[Source: "High-tech LED-technology and application" April issue Lin Qile]
First, the energy-saving policy promotes the rapid development of the LED industry, resulting in a wide variety of products
The National Policy “Twelfth Five-Year Plan†and the policies jointly promoted by the Ministry of Science and Technology and the Ministry of Industry and Information Technology to accelerate industrial transformation and promote the development of green energy-saving industries. L ED has been included in the national “Twelfth Five-Year Plan†key support and promotion projects, and this series of policies have played an extraordinary role in promoting the development of LED lighting.
With the comprehensive promotion of low-carbon economy, energy conservation and environmental protection has become a major development trend in the current era. LED lighting products have been rapidly developed due to their absolute advantages in energy saving and environmental protection.
At present, the luminous efficiency of LEDs is gradually increasing, and the luminous efficiency of white LEDs has exceeded the level of fluorescent lamps and is steadily increasing. In recent years, technological improvements in wafers have led to a sharp decline in manufacturing costs, and their prices have fallen by nearly 60%. LEDs are moving at a high speed and in a healthy manner in a high-efficiency, low-cost direction, which lays a solid foundation for the widespread use of LEDs in the field of lighting.
In recent years, LED has begun to affect people's daily life in a wide range, such as LED landscape lights, LED street lights, LED special lighting tools. It is expected that in the next few years, LED lighting can occupy 60% to 80% of the lighting market, which means that the functional lighting of LED is no longer just in the "testing water" stage, but is fully involved. The industry has developed LED lamps for various occasions, from indoor downlights to streetlights, from projectors for studios to special lighting for fishing boats, cars and airplanes. Tens of thousands.
Second, enterprises should clearly define product positioning and control market promotion direction
According to industry analysis, the industry does not lack leading technology, does not lack quality and cost-effective products, and has a large number of customer sources and a broad market, but why not grow a leading brand enterprise with leading industry? Mainly the company's positioning is chaotic, almost every company wants to do the LED lighting all-around, underestimate the LED industry's technology and market operation difficulty, resulting in a series of subsequent problems, so that enterprises have a vicious circle that is difficult to get rid of.
The LED industry product line is indeed too broad, and the company is bent on making it bigger, so it slowly blurs its product positioning. In the end, no matter what the lamps are, as long as they are stuck with the LEDs, the company will spare no effort to promote, resulting in a lot of messy research and development projects. However, limited to the number and capabilities of R&D technicians themselves, they are required to do multiple projects in a limited time to produce different products. R & D personnel are not focused, consider the problem is not comprehensive, the research and development plan is not careful, directly affect the quality of the product. At the same time, because the production and manufacturing links are immature, material procurement cannot be achieved in one step, resulting in a certain degree of production waste. Therefore, the products produced are not competitive in terms of technology or price. New products can't win market share, and it is naturally difficult for companies to invest in manpower and resources to mass produce products. This means that the funds invested in the project in the early stage cannot be recycled. If a company has several "half-way" projects in a year or two, it can directly drag the economic situation of the enterprise to the abyss of the predicament, so that the enterprise can not function properly, and even face bankruptcy.
For more information, please refer to the April issue of "High-tech LED-Technology and Applications" magazine.
First, the energy-saving policy promotes the rapid development of the LED industry, resulting in a wide variety of products
The National Policy “Twelfth Five-Year Plan†and the policies jointly promoted by the Ministry of Science and Technology and the Ministry of Industry and Information Technology to accelerate industrial transformation and promote the development of green energy-saving industries. L ED has been included in the national “Twelfth Five-Year Plan†key support and promotion projects, and this series of policies have played an extraordinary role in promoting the development of LED lighting.
With the comprehensive promotion of low-carbon economy, energy conservation and environmental protection has become a major development trend in the current era. LED lighting products have been rapidly developed due to their absolute advantages in energy saving and environmental protection.
At present, the luminous efficiency of LEDs is gradually increasing, and the luminous efficiency of white LEDs has exceeded the level of fluorescent lamps and is steadily increasing. In recent years, technological improvements in wafers have led to a sharp decline in manufacturing costs, and their prices have fallen by nearly 60%. LEDs are moving at a high speed and in a healthy manner in a high-efficiency, low-cost direction, which lays a solid foundation for the widespread use of LEDs in the field of lighting.
In recent years, LED has begun to affect people's daily life in a wide range, such as LED landscape lights, LED street lights, LED special lighting tools. It is expected that in the next few years, LED lighting can occupy 60% to 80% of the lighting market, which means that the functional lighting of LED is no longer just in the "testing water" stage, but is fully involved. The industry has developed LED lamps for various occasions, from indoor downlights to streetlights, from projectors for studios to special lighting for fishing boats, cars and airplanes. Tens of thousands.
Second, enterprises should clearly define product positioning and control market promotion direction
According to industry analysis, the industry does not lack leading technology, does not lack quality and cost-effective products, and has a large number of customer sources and a broad market, but why not grow a leading brand enterprise with leading industry? Mainly the company's positioning is chaotic, almost every company wants to do the LED lighting all-around, underestimate the LED industry's technology and market operation difficulty, resulting in a series of subsequent problems, so that enterprises have a vicious circle that is difficult to get rid of.
The LED industry product line is indeed too broad, and the company is bent on making it bigger, so it slowly blurs its product positioning. In the end, no matter what the lamps are, as long as they are stuck with the LEDs, the company will spare no effort to promote, resulting in a lot of messy research and development projects. However, limited to the number and capabilities of R&D technicians themselves, they are required to do multiple projects in a limited time to produce different products. R & D personnel are not focused, consider the problem is not comprehensive, the research and development plan is not careful, directly affect the quality of the product. At the same time, because the production and manufacturing links are immature, material procurement cannot be achieved in one step, resulting in a certain degree of production waste. Therefore, the products produced are not competitive in terms of technology or price. New products can't win market share, and it is naturally difficult for companies to invest in manpower and resources to mass produce products. This means that the funds invested in the project in the early stage cannot be recycled. If a company has several "half-way" projects in a year or two, it can directly drag the economic situation of the enterprise to the abyss of the predicament, so that the enterprise can not function properly, and even face bankruptcy.
For more information, please refer to the April issue of "High-tech LED-Technology and Applications" magazine.
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