Lighting Industry Development Trends in 2011

In 2010, the dimming master died, "Macau gambled" event; NVC Hong Kong listed; Op lighting lighting the Expo; the property market is pressing, the lighting industry under pressure and so on. The most worthy of mention is that home appliance companies have entered the lighting industry, it is understood that the current TCL, Skyworth, Konka and other home appliance companies have entered the lighting industry; the United States and the Group's high-profile acquisition of expensive lighting, new Jiangxi lighting base, the United States lighting all the way to advance .

Of course, the lighting industry is the most awesome when it comes to the rise of lighting monopoly market, lamp nest, Hanlai Lighting City, brilliant lighting city, Su Ming lighting supermarkets, etc., as well as home stores Red Star Macalline, actually the chain of expansion, Lighting consumption has become the third largest building materials industry after household appliances and furniture. The home appliance industry succeeded in going to the countryside and opened up the rural consumer market. Lighting products followed the lighting monopoly and swept the country. At present, the lighting market for domestic and second- and third-tier cities is vacant, and the overall speed of consumption has led to the rise of lighting stores, lighting supermarkets, and lighting stores. Experts predict that the monopoly market will continue to boom in 2011, and the rural market will become more prominent.

The status of lighting industry

Lighting areas such as hotels, commerce, landscapes, and transportation are moving towards the trend of integration and energy conservation. Of course, this is mainly reflected in the rise of LED lighting, which drives the entire lighting industry to be highly efficient and low-carbon. As an important branch of the lighting industry, the home lighting industry, driven by real estate, furniture, home appliances, and building materials, has rapidly grown into the mainstream of consumer lighting, and lighting plays an increasingly important role in modern home improvement and home decoration.

At present, China's Dengdu Zhongshan Town is the largest lighting production group in China, occupying 60% of the market for lighting fixtures and domestic lighting sales. Lighting industry lighting, lighting accessories, lighting city, lighting wholesale city, and lighting stores, plus home stores, so that lighting lighting industry, whether it is business, or the market is extremely complex, resulting in a variety of lighting industry products, many brands, the market The competition is extremely fierce, especially in recent years, the rise of the lighting industry, the overall profit is considerable, so that more and more companies, businesses "from heaven", a huge cake radial division.

Brand Marketing Strategy

The CCTV advertising and celebrity endorsements introduced by lighting companies can directly increase brand awareness. Of course, more importantly, they are products and after-sales services. In the homogenized product market, only professionalism can be strong.

For example, Zhongshan City focuses on the Master of Arts Lamps of the Happy Lighting Technology Co., Ltd. Its professional marketing model has successfully created the success of the Master of Arts lamps. It is understood that in 2010 the art lamp masters entered the domestic market, with lighting monopoly, brand chain to open up the market, with a low threshold, joining the policy, successfully created a small and medium-sized cities and districts and counties hundreds of lighting stores. Through advertisements such as CCTV advertisements, magazines, and online media, the brand awareness of masters of art lamps has been greatly enhanced, and the “4S Buying Lamps” service launched has made Art Lamps College popular in the country.

Industry trends

After the World Climate Conference in Copenhagen in 2009, energy conservation and low carbon have been the mainstream of world economic development. The global incandescent lamp elimination plan, as well as the promotion of energy-saving lamps and the “Ten Thousand Cities” project, once again demonstrated that the energy-saving and green lighting in the field of lighting has reached a climax. In particular, the Guangzhou International Exhibition in 2010, the LED Lighting Fair in the Guzhen Light Fair, and the symbol of technology, green LED lighting, will undoubtedly become a symbol of the lighting industry.

However, LED lamps have high concentration of light and poor diffusion. However, if lamp-type LED lighting fixtures are too dense and the design cost is too high, I believe that energy-saving lamps will be the backbone of home lighting, commercial lighting, and industrial lighting in recent years. The LED lighting energy saving, environmental protection, small size, long life and other advantages, generally adapted to various fields, the market is incalculable.