According to VR editors, AR Education’s eclectic technology has secured millions of dollars in capital from Angel Capital. It is understood that this round of financing is mainly used for brand promotion, IP costs and personnel expansion.
According to the statistics, Chuangqu Technology was established in 2015 and is positioned as a three-dimensional AR education platform for children's education and entertainment interaction. To be more specific, it is interesting to use AR technology to make children's books interesting, use content as the cornerstone, and AR technology as an entry point for organic integration; through books as native content, leveraging popular video IP images to develop cross-media derivative content. At present, there is an interest in signing the “Three Little Pigs†big film IP in addition to the rice grain industry. It also collaborates with publishers such as “Antarctic Bear†and “Our Planet†and other children’s books.
According to a series of policies issued by the state, AR is the major trend of digital copyright in the entire traditional book industry. It is not difficult to understand that AR technology has increased the presentation of teaching information in the field of education, allowing children to interact with virtual objects and games in the learning process, and to satisfy children’s curiosity through AR virtualization of children’s books. The game psychology has greatly enriched the children's reading experience. For many years in the children's publications, the accumulation of topics, the control of children's children's books, the establishment of their own children's interaction system, and in-depth cooperation with the publishing house have made the children's books interesting. Interactions enable children to enhance their experiential and learning skills in reading and combine with the reading pen to change the interactive form of children's books.
In addition, most domestic children's startup companies are independent R&D IPs, and these IPs are difficult for users and children to identify and pay. The market strategy of the Fun Network is to sign popular IPs, cooperate with publishers, and obtain popular IP digital rights. It should be pointed out that the combination of digital copyright and industry is undoubtedly the future trend.
As an investor, Professor Xu Hongbo, chairman of Chuangda Capital, has been paying attention to the digital publishing field. He believes that the current digital publishing industry is on the eve of an eruption and the entire industry will usher in the trillion market. As one of the six drafters of the mobile Java standard, the predecessor of the Android standard, Xu Hongbo was the chief architect and chief scientist of Internet companies such as SUN and BEA. He has more than 20 years of experience in the TMT industry and was founded in 2012. The company has invested in angels. In the past five years, it has invested in a series of well-known projects such as gift presentations, part-time cats, super class schedules, F5 unmanned convenience stores, vertical and horizontal cultures, smart shopping, Takagi artificial intelligence, and dot-meter technology.
At present, Chuangda Capital invests in three directions: First, consumption upgrades; second, creation and education of foreign languages; and third, forward-looking technology, including artificial intelligence, AR/VR, and blockchain. Xu Hongbo introduced that Chuangda Capital is focused on exploring projects that promote economic transformation and upgrading through “science and technology + cultureâ€, especially in terms of education, a series of layouts, from mothers to pregnant women to 0-3 years old, preschool age Preschool education to K12 has invested in leading companies in various sub-divisions and has opened up the entire child education industry chain.
Talking about the future, Zheng Hao hopes that Fun Technology will become the first brand of children's children's books within 5 years. In recent years, children's books are the fastest-growing segment of the entire book market, with a compound annual growth rate of up to 9%, accounting for 16% of all book categories, and the future of the children's book market with favorable factors such as second-child policy. The outbreak will continue to grow.
VR will continue to pay attention to and report on the investment and financing of domestic VR/AR teams. Please pay attention.
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