[æ–‡|周å¥åŽ] Top 100 manufacturers in the industry
The lighting and lighting industry has been booming to the scale of hundreds of billions of dollars. Even so, there are still many disorderly competitions in the industry, such as heavy price, shoddy, and plagiarism. At the same time, in the past three years, merchants have faced repeated tests such as falling sales, increasing competition, e-commerce shocks, and the market being eroded. From the past, the company’s management has been “scraping inventory and fighting big stores†to the current “spelling marketing†and “spelling modeâ€. This stems from the fact that differentiation can help manufacturers increase profit margins.
Therefore, the lighting industry needs a platform that can serve all parties, including manufacturers, distributors and consumers, in the form of system solutions. Especially in this ever-changing mobile Internet era, the emergence of a revolutionary platform is the trend of the times.
Traditional lighting companies have two paths: “the supply side, introducing new technologies in information construction, supply chain management, project management, etc.†Second, the demand side, using network technology to transform business models and open up new markets. .
When the brand of the entity plus network can provide better offline experience and after-sales service, it means more and more quality e-commerce. At this time, the personalized demand will come, and the personalized market will be opened. The production of very large aggregates, the distribution and inventory of the middle channel will be reduced, and the efficiency of the entire manufacturing and retail industries will be improved.
"77 magic lights have just fallen, but the genes of the Internet platform have decided to have a strong vitality. Our goal: in 2025, this system platform produces 5 top 10 lighting manufacturers, 30 50, 60 100 Strong; 5 dealers in the top 10, 30 in the top 50, 60 in the top 100." 77 magic lamp founder, very small electric lighting Technology Co., Ltd. Chairman Long Guangsheng said at the press conference.
In order to achieve a win-win situation
O2O is considered to be the direction and full of mystery. The core of O2O built by "77 Magic Light" is service, and the Internet and mobile Internet are just tools.
"What is really scary is not Ma Yun, but Wang Mazi next door to your home. It’s been 5 years since I graduated from elementary school. Because others have systems, and you don’t. This is an era of robbery, also hunting, you are holding wooden sticks, Others take shotguns, you fight alone, others fight, can you imagine what your results are?"
When the supply is much larger than the demand, it has the opportunity to maximize the development of the supplier's advantages, while improving the service quality of the “dealerâ€. Supply and demand are the necessary conditions for the transaction. The development of new media such as the Internet has been developed at any time. The market chaos and the intensified competition caused by the supply exceeding the demand have the conditions for re-establishing the rules of the game and the profit model. Because the supply is much larger than the demand, it has the opportunity to integrate and optimize the supplier, which is the precondition for improving the service quality of the dealer. The crisis and the opportunity coexist.
"In other words, in the Internet era, I personally believe that building a service platform, building a service team, providing a service model based on the premise of "altruism, cooperation and win-win" in the market, to help the development of "suppliers" as the dominant idea, to make it happy Cooperate with you to develop and achieve the goal of smoothly integrating “suppliers.†Chairman Long Guangsheng said that the integration of “suppliers†is to provide more acceptable services to “dealersâ€. “Supply and demand†is the platform development. The necessary resource conditions for growth and greater win-win are the key points. To achieve this, the market share will definitely increase year by year. “In the process, there will be super large suppliers and large chain dealers on our platform.â€
Link: Building an independent "magic light" ecology
It is understood that 77 Magic Light System is to serve all suppliers, distributors and consumers. On our platform, there are an unlimited number of suppliers and distributors for you to choose.
These include the four most valuable functional systems:
1. Multi-channel promotion and distribution system: a new promotion mode, integrating PC end + WeChat end + mobile phone end + service window, forming a three-dimensional promotion eco-sphere, with one belt ten, ten belts and hundreds... let more people take the initiative to help manufacturers sell product.
2. Multi-form promotion of the commission system:
Under the multi-form promotion and distribution system, the customer shares the mall information with a link or QR code to a circle of friends, WeChat group, QQ, Weibo, etc. The merchant pays the promoter according to the website traffic, the member registration amount and the purchase amount of the order. Proportional commission, forming a three-dimensional promotion model
3, WeChat message real-time reminder:
WeChat message reminder, based on the prompt reminder of a member, order dynamic message based on WeChat Mall, that is to say, the customer to modify the member information, order purchase or merchant delivery dynamics in WeChat Mall will be reminded on the customer's WeChat.
4, support WeChat "multiple customer service" function
The new WeChat "multiple customer service" function will be added to realize the simultaneous service of multiple people in WeChat Mall, greatly improving the service speed and quality of the mall and creating an interactive shopping experience.
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