Analysis of the Decline of Output of Major Household Appliances in the First Half of 2012

Affected by many factors such as the downturn in the real estate market and the withdrawal of old-fashioned home appliance policies, the major economic indicators of the household appliances industry in the first half of the year saw a significant decrease in growth rate compared with last year. The output of major products declined, and the industry development situation was severe.

Data show that from January to June this year, China's household electrical appliance industry cumulative industrial output value increased by 9.7% year-on-year, cumulative industrial sales value increased by 10.02% year-on-year, compared with the same period last year have a substantial decline.

In addition, output of major products in the home appliance industry declined. Among them, output of air-conditioners, fans, and refrigeration products that were significantly affected by weather conditions declined significantly. From January to June, the cumulative output of household refrigerators decreased by 7.4% year-on-year, and the cumulative output of domestic refrigerators decreased by 4.6% year-on-year. Zhang Yanbin, an analyst with Ovid Consulting, pointed out that this year's “cool summer” has seriously affected the sales of refrigeration products. However, sales in the cold year of 2012 are less than expected and will have a joint reaction. The possibility of production cuts by various companies in the new cold year is very high.

However, at the same time as production fell, the overall economic benefits of the home appliance industry have improved. From January to May, the total profits and taxes in the industry increased by 13.4% year-on-year, and total profits increased by 14.5% year-on-year. According to the person in charge of the Ministry of Industry and Information Technology, this is mainly due to the steady fall in the prices of raw materials since the beginning of this year, and the cost pressure on the home appliance industry has been eased.

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