In October, the ICT industry never lacked various press conferences, and the biggest strategic move of the company was Huawei’s swearing-in meeting, which promoted thousands of R&D personnel to the front line. The reason behind this was the “posts brought by the intelligent industry environmentâ€. Convergence "demand.
A new economy around the Internet of Things is taking shape. Under the background of this transformation, each position will need to add new skills to match the needs of the industry.
“In the face of new opportunities and changes, we can clearly feel that we have structural defects in knowledge and skills. For example, to do cloud and big video, many front-line teams can’t tell these technologies and solutions.†Hu Houkun In the speech, he mentioned the talent dilemma that Huawei is about to face. On the one hand, more and more customers' demand for the solution is not solved by the sales staff. On the other hand, how the old employees who are used to the screw can stimulate new energy and supplement the new ICT. ability.
There is also a large number of traditional electronics industries facing the demand for “post integrationâ€. The saturated growth of the old market is weak, and the new market has not yet had a high demand for personnel. The solution for small companies to solve problems is to focus on new business and layoffs. Large companies need to Make structural adjustments and incubation attempts.
This paper investigates the development direction of the Internet of Things industry, communicates with enterprises and individuals who are at the forefront of transformation, lists the top ten positions that need to be transformed, and expounds the value and necessary new skills brought about by the transformation.
　　 IC Engineer & FAE
The threshold of chip technology is lower, the value is less than the service, and IC engineers and FAE need to find a quick fix.
In the era of the Internet of Things, the proportion and value of application service innovation is improving, and the unattainable IC companies have become more intimate, and some chips will be customized for the just-needed applications. What new requirements will these changes bring to engineers and FAE?
Trend: IC acquisition and integration will also intensify, independent single-function IC will be aggregated into module units with solution application as the core, and SOC and SIP will increase more and more. The technical interface between the chips will be encapsulated, and the application interface will be opened. A large number of IC technology engineers and chip-side FAEs will move closer to the solution implementation engineers.
Many chip companies have already considered outsourcing FAE and increasing the number of engineers in the design part. Some forward-thinking IC companies even set up eco-integrated departments and positions to explore new application markets in the future.
new skill:
IC technology engineers increase their understanding of requirements and better lay the foundation for customized IC design services.
In addition to the functions of the chip itself, FAE engineers increase their understanding of the solution and translate the requirements of the solution into IC specification definitions.
The chip's agents should work harder on the solution. The channel value alone is not enough to attract customers. The high value is the solution of integrating multiple chips and algorithms around the application.
Product Manager & Project Manager
Regardless of the assessment of technical feasibility or the screening of demand plans, product manager project managers must increase their knowledge.
In the IoT era, smart products will be refactored, and products with excellent technology and functional redundancy will stand out. The cottage system that relies on scale and low cost performance will collapse. Whether it is software or hardware, the way the product is defined will change.
Trend: In the era of Internet of Things, electronic products will be transformed from hardware-defined products to application-defined products. New requirements for product managers and project managers will not only track industry dynamics in real time, but also promote appropriate products at the right time; At the same time, we must keep pace with the development of chips and technologies to ensure the feasibility of product realization.
new skill:
The product manager's pre-market research involves a multi-faceted collection of requirements, including the user's original needs, objective analysis of the usage environment, and simulation design of the usage scenario. And the most important thing is to anticipate the services that the product can support, to ensure that the mainstream just-needed services are supported during the product life cycle, so that the hardware SPEC is not marginalized.
The project manager controls the product landing and listing. The evaluation factor is not only the development strength of the enterprise, but also the most important thing is to judge the maturity around the application service ecology. The evaluation of the lead or the delay will lead to the product being either good or not. Or lose the difference in competitiveness.
salesperson
From product to customer, B2B2C solution is indispensable, sales staff must increase product manager skills
The sales channels and sales methods of IoT products will change. From products to consumers, the sales methods directly from the e-commerce platform cannot be achieved in the era of IoT transformation.
Trend: Smart products need to break into the "team" of the overall solution, hardware + software + applications are indispensable, in order to hold the thigh.
Therefore, the sales staff not only needs to understand the performance of their own products, but also needs to have sufficient market sensitivity to integrate the products into the corresponding overall plan according to the needs.
Similarly, for procurement, the supply chain approach needs to be transformed into an ecological chain. For product companies, it has not been enough to compare the price and performance of components. It needs to be extended to the software and algorithm level, or it will become a product competition. The core of force. Some companies' procurement departments have set up separate eco-purchasing positions.
new skill:
The salesperson needs to supplement the skills of the product manager and integrate the excellent resources to form the just-needed solution to finally package the product. Huawei established IOTMET in the sales system and set up a solution department for IoT applications.
The procurement staff of the docking sales, the understanding of the original factory and the skills of the supplier evaluation need to be improved, and the redundancy performance and ecological expansion capability will be more important than the price.
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