Shenzhen Yiguang was suffering from “industry inertia”

[Text/Reporter Wang Cairong] Recently, Shenzhen Yiguang Technology Co., Ltd. (hereinafter referred to as “Shenzhen Yiguang”) was exposed to a bankruptcy crisis due to arrears of suppliers’ debts of one or two million yuan.

Gui Chaohua (who claimed to be the former director of Shenzhen Yiguang Technology Market), his position information is still on the list of the billion-light introduction page that the reporter can open. The official website of Shenzhen Everlight Company has been unable to access it normally.

He told reporters that all the production lines of Shenzhen Yiguang have been discontinued. The employees have submitted an arbitration application to the Shiyan Police Station in Baoan District, Shenzhen two days ago, hoping to get back the wages, but there is no result yet.

"Now the boss is caught and the production line is closed. As for the company's arrears in the supplier's payment and employee salary, I don't know." Gui Chaohua said.

According to the internal staff of Shenzhen Everlight, Gui Chaohua had already left the company last year, and his position is not the company's marketing director. But for the company's current predicament, the above staff said that everyone is speculating that the company's former general manager Li Bin was suspected of rumoring the company's assets.

The reporter inquired from the information platform of Shenzhen Municipal Market Supervision Administration that Shenzhen Yiguang was established in 2006 with a registered capital of 5 million yuan. Now the legal representative is Fan Zhiwen, but not Li Bin disclosed by the media, but Li Bin is the only natural person shareholder of the company. It is 100%.

It is reported that Shenzhen Yiguang is a high-tech enterprise engaged in the research, development, production and sales of LED display, with LED lighting business, mainly providing LED indoor and outdoor full color display, LED outdoor box, LED display control and LED. Lighting, etc.

Capital chain break "gunpowder barrel"

"The failure of the display company to go bankrupt is nothing more than defaulting on the supplier's payment, causing the capital chain to break. In the end, the company is insolvent and the boss is running." Li Jun, chairman of the Liard Optoelectronics, said that Duo Duoli, Vision Optoelectronics, Bo LED display companies such as Lunt and Big Eye have successively experienced operational difficulties or closed down. The reason is that the capital chain is broken. This is a common problem in the industry.

The key to the collapse of Shenzhen Everlight is still in the capital chain. According to the internal staff of Shenzhen Yiguang, "At present, the company defaults on the supplier's nearly one or two million yuan in payment, and the boss has been detained in Shantou."

"Shenzhen billion optical calculation is a small and medium-sized enterprise, mainly in the domestic market, the profit is very low, probably only about 20%. In recent years, the domestic display market is not very prosperous, and the shortage of funds for SMEs has occurred from time to time." Shenzhen Easystar Lei Yu, Marketing Director of Electronics Co., Ltd. told the reporter that although Shenzhen Yiguang is involved in export, its scale is very small.

It is worth noting that in recent years, with the maturity of LED display technology, the price of the domestic display market has been particularly fierce. Many display companies have begun to transform LED lighting, and Shenzhen Everlight is no exception. On the website of Shenzhen Yiguang, the company has been introducing LED bulbs and LED fluorescent lamps. The reporter found that in March 2012, Shenzhen Yiguang had undertaken the LED lighting energy-saving renovation project of a supermarket in Humen, Dongguan, involving LED fluorescent lamps and LED downlights.

However, the industry believes that the transformation of LED lighting needs a lot of money to support, Shenzhen Yiguang's LED display products in the industry, the performance is not outstanding. Its employees said that the company's CEO has invested a lot of money in the research and development field, but the effect is not good, basically "sinking the sea."

The transformation of LED lighting is weak, coupled with the continued downturn in the LED display market in recent years, the capital turnover is more difficult, and perhaps this display company, which is not outstanding in strength, is caught in the dilemma.

The display "shuffle effect" continues

In the first half of this year, after the return to a brief calm, the bankruptcy of Shenzhen Everlight seems to indicate that the LED display industry is on the rise again, and the elimination of the reshuffle effect is still continuing.

This year, some small and medium-sized display companies will gradually be eliminated, and enterprises with capital strength and technological advantages will achieve rapid development in the tide of integration.

According to statistics from the High-tech LED Industry Research Institute (GLII), the output value of the LED display industry in mainland China in 2012 was 24.1 billion yuan, a year-on-year increase of 10%. Overall, the growth rate of the mainland LED display market has slowed down, and the compound annual growth rate will remain at 10%-20% in the next two or three years.

An industry insider said that in general, the LED display industry has developed to the present, and it is basically mature. In the future, the LED display industry may be divided into two camps. “The first camp consists of several leading display companies, which occupy a major market share; while the second camp is a small and medium-sized enterprise with distinctive advantages, focusing on market segments.”

The above-mentioned people believe that small and medium-sized LED display companies must create products with unique competitiveness in order to gain a place in the future market competition.

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