Halfway "Chengbitu" Can it impact the small power market?

[Text / high-tech LED Yue Mengdi] High-tech Research Institute LED Research Institute (GGII) survey data show that in 2015 China's LED industry total output value of 396.7 billion yuan (excluding China's Hong Kong, Macao and Taiwan regions), an increase of 15.1%, a faster growth rate In 2014, it fell by 15.5 percentage points. The LED lighting market is still sluggish, and the driving power supply also has a tendency to be damaged. And 3, 5W low-power power companies are more difficult to survive.

However, there are also companies that have grown up against the market in the chaos of the market and have gained a place in their own development with a very high price/performance ratio.

"They (Zhang Fei Power) suddenly popped up in a short period of time. With the IC of Mingwei and the capacitor of Aihua Group, there is a good guarantee in product quality." A person in charge of the power company who did not want to be named told Gaogong LED, like a halfway to kill a "Cheng Jin".

“Zhangfei Power” is the power brand of Shenzhen Deming Microelectronics Co., Ltd. (hereinafter referred to as “Demingwei”), and Demingwei is the agent of Mingwei Electronics. The agent of Mingwei is Deming. Micro-small power supply provides convenience. "We don't produce ICs, we only do the porters of Mingwei." General Manager Yang Dong said. In the 2015 High-tech LED Golden Globe Awards recently awarded, Mingwei Electronics won the 2015 “Intelligent Control” and “Technology Innovation Enterprises” awards.

The good reputation of Mingwei Electronics in the market has greatly promoted the initial promotion of Zhangfei Power. Gaogong LED understands that the driver IC solution SM7513 used by Zhangfei Power has been verified by hundreds of millions of lighting driver markets, and its 730V high-voltage hybrid single IC integration patent technology ranks first in the industry.

From the statistics of GGII, China's LED indoor lighting driver power supply market is still showing rapid growth. Due to the slowdown in demand and the impact of price decline, the growth rate has slowed down noticeably. The data shows that the LED indoor lighting drive power supply market in 2015 was 14.59 billion yuan, a year-on-year increase of 39.2%, and the growth rate was down 15.1 percentage points from 2014.

In the case of slower growth, "Zhangfei Power" uses Mingwei's IC and Aihua's capacitors to make a more cost-effective LED driver.

"We only do small power, insist on quality, adhere to technology and management innovation, do not produce uncompetitive products, do not blindly fight price wars, and do not take the usual path to not follow." Yang Dong explained, in addition to scratching Material management and production efficiency, even logistics costs are also considered for customers.

It is understood that "Zhangfei Power" products are widely used in LED bulbs, ceiling lamps, downlights, spotlights, candle lights and other indoor lighting fields. Products include isolated, non-isolated and linear constant current LED lighting drivers.

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