Most of the 4G LTE mobile phone main chip technology is still in the 20-28 nm range, new platforms such as 12-core helioX 20 and Snapdragon 820, Apple's 14-nanometer A9 processor, Samsung's meerkat series, Intel's 14-nanometer Mobile chips, 16-nanometer Huawei Haisi Kirin 950, etc., most of which will be mass-produced and shipped in the next year. Affected by Moore's Law, and the release of new Apple products, it is difficult for the main chip to be differentiated. The sales of domestic flagship models will be tested in the second half of the year. At present, the red rice note2 equipped with MIUI7 is a very competitive product in the thousand yuan machine. In the millet red rice note2, equipped with the MediaTek helio X10, it makes it the king of the cost-effectiveness of the thousand yuan machine, in the domestic mobile phone brand high school low-end three price points. According to data from international research institutions such as IDC, Canalys, and Strategyanalytics, Xiaomi’s mobile phone sales in the second quarter of 2015 remained the number one in China, continuing to lead the domestic smartphone market. The red rice series is indispensable.
This kind of gameplay that makes the domestic flagship mobile phone also collapse, Xiaomi is actually grasping the key nodes of the high-standard parts and components of the mobile phone supply chain to the thousand yuan intelligent machine market. Domestic FHD display panel capacity overheated 5.5-inch price fell rapidly; MediaTek 3G chip was suppressed by Spreadtrum, core digital game method was borrowed by domestic manufacturers, the high-end road did not go well, 4G LTE chip shipments did not meet expectations, price reduction promotion Inevitably; the high-end COMS image sensor used in mobile phones has been monopolized by Sony, and Samsung’s 13MP battle has driven the price of camera modules down. DRAM prices continue to decline, especially in standard-type memory, and contract prices have fallen 15% in July. Since the price of 1,000 yuan is completing a new round of specification evolution, it has entered the 64-bit era. So next year's Android flagship mobile phone market can basically look forward to: better screen (4K), better processor (14 nanometers), better camera (25MP), better memory (LDDR4 4GB), larger body Storage (256GB), a better operating system (Android 6.0). Lithium-ion polymer batteries are still one of the limiting factors. So, what is the internal process of Redmi Note2, which is the main price-performance ratio? Exploring through dismantling.
Ice cream back cover + infrared remote control, designed to cool off the summer
The colorful plastic back cover represents the life of young people, named ice cream, and this design combination is very easy to get used this summer.
The three-stage structure of the whole machine, the development of Longqi is a final production in May.
Red rice note2 is developed by Shanghai Longqi Technology, which basically finalized the body design of this model in May.
The main board layout is mainly cooled, with an independent touch chip.
Human-computer interaction and user experience have always been the advantages of Internet vendors. Xiaomi has done a good job in this regard.
MediaTek helio X10+ Samsung / OV camera
The ability to win this ace combination has benefited from a new round of specification evolution throughout the mobile phone supply chain.
Big data behind Xiaomi's huge amount of users
IT168 disassembles and analyzes red rice note2. From a hardware perspective, the red rice note2 uses the most powerful combination of the current thousand-yuan machine cost framework, which is also benefited from the increasing voice of Xiaomi at the supplier level. There are no problems with the critical chip supply chain. In terms of materials used in the design of the fuselage, the red rice note2 adopts a clever design. The rounded rectangular shockproof design and the colorful frosted polycarbonate body can not be said to be exquisitely designed, but satisfy the aesthetics of most consumers, and also Conducive to mass production.
At the strategic level of the company, Red Rice has been the largest series of millet shipments since last year. And like all current Internet vendors, they are beginning to adopt the "zero" hardware profit to increase the number of users as much as possible. But at the same time, "Chinese-style" Internet vendors also face two problems: 1. In the absence of innovation, Rehe maintains brand competitiveness? 2. How to use this hard-won resource after the user's volume is increased. I believe that these two issues will be seen in the past two years. The mobile phone market will be more lively.
Based on the brand negotiation ability of the first domestic market, Xiaomi is designed by Shanghai Longqi Technology, which allows the red rice note2 to have the Heifetical Xeno, 10MP/5MP camera, 2GB RAM, 16GB ROM, 3060MAH battery. It takes a lot of effort. Xiaomi 4I has started to sell in the global market, and Lei Jun is really fighting for the sales target of 100 million. At present, thousands of yuan machines such as ZTE Weiwu 3, Great God note3 and so on are equipped with a metal frame equipped with a fingerprint recognition sensor, which is a differentiated selling point in terms of components. There is no metal frame, no fingerprint recognition, fast charging, voice recognition, HI-FI chip, and the main utility of the red rice note2 has left a lot of room for the next-generation specification evolution. Nowadays, every release of Xiaomi will bring the family of Xiaomi hardware ecology, and it is also advocating the new Chinese goods movement. Mobile phones naturally become a natural bridge to connect these hardware, such as infrared remote control of red rice note2, remote control TV and air conditioning. At the same time will bring a large number of users of raw data accumulation, Xiaomi Jinshan cloud may see sharp in the next two years.
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