Huizhou NVC Optoelectronics Technology Co., Ltd. (hereinafter referred to as Huizhou NVC), a star enterprise in China's lighting industry, has been cast a difficult shadow by many “borrowers†​​while its development prospects are bright. A few days ago, the State Administration for Industry and Commerce issued a special notice to convene a working conference on the investigation and punishment of the "unknown brand" unfair competition case, focusing on supervising a series of actions with a rather bad nature and a wide range of "å‚å牌" typical cases, bringing to Huizhou NVC The new light enhances the confidence and motivation to dispel the shadows.
Huizhou NVC is China's fastest-growing professional lighting and light source electrical enterprise. With excellent product quality and excellent service, it has won wide recognition and praise from customers. In 2003, NVC products became the national inspection-free product for the first time. In 2005, it was awarded the Guangdong Famous Brand Product. In 2006, it successfully passed the re-evaluation and obtained the national inspection-free product certificate. The NVC trademark was also recognized as a famous trademark in Guangdong Province in 2004.
Since its establishment in 1998, the company's sales performance has maintained an annual growth rate of 80%. At present, it has total assets of 450 million yuan, annual sales of more than 1.5 billion yuan, and more than 2,800 employees, making it a leader in the Chinese lighting industry. By the end of 2006, Huizhou NVC had more than 2,000 specialty stores and customer service organizations throughout the country. It also has operating branches in more than 20 countries and regions around the world. The products are exported to Germany, the United States, the United Kingdom, Russia, Japan and other places. In recent years, the company has won various honors, and its products have been rated as China's quality assured brand, top ten brands of Chinese lighting, etc., and are widely used by well-known buildings at home and abroad.
Huizhou NVC's continuous lighting business and brand influence have shown a bright future, but also attracted the "Li Gui" entanglement, leaving a lingering shadow for the development of NVC. The infringements of infringers have caused confusion and misunderstanding to the public and consumers, and have also seriously damaged the legitimate rights and interests of Huizhou NVC and the good image of the NVC trademark mark.
The NVC trademark owned by Huizhou NVC is transferred to Huizhou NVC Industrial Development Co., Ltd. (hereinafter referred to as NVC Industrial, Huizhou NVC's affiliate company) on February 7, 2007. The NVC trademark owned by NVC Industrial is transferred to Huizhou NVC Lighting Co., Ltd. (also an affiliate of Huizhou NVC). Among them: the trademark of NVC (ancient printed body) was applied for registration in 1998, and the approved commodity was the 11th class. It was obtained from Huizhou NVC Lighting Co., Ltd. on June 7, 2004; the trademark of NVC (Da Black Body) was 2001. In the year of application for registration, the approved commodity was Class 11 and was transferred by Huizhou NVC Lighting Co., Ltd. on April 28, 2004.
Huizhou NVC complained to the State Administration for Industry and Commerce, reflecting that some enterprises and individuals registered the trademark of NVC as the name of the company, and allegedly adopted false publicity and counterfeit product packaging and decoration, which caused misunderstanding and confusion in the market. Infringes on the legitimate rights and interests of the company.
The Huizhou NVC survey found that since 2003, a company in Shanghai named NVC (Shanghai NVC) counterfeited Huizhou NVC's ET60E and ET60B products for sale in Shanghai. In December 2003, Huizhou NVC filed a complaint with the Shanghai Municipal Administration of Industry and Commerce. After receiving the complaint, the Shanghai Municipal Administration of Industry and Commerce quickly found out the facts and ordered Shanghai NVC to rectify the product packaging within a time limit. But the contradiction has not been resolved. In 2004, after the rectification and packaging of Shanghai NVC, the name of the company containing the NVC brand was still printed on the outer packaging of the product and continued to be put on the market, except for Beijing, Shanghai, Zhengzhou, Chengdu, etc., which have better sales of Huizhou NVC products. In addition to local sales, even in the Huizhou NVC store or distributor counters to send staff to sell similar products; at the same time, Shanghai NVC in the country's major lighting city also set up a specialty store, its product variety, store image and Huizhou NVC The product and store image are similar.
Among the many "borrowers", Japan's NVC (Hong Kong) International Group Co., Ltd. and a company in Jiangsu with a company name of NVC (hereinafter referred to as Jiangsu NVC) are very conspicuous. Huizhou NVC complained to the relevant departments that NVC (Hong Kong) International Group Co., Ltd. was suspected of infringing the registered trademark rights of Huizhou NVC on the website without the permission of Huizhou NVC. In March 2006, Huizhou NVC applied for the network evidence preservation to the Notary Public Office of Huizhou City, Guangdong Province. In April 2006, it conducted an inspection to the Chongqing Notary Public Office for the purchase of the electrical panel of NVC (Hong Kong) International Group Co., Ltd. Evidence preservation. However, Jiangsu NVC has used the registered trademark of Huizhou NVC as its corporate name without the permission of Huizhou NVC. On April 20, 2007, Huizhou NVC was informed that Jiangsu NVC intends to publish a national investment advertisement for a certain publication in the Chinese lighting industry market. After several times of communication with the magazine, the advertisement was not published.
Huizhou NVC believes that Shanghai NVC uses Huizhou NVC's registered trademark NVC as the name of the company and is suspected of counterfeiting Huizhou NVC products for sale in the market. Japan NVC (Hong Kong) International Group Co., Ltd. uses the website for allegedly infringing Huizhou Lei The company’s trademark registration rights and the production of counterfeit electrical panels are sold in the market. Jiangsu NVC’s use of Huizhou’s registered trademark, NVC, as its corporate name is suspected of causing confusion and misleading to the public and consumers. Seriously damaged the legitimate rights and interests of Huizhou NVC and the good image of the NVC trademark mark. To this end, Huizhou NVC requested the industrial and commercial authorities to investigate and deal with the relevant products, and ordered the relevant enterprises to stop producing and selling products of the same or similar products as the NVC trademarks, and to revoke the corporate names of Shanghai NVC and Jiangsu NVC.
Like the Huizhou NVC, the phenomenon of encountering “famous brand†has attracted the attention of relevant state departments. The State Administration for Industry and Commerce requires local industrial and commercial authorities to carry out special enforcement actions against "anonymous brand". Fair trade law enforcement departments should strengthen communication and exchanges with enterprises, trademarks and other departments, and give full play to the overall advantages of industrial and commercial institutions. "The behavior is comprehensively managed.
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