Can LED projectors be "targeted" by the market?

In the LED projector's own technical level has not been qualitatively improved, especially in the case of no breakthrough in brightness, it is still difficult to obtain real recognition and development in the field of education and business. In addition, from the perspective of price, although the concept of LED light source can save a lot of money has been deeply rooted in the hearts of people, in reality, the price of LED projector itself does not show obvious advantages, for consumers, the potential "price "The advantage is not too convincing, and the price of high walking is just an important reason hindering its development...

Therefore, although the LED projector has successfully promoted its "perfect" low-carbon energy-saving concept and gained great results, it has been difficult to be fully accepted by the market for quite some time.

"Can LED projectors be "targeted" by the market?"

LED bulb

"Can LED projectors be "targeted" by the market?"

Emerging LED light source in projector

LED projection has not completely touched the heart of the market

Although LED has many inherent advantages: energy saving, low noise, exceptional service life, wide color gamut, no need to replace the light bulb, etc., especially the last two, it has caused great concern. Many manufacturers are rushing to this, and they have been launching LED projector projects. Many LED projectors have swarmed. However, this does not mean that the LED projector has matured. Some brands have clearly stated: "LED projectors are not mature. Nowadays, LED projectors are more attractive. The product itself is not very practical. LED projectors are more like a manufacturer's response to the market. ”

At present, the projector made up of traditional light sources on the market can easily reach 2500 lumens or more. In terms of brightness, there is still a big gap in brightness between LED projectors and conventional light source projectors. However, projectors that use portable as their main selling point can be reduced in brightness. Therefore, the brightness of about 100 lumens can meet the needs of small meetings of 3-5 people.

"Can LED projectors be "targeted" by the market?"

The world's first LED light source projector Vivitek H9080FD

In reality, even for home projectors with low brightness requirements, when the brightness is lower than 600 lumens, the display effect will be greatly reduced. In the business and education fields that occupy the vast majority of the market, if the brightness is less than 2000 lumens, it can be considered as having no use value. It can be seen that with the current technical level, LED light source projectors may not be able to enter the mainstream business and education market. Even in the field of home entertainment, they often fail to do so. From this point of view, although the LED projector is very hot, it still needs to be treated rationally for its actual development and the market influence it can achieve. Therefore, this is one of the reasons why LED projectors have grown stronger in the field of portable projectors.

In addition to the brightness reasons, LED projectors are difficult to popularize in the market, and high prices are another very important reason.

The biggest resistance to popularization is not to buy "expensive"

At present, in the Chinese projector market, price is the most important factor affecting consumer behavior. According to the survey, when LED projector users decide whether to purchase LED projectors, more than 50% of netizens have clearly stated that they will consider the price factor first.

The long life of the LED light source can save the maintenance cost, which is the biggest advantage of the LED projector. But from the current situation, the excessive price has largely offset the advantages of not needing to replace the bulb. For example, the H9080FD1080p is priced at up to 150,000 yuan, and Samsung's 1000-stream brightness product F10M, which was launched in March 2010, is also close to 50,000 yuan. Such a high price is not comparable with the current mainstream products, and even if the cost of replacing the light source in the later stage of the traditional product is counted, it is difficult to see the advantage of the LED projector in terms of price.

In addition, most LED projectors on the market today are targeted at individual users and small-scale business applications. Due to the brightness, this part of the product is subject to many restrictions, even by many netizens as "toy" or optional equipment. Despite this, more than half of these products are priced at more than 3,000 yuan, and even many products with a brightness of only 10 lumens are not less than a thousand dollars.

According to the survey results, more than 90% of netizens who used LED projectors think that the current price of LED projectors is high, 53.4% ​​of netizens think that their prices are obviously high, and more than 50% of the respondents believe that The price is too high is the most important reason for the development of the LED projector market.

In addition, the LED light source often mentioned in the current propaganda is low in cost, in fact, for the low-brightness LED light source, the high-brightness LED light source with high luminous efficiency is still expensive. And improving the brightness is undoubtedly an inevitable choice for LED projectors. Therefore, even from a longer time scale, LED projectors really show a price advantage, there is still a long way to go, at least, the market is not yet "accepted" LED projectors.

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