Overclocking 3: Win with a professional thermal solution

[Source: Gaogong LED 's " LED Good Products" magazine September issue reporter / Zhou Jin ] This year, the LED industry has gradually entered the stage of big waves, starting from the low-priced, disorderly vicious competition and gradually to quality, orderly A benign competitive shift.

In the first half of this year, several business failures occurred in the first half of this year. Some of them were targeted at low-end low-priced products, and they did not strictly control the product quality control. As a result, the market word-of-mouth effect appeared, and a large backlog of inventory and returns caused the company to default. The supplier pays for the goods, and ends up with the boss running.

“More and more customers are paying more attention to the quality and appearance of products rather than a single price factor when purchasing products.” Liu Weihong, deputy general manager of Shenzhen Overclocking Technology Co., Ltd. (hereinafter referred to as “overclocking three”), is accepting senior engineers. "LED Good Products" reporter said in an interview, in the selection of LED matching radiator products, the market has already had a brand effect. When customers choose accessories, they are more inclined to have high reputation, good reputation and performance in a certain professional segment. Good product.

In addition to excellent product quality, Liu Weihong led overclocking three in the technical research and development and marketing strategies have also done a lot of effective preparation and accumulation.

With continuous research and development investment in the field of heat dissipation, Overclocking III has basically solved the high requirements of LED for heat dissipation, and at the same time continuously introduced new products to enrich its product line to meet the needs of more customers.

In addition, the high-precision marketing strategy formulated for different market needs and different product characteristics is also one of the important factors for overclocking to seize market share.

>>>Unfinished , please refer to the September issue of Gaogong LED 's " LED Good Products" magazine.

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