Electronic components annual killer: E-commerce

In terms of quantity, SMEs dominate. As the competitive environment becomes increasingly severe, these companies must meet high-efficiency in the face of rapidly changing business and technical challenges, such as frequent modifications of design schemes, shortened product life cycles, and increased product complexity, but are limited by their own strength or cost savings. They increasingly rely on the help of component distributors. In the expansion of its product line, distributors have continuously completed various types of materials and their technical capabilities have been increasingly improved. They are also willing to devote more efforts to the development and service of small and medium-sized customers and small-batch orders. However, due to the small purchase volume, it is difficult for terminal manufacturers to obtain better prices from distributors, and the number of batches and types of purchases also increases the difficulty of delivery and logistics management.

The market demand for components and components was cold, and the component distributors were looking for a direction of transformation. More and more companies have begun to establish their own corporate websites and adopt e-commerce methods to implement effective SEO optimization strategies. For example: Hongxinwei Technology, Sino-Italian Law, Jincheng Micro and Chaoguang Optocoupler, etc. Some of them are realizing online trading business, and some are to better display the company's image and business advantages. For a time, corporate websites have become an important means and method for companies to accelerate corporate transformation and innovation marketing.

The development of the Internet has touched various fields and online shopping has become normal. As of December 2011, the transaction volume of China's e-commerce market reached 6 trillion yuan, a year-on-year increase of 33%. The center forecasts that China's e-commerce service industry will usher in its "golden age" in the next few years. The scale of SME users using third-party e-commerce platforms in China (including the same companies registering on different platforms but not including duplicate registrations on the same platform) has exceeded 16 million.

Online trading of components versus offline business has unique advantages and is suitable for component distribution. 1Online transactions increase price transparency, which allows buyers to shop around; 2 China has a vast geographic area and many market opportunities, but it does not increase the number of people it can access to all customers, but the network can make up for those vacancies; 3 The rapid changes and immediate needs of the electronics industry are becoming more and more obvious, and the traditional way is not enough to meet the fast and corresponding requirements. 4 Centralized purchasing from online platforms can reduce the total purchase cost of a single company.

However, it must be pointed out that as we continue to pay more attention to the e-commerce model, we believe that it will bring new opportunities to the distribution of components and parts, and at the same time we must examine the e-commerce path of component distribution. One of the most critical issues: buyers' purchase behavior is difficult to change. First of all, in the traditional transaction process, the purchaser is often in a dominant position, especially the purchase of large enterprises. When online trading, the purchaser becomes the recipient of the price, there is no room for bargaining, but also make consumers feel no advantage of their own; Second, the electronic components involved in the purchase amount is relatively large, the buyer does not want to be on the site When placing orders directly and worrying about the quality of the goods, they only know the company but cannot find the counterparty. In short, the electronic component of electronic components will become an important development direction and trend in the field of component distribution, but there are still many problems in this process. Needs need to optimize and improve.