In the average person's impression, Louis Vuitton is the company that manufactures luxury goods, but I do not know whether it is attracted by the market of wearable devices, Louis Vuitton may also have to launch a smart watch!
Traditional luxury goods manufacturers battle against Apple, which watch is more luxurious? Is Apple Watch Gold Edition or Louis Vuitton's new product? Jean-Claude Biver, president of the Louis Vuitton watch department of the French luxury goods manufacturer, said in an interview with German media recently that they will launch a competitive product to compete with Apple Watch at a price of approximately 1400. Euro (about 1526 U.S. dollars).
Biver told the media: "Louis Vuitton welcomed the arrival of Apple Watch, because Apple's strong brand effect will help the market reawaken consumers' enthusiasm for luxury watches. Louis Vuitton's goal is to gain more market share. It is not only limited to set sales and profit targets, but also hopes that its brands Tiger Hall and Hublot will enter the Chinese market more.â€
Biver said that currently the Chinese market only generates 5% revenue for the LVMH watch sector. If Louis Vuitton is committed to the launch of Apple Watch's competing products, then it will directly target the Apple Watch Gold Edition, which is closer in terms of price. However, if you can compete with the Apple Watch, you also need to see what the Louis Vuitton watch can provide.
So for consumers, is the watch of traditional luxury brand more attractive, or is Apple's new watch brand series more popular? Local tyrants should buy it.
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