IDC expects that the market will be affected by the top ten trends in 2016. In 2016, Taiwan's information expenditure will increase by 0.86%. Accelerating digital transformation will be the key to enterprise competition; smart networking will penetrate into vertical applications, and output value will exceed mega yuan in 2016; Business application leap forward, more than 30% of enterprises will invest in e-commerce platform services; hybrid cloud will lead the growth of enterprise IT market, deployment mode towards diversified development; virtual reality device and augmented reality enter the first year of development; third platform deepening The application will drive the rise of open source software service market; 4G penetration rate will exceed 60%, video services and applications will become the main force of development; the popularity of mobile devices and specification upgrades accelerate the multi-application of enterprise mobility and consumer market; enterprise digital transformation zone Zi'an threatens new challenges, raises awareness of risk control, and stimulates enterprises to strengthen investment in capital security; gamification/e-sports injects live water into personal computing devices.
Among them, in the 4G part, under the active development of telecom operators, the penetration rate will continue to grow rapidly. It is expected that the penetration rate will exceed 60% in 2016, and the number of users will surpass the 2G and 3G users, and the growth rate will reach 232. %. IDC pointed out that under the fierce competition of Chunghwa Telecom, Taiwan Big Brother and Far East Telecom, in order to compete for the user market share, and the bandwidth of the existing 4G infrastructure is still sufficient, the 4G is full of fees. 2016 is expected to continue.
In the virtual reality and the augmented reality, although related products have appeared in the past, due to factors such as technology, hardware design, price, content, etc., market development is limited. Now, with the maturity of hardware and technology, IDC believes that virtual reality devices and augmented reality will enter the first year of development, and some products will enter commercialization and mass production in 2016, but its market size It must depend on three factors: consumer experience, price, and content.
The virtual reality and the augmented reality are different in terms of content presentation, and the market is also separated. The former will be dominated by the consumer market, especially the game will become a good market entry point, while the latter will be based on commercial applications. Such as car navigation, advertising marketing, education and training, etc., so it will mainly be invested by the enterprise. In view of the development of Taiwanese manufacturers on the two major markets, IDC senior research manager Yan Lanxin pointed out that HTC is actively deploying the virtual reality market. Recently, it announced cooperation with game development company Valve. It is expected to launch HTC Vive next year. HTC is also in virtual reality. One of the Taiwanese manufacturers with a fast pace in the market.
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