. How to break this existing dilemma? Looking forward to the future, we will find replacement technologies and products for leading consumers. “To screen” is one of the approaches explored by color TV manufacturers in recent years.

Hisense began to lay out laser display technology as early as in 2007. At present, it has achieved 217 breakthroughs in patented technology, 100% independent research and development of laser optical engine core technology, controllable cost reaches 70% of the whole machine. From a cost-effective point of view, laser television is far more than the same size LCD TV; from the performance of performance, laser TV leading projector. Zhou Houjian, chairman of Hisense Group, believes that laser television is the leading opportunity for Hisense, and it is also an opportunity for China.

From the perspective of this year's market, more and more brands have begun to follow this opportunity. In the domestic TV industry alone, there are nearly 20 brands of home laser projectors/laser televisions and nearly 50 models. According to third-party data, the sales volume of laser projectors/laser televisions in the domestic household market in the third quarter exceeded 6700 units and 270 million yuan, which is more than 51% and 16%, respectively, compared with the second quarter. In terms of sales volume, laser television greatly surpassed the 8% growth rate of the LCD TV market. From laser projection to laser television, it has transformed itself from Hisense's laser television to a new generation of display technology camps where public brands have joined hands. Sony, etc. have also revealed at the press conference that laser television has been included in the important strategy of product planning.

According to different users' requirements for the size of laser televisions, Hisense also introduced 88-inch screen laser televisions that are more suitable for small and medium-sized homes, and 120-inch screen laser televisions that are more suitable for large living rooms. Industry data show that, especially during the National Day, Hisense laser TV retail sales soared to 254.38% over the same period last year. Among them, Shanghai and Qingdao, as the representative cities of the “Shanghai” culture, once appeared as “blowouts” on six single days. In addition, Hisense laser TV is also very popular in high-end business meeting rooms, especially the text ultra-high-definition display technology developed for business use scenarios, which solves the application problems of many users.

Laser TV subverts LCD, and this day is coming.

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