As far as I am concerned, I think that one of the biggest areas of development, progress and change in ITS systems in recent years is the improvement of the technical level of motor vehicle telecommunication service systems. It used to be an almost non-existent area, and now it has expanded to traffic. Every aspect of the information technology field, and navigation systems are installed in almost all motor vehicles.
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Some people would say that these car manufacturers made a lot of money by installing navigation systems. In the 1990s, navigation systems entered the US and European markets, when the cost was high, and in the past decade, this cost has been reduced. However, the price has not changed. For those car companies, we know that in some cases, every time they sell a navigation system, they can earn a thousand euros, and unfortunately they also face certain risks. Among our first speakers, he also said.
We have seen that PND has become a big market, so in China, this market is still expanding. In addition, I think the situation in the United States is similar, as is Europe. This threat is already a big threat to us, and this threat will eventually become bigger and bigger. With the continuous development of mobile navigation systems, I believe that our challenges will become increasingly severe.
What is the current situation? Car companies, especially those from Germany, who look around the world to find the right market, they like Honda's system in Japan, I believe they will play a leading role in transforming Telematics With the development of technology, they will study whether Telematics can intervene in their navigation system and PND system to explore more service functions.
They are pushing the development of such systems in many parts of the world, and they will further use the driver's phone because the driver's phone is basically equipped for everyone, as long as he buys a new car. They will also install these devices in the promotion of very high-end luxury consumer goods. This is also an extension of a new communication technology. It can also be embedded in mobile phones that people carry every day.
Bluetooth is becoming more and more common nowadays. I think there may be various challenges in the future of this system, but with the constant unification and convergence of standards, many problems may be further reduced. In Europe, they are vigorously promoting emergency call services. I think there will be some changes in this field. Most car manufacturers, I know that some car manufacturers in Europe and the United States are planning to start using the driver's phone. Call a number directly, especially when a traffic accident occurs.
For example, Mercedes-Benz can dial 112 directly on the driver's phone, it will send a short message directly to the emergency processing center, they must use the very standardized technology on the phone. We also know that Americans are now doing 911 or 112, and they are able to get relevant services quickly. In this case, they also need to be authorized to directly dial 911 or 112.
And an important issue they have to consider is that there is a compatibility problem. If you don't dial 911 or 112 on the car, there will be a liability problem, so you can automatically dial through Bluetooth as long as you change the software very simply. 112, 911, this is a relatively cost-effective method. They installed Bluetooth in their cars. Many lawyers believe that if they don't change this way in the next two or three years, they know they will be sued and are sued for privacy issues.
How should we strengthen the navigation system? Communication capabilities are to enhance their PND capabilities, allowing users to build their destinations, they can use any server, they can use Yahoo, they can use Google, etc. They can choose, then send emails to the car and tell them they want to go Where, there are some standard platforms, such as a platform like Outlook to send mail to the car, many cars have such a function, just like the function of the small secretary. This can be done by a protocol converter that can implement such location-based services.
When the navigation system is fully implemented, the car driver can get on the bus, press a button, then download the destination that has been stored, and then easily reach the destination. They can also download updates, which can be done wirelessly, which is economical, not costly, and can update where the car is now, where it is going, and some things on the road.
And we will also have traffic information, which is part of the update. In some cases, they may not download the information, they can also press a button, then know where the latest situation is going, where they have gone, and so on.
In order to expand the loading of the navigation system, we must also take some measures. There have been some experiments to experiment with destination retrieval, as well as voice-controlled services. In the next two or three years, the navigation system can have this function, the high-end PND can provide similar services, we also carry out some diagnostic services, that is, the communication device in the car, the car company may have in the PND Some sales difficulties, such a PND can have Bluetooth capabilities.
Another is to give auto dealers an interface. In the United States, Europe, and Japan, they can use this interface to have security. I think 80%-90% of security alarms can be realized by the form of probe vehicles. This will be launched in the next two years, and Nissan has announced this week that they will collect data on the probe car through their cars. This technology is relatively mature. The car company is working hard to use this technology for cars, and it will be available after 2009.
As I said earlier, the call center is very important. We have established a number of call centers in the United States and similar services in China, as well as in the United States and Europe. We know that all services should have voice capabilities, which allows drivers to get information, know what they want to do, make requests, make requests through the interface, don't do this, but send requests by voice.
We are still working hard, and using this hybrid approach with the car company is to combine the sound system with the manual service, because there is a lot of work that must be served by real people, not all functions can be automated. Voice service to achieve. For example, when someone opens onto a hillside, shakes the window, then asks the people around and speaks loudly. This is a very noisy environment, and this situation must be changed.
Therefore, if we have a sound system, we can have relevant software. Our process is a relatively difficult process. Many people have made efforts in this area, and we are the same. 75% of local-based requests are good, but some requests are still not clear, so we must have real-life services, and he can communicate with you in two seconds.
If the computer is not 100% sure of the result, it will not ask you what is going on, but a real person to come up with the final result. This reduces our cost and reduces the cost by 60%. This result is relatively quick. These can all be achieved through a proxy. We believe that micro-call centers should also be established in some places, which can reduce costs and improve the quality of services, because in some places, people do not know the specific location, where is the place you are going.
If such a micro call center is established, that is, if the person knows the geographical location of the small place, he can provide a quick information service to the requesting person, not to say that he does not know the destination. What is the specific location. So we set up this small call center with only three or four people, so that we can provide strong support for this kind of location-based service.
In large call centers, there are often problems with not knowing the geographical location, so when we receive a call, if it is a small call center, they can quickly assign a location, that is, the person who answers the call. Know what you are talking about, and know the local situation, and he also knows the nearest restaurant, he can provide you with better service.
I sometimes call, they will take a long time to answer the phone, just spend the time on processing information, which is more time-consuming. There are a lot of car companies in Europe and America, they all offer this kind of cancellation order service, because some services are likely to be free services in one year, after which they will start charging, but also allow to cancel the service after ordering the service. Ordering, termination of service can reduce costs. By using the driver's phone, you can cancel the service at any time.
All I said is that we can offer customers less than 50 euros of service, this computer-based service does not cost more than 50 euros, in addition to the cost of some cars, but otherwise In addition to the map data and other content, there will be no other costs and other expenses. Location- and location-based services will not exceed one euro per minute. We have a basic data requesting service, which will be included in the sales price of the vehicle, which is also the automaker's own choice. If other requests are made, they will be paid through the driver's telephone bill.
So I want to summarize, car communication is undergoing a profound change, car manufacturers need to protect the benefits of navigation systems, we can provide more services than PND can provide, we must reduce costs as much as possible, you can also use these smart tools At the same time, it can be combined with the service of real people, so that it can provide better speech recognition service. We can also provide many communication services through the driver's phone, including emergency calls. Emergency calls can directly reach the PSAP. Through this, everyone can Seeing car communication is a booming market.
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