IHS iSuppli's research shows that in the next few years, shipments of traditional PC tablets will be dwarfed by media tablets such as the Apple iPad. In 2010-2015, the shipment of media tablets will be 10 times that of PC tablets.
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From 2010 to 2015, the total shipment of media tablets will reach 888.7 million, while the PC tablet will only be 88.8 million. In 2015, PC tablet shipments will increase from 2.3 million in 2010 to 45.2 million, with a compound annual growth rate of 81.5%. In contrast, media tablet shipments in 2015 will increase from 17.4 million in 2010 to 262.1 million, with a compound annual growth rate of 72.1%.
The media tablet is based on an ARM microprocessor and uses a mobile operating system. Its sales volume has exceeded 25 million mark, easily surpassing the sales of fully configured PC tablets in the first 10 years.
The chart below shows IHS iSuppli's forecast for PC tablet and media tablet shipments for 2009-2015.
　　
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Carry two tablets
Although both media tablets and PC tablets are considered tablet devices, the structure and use are quite different.
Tablets such as the iPad, Motorola Xoom and Samsung Galaxy Tab are usually flat-panel shapes, using a mobile operating system, based on ARM or mobile CPU, with a touch screen as the main interface. The PC tablet adopts a flat or folded/hybrid form factor, based on Atom or x86 architecture, and uses a complete PC operating system such as Windows 7, Linux or Mac OS.
Media tablets are mainly used to browse web pages, social networks, emails, and media content such as video, music, e-books/magazines, and games. Various applications are suitable for touch operations, evolved from the smartphone environment, with touch screen as the main interface.
On the contrary, although the PC tablet also uses touch, it has not used touch well before, because the previous application is full of drop-down menus and dizzying options.
Still meet a need
Fully configured PC tablets have many innate shortcomings: slow startup, prone to program conflicts or crashes, and it is not easy to integrate touch. But the PC tablet can meet a demand that the media tablet can't meet. The design of the PC tablet is geared to the needs of the work, users can use it to quickly complete data entry, analysis and creative work, these tasks can not be carried out on the media tablet. While productivity applications have improved, added additional features, and expanded access to the cloud, these will enhance the functionality of the media tablet, but whether it can be changed from a consumer device to a creative device, for many corporate users still not Too bright.
The emergence of a hybrid product that combines the characteristics of a media tablet and a PC tablet may break the boundary between the two. This new product will allow employees who need to process large amounts of data to get the full functionality they rely on, just as they are in a fully-configured PC system, while still having the speed and ease of use of mobile systems. The system can run in a mobile environment like a media tablet, but becomes a full operating system when connected to the dock. The docking station also makes it easy to connect peripherals, including full-size keyboards, mice, and additional displays.
Will it be mixed?
The hybrid model creates an opportunity for PC vendors to continue to differentiate their products from competing products in the mobile space, which ultimately leads to a slowdown in the growth of pure media tablets. The media tablet is hard to beat, but many users still need a more stable system. However, due to some problems still to be solved, it may take several years for the hybrid PC tablet to be more widely adopted.
The first is the quick start problem: the characteristics of the instant boot of the media tablet are outstanding. Although the fully-configured PC tablet is unlikely to reach the speed of the media tablet in the short term, vendors are actively working to narrow the gap between the two.
Followed by Microsoft's Windows 8 operating system. Touch performance is improved, and image-based menus are further developed to help make the system more suitable for touch interfaces, both in mobile and docking modes. The release time and performance of the system will be critical. IHS expects that it will not be launched before the second half of 2012, and it will take 18 to two years for the company to adopt it on a large scale.
Finally, there is a need to improve the mobile operating system. As Apple still controls the media tablet space, competitors still struggle to challenge the Apple operating system. As systems such as Android continue to improve, the performance gap between these operating systems will shrink.
The characteristics of the computer market are changes, and competitors are constantly surpassing each other in the competition for market share. At present, the media tablet is very strong, but PC tablets still have opportunities.
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