On August 9th, the Beijing China Railway Museum ushered in the grand event of the 2016 headset industry - FIIL headset Change!For My DIVA new conference. At the press conference, the brand founder, chairman and product manager Wang Feng carried FIIL headset CTO Suining, executive vice president of Design Affairs China and Moritz Ludwig, design director of the world-famous industrial design company jointly released and explained the revolutionary full-scene smart wireless headset -- FIIL Diva. Wang Feng’s students Bebe, Muse Han, Parhati, and Zhang Xinxin also came together to witness the headset event.
Looking back at FIIL's growth history in less than a year, the pace of development is amazing. Listed in the IF Design Award three months after its launch and won the Hi-Res Certification and Red Dot Design Award in Japan in April 2016. The first-generation product sales in the first nine months of the year broke 70,000; Jingdong and Tmall ranked the fourth in the 618th Shopping Festival. Jingdong Platform thousand yuan domestic headset brand sales, 1000 yuan Bluetooth headset single product second, praise rate as high as 97%; successful completion of A round of financing; the application of the 32 patents have been authorized 18; completed 200 offline experience shop The laying ... ... created less than 1 year fiil headphones, quickly stand high-end headphone market, the achievements of several domestic headphones and headphones market first, a veritable phenomenon-level brand. However, as the founder of this new brand, Wang Feng has greater expectations for fiil.
During the conference last year, Wang Feng had said that to be a world-class headset from China, so that more Chinese users can hear high-quality sounds and expand the possibilities of headsets from the product, culture, and content ecosystem. Past achievements are only fiil's first steps toward the dream. At this conference, Wang Feng used "revolutionary" to define the pace of his new product and fiil. Wang Feng pointed out at the press conference that the future direction of headset development is "wireless," and the demand for scenes is "intelligence." Wang Feng believes that "intelligent" is the active thinking and perception, can understand and predict the user's feelings and needs, and then actively meet these needs. The new FIIL Diva debuted with the "Full Scene Smart Wireless Headset", breaking through the monotonous pursuit of sound quality of traditional headphones and striving to cause a revolution in the headset industry.
High-end headset popularity - headphones can not only exist like accessories
"Headphones can't exist only as accessories." This is the concept that fiil proposed in 2015. Let headphones have their own independent properties, and become the essential “masterpiece†that is accompanied by people, such as mobile phones. Sound quality is the most basic and important level. But it seems that this has not stumped fiil, fiil in the past year dedicated to the creation of the ultimate product, the exploration and the spirit of persistent brand spirit. The fact proves that fiil not only won the recognition of the most discerning user in the market, the headset enthusiast, but also won the favor of the mass consumers. Fiil only supported by three products, sales performance in the 618 Shopping Festival, has been in line with overseas established manufacturers, reaching the unprecedented height of the domestic headset brand.
Behind this achievement is the founder of Wang Feng’s harsh work thinking and a strong founding team behind him. Wang Feng has used “work†to describe fiil's products. Fiil is like every song he produces. Like every work, he builds on his “ideal type†rather than chasing market hotspots and fashion. Fiil's employees once said that Wang Feng will send job requests at various times, and even during a period of time, he will be nervously reflexive as soon as he hears the WeChat reminder. The excellent quality of the product, coupled with the strict control of Wang Feng’s final “perversionâ€, made fiil very sound and other qualities.
In addition, the fiil headset CEO Peng Jinzhou is the vice president of the original Huawei glory, as one of the creators of the "glory miracle", deep in the operation of technology companies, and the most cutting-edge Internet marketing methods. The founding team led by CTO Suining is from the old industry giants such as Plantronics.
Breaking through the traditional revolution - headphones can't just exist like "functional headphones"
For a long time, better sound quality is almost the only pursuit of high-end headphones. This single-dimension is certainly true, but it also limits the imagination of the entire headset industry to some extent. Wang Feng is hoping to throw a "smart" revolution bomb in the dull headphone market.
"Mobile phones have entered the smart age for a long time. Watches and wearable devices have made many attempts on the topic of intelligence. As of today, there is not much breakthrough in smart phones." Wang Feng at the press conference Said.
Wang Feng has always stated that Diva is a "revolutionary" product, so where is the revolutionary nature of Diva? Wang Feng and Wu Sheng, founder of the scene revolution theory, discussed the future development of the headset at the press conference. "Wireless" and "smart" are exactly two key words that Wang Feng describes as "revolution."
Wang Feng emphasized that "wireless" must be the future of the headset industry, and it will greatly expand the use of headphones. In addition, the superposition of "wireless" and "smart" will bring more possibilities. Of course, this kind of superposition is by no means the so-called innovation of putting smart phones on headphones. According to Wu Sheng, the essence of intelligence is understanding and predicting the scene. Wang Feng thinks that “intelligence†is active thinking and perception. "The machine can take the initiative to experience the environment, to predict the needs of people, and then to actively meet these needs, the essence is more humane." Wang Feng said.
Traditional headphones allow us to listen to music better and continue to improve this "good" standard in sound quality. If we look from this perspective, Diva is not a "traditional earphone." It not only guarantees a more realistic sound quality, but also frees you from the shackles of wired communication, expands the borders of the scenes that can be used by music and should be used, and adds “intelligent†and “humanized†so that listening to music is truly “free to goâ€. Diva to do.
Among the 10 scene modes introduced by Diva introduced at this conference, the most dazzling are the FIIL intelligent noise reduction patent technology MAF (MyAudioFiilter?) from passive acceptance to active screening, and MAF provides noise reduction and Listening, opening, and the wind mode allow the user to select different modes according to his or her own needs to adapt the sound to himself, instead of allowing the user to mechanically adapt to the sound like a traditional earphone.
FIIL's Three Genes and Mission
Taking people as the starting point, satisfying people’s increasing demand for headphones, trying bold ideas that other brands did not think of or trying to experiment, and at the same time have more innovative thinking in technology, letting people’s “intelligent†technology combine with technology. It is the core of Diva and is also the direction of future fiil efforts. This is also the special mission that fiil has to bear.
Fiil's tech genes make fiil more like a tilting technology company. In terms of technology, the fiil team's R&D cost exceeds 30 million a year. It is one of the largest R&D investment companies in the industry. R&D personnel account for 70% of the existing members of the team. CEO Peng Jinzhou is also very concerned with the hardware of the laboratory, even if performance Weaknesses are also definitely not needed.
Fiil's cultural gene is destined to stand out because Wang Feng himself is a musician, from the concept of popular musicians to the recently advertised Zhang Lanxin advertising, and a number of niche vanguard platforms such as lofer, P1, heat wave, ABS CREW. Cooperation, and so on, all interpret the fiil's control of youth culture.
Fiil's content of ecological genes is also very worthy of attention. Wang Feng has mentioned on several occasions that fiil will have to achieve a combination of hardware and software in the future. Apart from Wang Feng’s own content platform, the cooperation with marine music is also worthy of attention. Jiangshan, the chief content officer of Ocean Music, attended the conference. Ocean Music's cool music library provided fiil with tens of millions of songs and provided fili support for the music ecology of fiil headphones. In addition, the mature fiil+ will also provide more possibilities for the realization of this ecology.
The "revolution" has not yet been successful. The entrepreneurial team led by Wang Feng needs to work hard. Whether fiil can open a new era in the field of headphones deserves our mutual expectation. On the evening of August 9, FIIL Diva Crowdfunding, which lasted for 35 days, may be the first test of this "revolution."
Looking back at FIIL's growth history in less than a year, the pace of development is amazing. Listed in the IF Design Award three months after its launch and won the Hi-Res Certification and Red Dot Design Award in Japan in April 2016. The first-generation product sales in the first nine months of the year broke 70,000; Jingdong and Tmall ranked the fourth in the 618th Shopping Festival. Jingdong Platform thousand yuan domestic headset brand sales, 1000 yuan Bluetooth headset single product second, praise rate as high as 97%; successful completion of A round of financing; the application of the 32 patents have been authorized 18; completed 200 offline experience shop The laying ... ... created less than 1 year fiil headphones, quickly stand high-end headphone market, the achievements of several domestic headphones and headphones market first, a veritable phenomenon-level brand. However, as the founder of this new brand, Wang Feng has greater expectations for fiil.
During the conference last year, Wang Feng had said that to be a world-class headset from China, so that more Chinese users can hear high-quality sounds and expand the possibilities of headsets from the product, culture, and content ecosystem. Past achievements are only fiil's first steps toward the dream. At this conference, Wang Feng used "revolutionary" to define the pace of his new product and fiil. Wang Feng pointed out at the press conference that the future direction of headset development is "wireless," and the demand for scenes is "intelligence." Wang Feng believes that "intelligent" is the active thinking and perception, can understand and predict the user's feelings and needs, and then actively meet these needs. The new FIIL Diva debuted with the "Full Scene Smart Wireless Headset", breaking through the monotonous pursuit of sound quality of traditional headphones and striving to cause a revolution in the headset industry.
High-end headset popularity - headphones can not only exist like accessories
"Headphones can't exist only as accessories." This is the concept that fiil proposed in 2015. Let headphones have their own independent properties, and become the essential “masterpiece†that is accompanied by people, such as mobile phones. Sound quality is the most basic and important level. But it seems that this has not stumped fiil, fiil in the past year dedicated to the creation of the ultimate product, the exploration and the spirit of persistent brand spirit. The fact proves that fiil not only won the recognition of the most discerning user in the market, the headset enthusiast, but also won the favor of the mass consumers. Fiil only supported by three products, sales performance in the 618 Shopping Festival, has been in line with overseas established manufacturers, reaching the unprecedented height of the domestic headset brand.
Behind this achievement is the founder of Wang Feng’s harsh work thinking and a strong founding team behind him. Wang Feng has used “work†to describe fiil's products. Fiil is like every song he produces. Like every work, he builds on his “ideal type†rather than chasing market hotspots and fashion. Fiil's employees once said that Wang Feng will send job requests at various times, and even during a period of time, he will be nervously reflexive as soon as he hears the WeChat reminder. The excellent quality of the product, coupled with the strict control of Wang Feng’s final “perversionâ€, made fiil very sound and other qualities.
In addition, the fiil headset CEO Peng Jinzhou is the vice president of the original Huawei glory, as one of the creators of the "glory miracle", deep in the operation of technology companies, and the most cutting-edge Internet marketing methods. The founding team led by CTO Suining is from the old industry giants such as Plantronics.
Breaking through the traditional revolution - headphones can't just exist like "functional headphones"
For a long time, better sound quality is almost the only pursuit of high-end headphones. This single-dimension is certainly true, but it also limits the imagination of the entire headset industry to some extent. Wang Feng is hoping to throw a "smart" revolution bomb in the dull headphone market.
"Mobile phones have entered the smart age for a long time. Watches and wearable devices have made many attempts on the topic of intelligence. As of today, there is not much breakthrough in smart phones." Wang Feng at the press conference Said.
Wang Feng has always stated that Diva is a "revolutionary" product, so where is the revolutionary nature of Diva? Wang Feng and Wu Sheng, founder of the scene revolution theory, discussed the future development of the headset at the press conference. "Wireless" and "smart" are exactly two key words that Wang Feng describes as "revolution."
Wang Feng emphasized that "wireless" must be the future of the headset industry, and it will greatly expand the use of headphones. In addition, the superposition of "wireless" and "smart" will bring more possibilities. Of course, this kind of superposition is by no means the so-called innovation of putting smart phones on headphones. According to Wu Sheng, the essence of intelligence is understanding and predicting the scene. Wang Feng thinks that “intelligence†is active thinking and perception. "The machine can take the initiative to experience the environment, to predict the needs of people, and then to actively meet these needs, the essence is more humane." Wang Feng said.
Traditional headphones allow us to listen to music better and continue to improve this "good" standard in sound quality. If we look from this perspective, Diva is not a "traditional earphone." It not only guarantees a more realistic sound quality, but also frees you from the shackles of wired communication, expands the borders of the scenes that can be used by music and should be used, and adds “intelligent†and “humanized†so that listening to music is truly “free to goâ€. Diva to do.
Among the 10 scene modes introduced by Diva introduced at this conference, the most dazzling are the FIIL intelligent noise reduction patent technology MAF (MyAudioFiilter?) from passive acceptance to active screening, and MAF provides noise reduction and Listening, opening, and the wind mode allow the user to select different modes according to his or her own needs to adapt the sound to himself, instead of allowing the user to mechanically adapt to the sound like a traditional earphone.
FIIL's Three Genes and Mission
Taking people as the starting point, satisfying people’s increasing demand for headphones, trying bold ideas that other brands did not think of or trying to experiment, and at the same time have more innovative thinking in technology, letting people’s “intelligent†technology combine with technology. It is the core of Diva and is also the direction of future fiil efforts. This is also the special mission that fiil has to bear.
Fiil's tech genes make fiil more like a tilting technology company. In terms of technology, the fiil team's R&D cost exceeds 30 million a year. It is one of the largest R&D investment companies in the industry. R&D personnel account for 70% of the existing members of the team. CEO Peng Jinzhou is also very concerned with the hardware of the laboratory, even if performance Weaknesses are also definitely not needed.
Fiil's cultural gene is destined to stand out because Wang Feng himself is a musician, from the concept of popular musicians to the recently advertised Zhang Lanxin advertising, and a number of niche vanguard platforms such as lofer, P1, heat wave, ABS CREW. Cooperation, and so on, all interpret the fiil's control of youth culture.
Fiil's content of ecological genes is also very worthy of attention. Wang Feng has mentioned on several occasions that fiil will have to achieve a combination of hardware and software in the future. Apart from Wang Feng’s own content platform, the cooperation with marine music is also worthy of attention. Jiangshan, the chief content officer of Ocean Music, attended the conference. Ocean Music's cool music library provided fiil with tens of millions of songs and provided fili support for the music ecology of fiil headphones. In addition, the mature fiil+ will also provide more possibilities for the realization of this ecology.
The "revolution" has not yet been successful. The entrepreneurial team led by Wang Feng needs to work hard. Whether fiil can open a new era in the field of headphones deserves our mutual expectation. On the evening of August 9, FIIL Diva Crowdfunding, which lasted for 35 days, may be the first test of this "revolution."
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