Liu Qiangdong deleted the entire line of promotional microblogging consumers and did not wait until Jingdong Mall disclosed on Friday that the price war led to the entire category of action. At the same time, it was learned from NetEase's Youdao Shopping Assistant that the price of large appliances in JD.com and Suning Tesco has gradually returned to the price war. Does this indicate that the price war is going to “fire off�
Liu Qiang East "backyard fire"?
The reporter noted yesterday that Jingdong Mall CEO Liu Qiangdong suddenly deleted a microblog on August 17. The Weibo content is: The boss of our shareholders' senior citizens capital specifically called from the United States and recommended that the price war be introduced to the entire product line, which was launched on Monday. As for this cool appointment, as of press time, Jingdong did not give a response.
Originally fierce price war, due to the absence of Liu Qiangdong, the heat suddenly dropped. The reporter found on Liu Weidong’s Weibo that as of 6:00 last night, Liu Qiangdong, who was able to send more than 40 Weibo posts a day earlier, was unfamiliar with a Weibo post and deleted the micro-blog previously prepared to launch a full-line price war on Monday. Bo. At the same time, Dangdang CEO Li Guoqing, who has been working with JD.com for a long time, has kept quiet about price wars.
For Liu Qiangdong's sudden "difficult mouth," there have been many discussions in the industry. Sina Weibo certified member Lilacs broke the news on Weibo yesterday and said that Liu Qiangdong has “fired in the backyard†— “According to reliable sources, one of the big PEs of Jingdong’s last round has already withdrawn from the investment and only took the principal back.†, Jingdong Mall public relations staff said: "false news!" And declined to comment more.
Falling prices have fallen
From the data provided by the third party, it seems that both the price and the flow indicate that the price war is drawing to a close. Yesterday was the fifth day of the price war. According to Netease’s statistics, the price of the large appliances in Jingdong and Suning’s IPOs was gradually increasing. The average price of JD’s rose from 3,450 yuan on August 15 to 3614 on August 19. Yuan, while Suning Tesco also rose from 3,423 yuan to 3,499 yuan. From the flow point of view, Jingdong Mall traffic basically fell to the price war. In contrast, Suning's e-commerce traffic has already reached a new level and has not yet returned to the level of August 14th.
According to the comparison website's data, the recent out-of-stock rate of merchants has also dropped significantly. Reporters interviewed a number of hot products in the scouring list. It was found that the home appliance products with a short-term out-of-stock rate as high as 30% had been significantly improved this week. In the hot-selling commodities list on the 20th, the reporter only A few products were found to be out of stock, and there were no shortages of three products at the same time. The overall stock-out rate was less than 10%.
In response, a staff member of a home appliance store told reporters: “Most home appliance manufacturers are not willing to participate in this price war. On the day when the price war is the most intense, salesmen are required to go out to enjoy the sun and not to sell goods. According to the staff member, he received several angry consumers who were out of stock last week.
Price intelligence staff did not show up
In addition, the legendary price intelligence personnel did not appear as expected yesterday. Jingdong said last week that it would send thousands of price intelligence officers to compare prices of Gome and Suning stores. Yesterday was the first day. To this end, Suning sent an internal staff station to observe. However, Suning said that after one day's observation, no one was seen wearing Jingdong intelligence clothing. Even suspected personnel did not find it.
In response, BOE responded to the media's response by saying that in fact they had sent four individuals to Suning’s Lenovo Bridge Store, but they wore casual clothes because uniforms were not completed.
Liu Qiang East "backyard fire"?
The reporter noted yesterday that Jingdong Mall CEO Liu Qiangdong suddenly deleted a microblog on August 17. The Weibo content is: The boss of our shareholders' senior citizens capital specifically called from the United States and recommended that the price war be introduced to the entire product line, which was launched on Monday. As for this cool appointment, as of press time, Jingdong did not give a response.
Originally fierce price war, due to the absence of Liu Qiangdong, the heat suddenly dropped. The reporter found on Liu Weidong’s Weibo that as of 6:00 last night, Liu Qiangdong, who was able to send more than 40 Weibo posts a day earlier, was unfamiliar with a Weibo post and deleted the micro-blog previously prepared to launch a full-line price war on Monday. Bo. At the same time, Dangdang CEO Li Guoqing, who has been working with JD.com for a long time, has kept quiet about price wars.
For Liu Qiangdong's sudden "difficult mouth," there have been many discussions in the industry. Sina Weibo certified member Lilacs broke the news on Weibo yesterday and said that Liu Qiangdong has “fired in the backyard†— “According to reliable sources, one of the big PEs of Jingdong’s last round has already withdrawn from the investment and only took the principal back.†, Jingdong Mall public relations staff said: "false news!" And declined to comment more.
Falling prices have fallen
From the data provided by the third party, it seems that both the price and the flow indicate that the price war is drawing to a close. Yesterday was the fifth day of the price war. According to Netease’s statistics, the price of the large appliances in Jingdong and Suning’s IPOs was gradually increasing. The average price of JD’s rose from 3,450 yuan on August 15 to 3614 on August 19. Yuan, while Suning Tesco also rose from 3,423 yuan to 3,499 yuan. From the flow point of view, Jingdong Mall traffic basically fell to the price war. In contrast, Suning's e-commerce traffic has already reached a new level and has not yet returned to the level of August 14th.
According to the comparison website's data, the recent out-of-stock rate of merchants has also dropped significantly. Reporters interviewed a number of hot products in the scouring list. It was found that the home appliance products with a short-term out-of-stock rate as high as 30% had been significantly improved this week. In the hot-selling commodities list on the 20th, the reporter only A few products were found to be out of stock, and there were no shortages of three products at the same time. The overall stock-out rate was less than 10%.
In response, a staff member of a home appliance store told reporters: “Most home appliance manufacturers are not willing to participate in this price war. On the day when the price war is the most intense, salesmen are required to go out to enjoy the sun and not to sell goods. According to the staff member, he received several angry consumers who were out of stock last week.
Price intelligence staff did not show up
In addition, the legendary price intelligence personnel did not appear as expected yesterday. Jingdong said last week that it would send thousands of price intelligence officers to compare prices of Gome and Suning stores. Yesterday was the first day. To this end, Suning sent an internal staff station to observe. However, Suning said that after one day's observation, no one was seen wearing Jingdong intelligence clothing. Even suspected personnel did not find it.
In response, BOE responded to the media's response by saying that in fact they had sent four individuals to Suning’s Lenovo Bridge Store, but they wore casual clothes because uniforms were not completed.
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